As the FTSE 100 climbs, I’d buy these 3 shares in December

I’m seeing so many attractive FTSE 100 bargains out there, it’s tough deciding which ones I’d buy today if I had the cash for them all.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Young female business analyst looking at a graph chart while working from home

Image source: Getty Images

The FTSE 100 has been regaining ground in the past couple of months, rising 11.5% since its recent October low. Maybe the investment world is finally realising that some of our Footsie shares are actually pretty good value right now.

I don’t have the cash to make three investments this month. But if I did, and ignoring shares that I already own, which FTSE 100 stocks would I buy?

Insurance

Legal & General (LSE: LGEN) would make the cut, especially with its shares down 10% over the past 12 months.

I think investors often act irrationally. When times are really good for a sector and profits are growing, they’ll buy. But that often drives the shares to overvaluation. It’s when times are tough and the pressure is on that shares reach can serious undervaluation. And I reckon that’s the real time to buy.

It is conditional, of course. It requires a company to remain sufficiently profitable to survive the downturn. But I reckon Legal & General should be easily able to do that.

I see plenty of risk for the insurance sector, and the financial sector in general, over the next couple of years. So Legal & General shares could easily remain under pressure for a while yet. But I see a long-term buy.

Media

I see a similar investing proposition in WPP (LSE: WPP), whose shares are down 16% in a year. Actually, it gets worse — the WPP share price has fallen 33% in five years.

The company has had its problems in recent years. But it was back to profit in 2021. And analysts expect a couple of years of nicely rising earnings now. We’re looking at a forecast price-to-earnings (P/E) multiple of about 11 for the current year, with a dividend yield of 4.4%.

Again, this is a company in a business that’s under pressure. Spending on advertising, PR, and the other media services that WPP provides is likely to be squeezed when the economy is weak. But if we really are past the turnaround point now, I think we could be in for long-term gains.

I rate WPP as the best in its sector. And when a sector is down, I think that’s usually the one to buy.

Health

It’s a long time since I last held a pharmaceutical stock. But right now, GSK (LSE: GSK) looks good to me.

GSK shares have gone just about nowhere overall in the past five years, but they’ve traveled an up-and-down road to get there.

The company has had a few drug development failures. But the big investments in research over the last decade look like paying off in the coming years. A prospective P/E of 12.5 for the current year would drop to under 10 by 2024 if expectations prove accurate. Well-covered dividends should yield around 4.3% too.

AstraZeneca is perhaps the obvious comparison. And that’s on a forward P/E of 48, with a dividend yield of 2%.

Legal issues in the US contribute to GSK’s risks right now. And divestment of consumer healthcare makes for another uncertainty. But with enough cash, I’d buy.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended Gsk Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Stack of one pound coins falling over
Investing Articles

Want to turn your ISA into a passive income machine? These 3 steps help

Christopher Ruane looks at a trio of factors he reckons could help an investor as they aim to earn passive…

Read more »

Investing For Beginners

2 FTSE shares that have been oversold in this stock market correction

Jon Smith reviews the recent market slump and points out a couple of FTSE shares he believes have been oversold…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

As the stock market moves down, I’m taking the Warren Buffett approach!

Rather than getting nervous as markets move around, our writer is looking to the career of Warren Buffett to see…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

Here’s how a stock market crash could be brilliant news for your retirement!

This writer isn't peering into a crystal ball trying to time the next stock market crash. Instead, he's making an…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Down 93%, should I load up on this penny stock while it’s under 1p?

The small-cap company behind this penny stock is eyeing up a substantial global market opportunity. So why did it crash…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Is Fundsmith Equity still worth holding in a Stocks and Shares ISA or SIPP in 2026?

The performance of the Fundsmith Equity fund has been shocking over the last two years. Is it still smart to…

Read more »

Young female hand showing five fingers.
Investing Articles

5 smart moves to make before the 2025/2026 ISA deadline

Taking advantage of the annual allowance isn’t the only smart move to make before the upcoming ISA deadline, says Edward…

Read more »

Businesswoman calculating finances in an office
Investing Articles

Here’s the dividend forecast for Lloyds shares through to 2028

Can dividend forecasts tell investors much about the outlook for banking shares? Stephen Wright sets out what investors really need…

Read more »