2 hand-picked FTSE 100 shares to buy in 2023

As we enter a recession, the world’s biggest investment bank has handpicked two FTSE 100 shares it thinks will outperform in 2023.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A young black man makes the symbol of a peace sign with two fingers

Image source: Getty Images

The UK is most likely going to face a recession next year as a result of high inflation and interest rates. Nonetheless, JP Morgan has labelled two FTSE 100 shares as ‘potential winners’ in 2023. With attractive valuation multiples, I’m strongly considering buying these companies for my portfolio.

1. Tesco

The Bank of England stated yesterday that inflation has hit its peak. Even so, retailers are still expecting to face high energy and labour costs in 2023. What’s more, they will also have to battle with consumers downtrading.

Therefore, the US bank is forecasting what it calls the “low-end” grocery retail sector to do well. One example of this is Tesco (LSE: TSCO). JPM believes that the FTSE 100 supermarket is “well positioned to navigate 2023”. This is due to its strong execution, more urgency to address its cost structure, and an enhanced mix of products.

Kantar’s latest grocery report indicates that increases in food prices are starting to slow. Consequently, Christmas sales are expected to hit record levels as consumers snap up better deals. If this momentum remains strong going into the New Year, I’m expecting the FTSE 100 grocer to benefit with its large market share and loyal customer base.

Tesco is also revising its app and Clubcard programme to remain competitive with its peers. Coupons will be handed out a lot more often with more personalised offers to attract and retain customers.

Moreover, Tesco has attractive valuation multiples. It has a price-to-earnings (PEG) ratio of 0.1 that complements its price-to-sales (P/S) and price-to-book (P/B) ratios of 0.3 and 1.3 as well. It also boasts a dividend yield of 5.1%, which it can cover comfortably at two times from the strength of its balance sheet.

FTSE 100 - £TSCO - Financial History
Data source: Tesco

These multiples have led to JP Morgan reiterating its ‘overweight’ rating on the stock with an average price target of £2.70. Headwinds are now slowly turning into tailwinds. Provided these positive developments continue, I’m anticipating the retailer’s top and bottom lines to see improvements next year.

2. B&M

Another FTSE 100 share that I’m eagerly watching is home goods and DIY retailer, B&M (LSE: BME). Despite the value retail market facing strong competition, the company remains well positioned to benefit from the market trend of downtrading.

The Bank of England also noted yesterday that the retail sector is slashing prices amid lower footfall. As a result, UK retail parks have been seeing higher shopper numbers as customers opt to travel to out-of-town locations. As such, B&M should benefit from this, as the bulk of its stores are in more remote locations.

Furthermore, JP Morgan predicts that the home improvement sector will see demand increase significantly going into 2023. Which is why the bank has identified B&M as one of the few players in the UK retail sector that has the strength to capitalise on the home improvement trend. Hence, it slapped an ‘overweight’ rating on the stock with a £5.55 price target.

Given its attractive valuation multiples, I’m confident that B&M has the potential to outperform the wider index next year. It has a PEG and P/S ratio of 0.2 and 0.8 respectively. This, together with its solid balance sheet and dividend yield of 4.0%, suggests that the company is relatively undervalued.

JPMorgan Chase is an advertising partner of The Ascent, a Motley Fool company. John Choong has no position in any of the shares mentioned. The Motley Fool UK has recommended B&M European Value and Tesco Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

What on earth is going on with Barratt Redrow shares?

Barratt Redrow shares are the FTSE 100's biggest faller over the last month. What has been going on with the…

Read more »

Close-up of British bank notes
Investing Articles

This UK penny stock is tipped to double by City analysts!

What should we do when a favourite penny stock falls due to short-term pressures? Consider buying for the long term,…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

£390 of income a week from a £20k Stocks and Shares ISA? Here’s how!

Christopher Ruane explains how someone with a £20k Stocks and Shares ISA and long-term timeframe could target hundreds of pounds…

Read more »

Abstract 3d arrows with rocket
Investing Articles

Up 25% YTD! Is this red-hot penny stock still ‘cheap’?

This penny stock has been on fire in 2026. Ken Hall takes a closer look at the investment story behind…

Read more »

Man smiling and working on laptop
Investing Articles

Stock market correction? A passive income opportunity!

Looking to turbocharge your passive income? The stock market correction could be a once-in-a-decade chance to do just that, says…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Are investors running scared of Babcock and BAE Systems shares?

BAE Systems shares have had a brilliant run, and other UK defence stocks have been flying too. But Harvey Jones…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

As the FTSE 100 falls, savvy investors are looking for stocks to buy for the rebound

Many FTSE stocks have now fallen 10% or more from their 2026 highs. For long-term investors, exciting opportunities are emerging.

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

Should investors consider buying resilient Admiral Group and Tesco shares as markets wobble?

Harvey Jones is impressed by how Tesco shares have held up in the current market volatility, while Admiral has been…

Read more »