I’m following Warren Buffett’s advice to buy undervalued shares

Warren Buffett is an expert at buying undervalued shares and I’m taking investment lessons from him in what looks like being a volatile winter.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Young Caucasian woman with pink her studying from her laptop screen

Image source: Getty Images

Billionaire investor Warren Buffett is renowned for buying undervalued shares when stock markets are on the back foot. He makes no secret of it. 

“The best chance to deploy capital is when things are going down,” Buffett said, so there should be plenty of opportunities amid the current uncertainty. Despite rallying in recent days, the FTSE 100 is down 4.32% year to date.

Some of my favourite shares have fallen by a lot more than that. I would like to buy one or two of them in November. But which?

I’m listening to Buffet

Buying undervalued shares works because stock markets are broadly cyclical, as are individual sectors and stocks. If I buy a stock after it has enjoyed a blistering run and investors are falling over each other to snap it up, there is a danger I will end up overpaying. This may leave me exposed when the wheel of fortune turns.

If I buy a stock when it looks down and out, I will secure a cheaper entry price, and reap the rewards if it recovers. That’s a big if though.

My aim isn’t to buy cheap shares. That’s the easiest thing in the world. It is also a good way of building a portfolio of bombed-out growth stocks and eternal value traps. Buffett preaches the importance of buying stocks that are good value instead. 

Values stocks have been deeply discounted by the stock market, while the underlying business model remains strong. Again, this doesn’t mean simply buying the cheapest in the sector. I’m willing to pay relatively more for a company if its prospects are brighter.

This means buying a stock that is valued at below its underlying worth. As Buffett said: “Price is what you pay, value is what you get.”

He also likes to buy companies with wide economic moats, as that helps to protect them against competitors and new entrants. This strategy has made Buffett supremely rich, but then he’s an investment genius and I’m not.

FTSE 100 is full of undervalued shares

I’m just a private investor trying to pick up a bit of knowledge. Buffett famously said: “Never invest in a business you cannot understand.” I would modify this, and say never follow an investment strategy you do not understand.

The strategy of buying undervalued shares and waiting patiently for them to recover is so simple even I understand it. It’s the old ‘buy low, sell high’ mantra.

There are plenty of opportunities to buy low over the months ahead, as central bankers tip the world into recession to kill inflation. Buying undervalued shares should give me downside protection if markets head south, and turbo-charged recovery when they rise. That’s the theory, anyway.

It means I can buy FTSE 100 stocks today and don’t have to worry too much if share prices fall again tomorrow. It’s going to be a volatile winter, but when markets fall, I will take my chance and buy some more undervalued shares.

Harvey Jones doesn't hold any of the shares mentioned in this article. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

 

More on Investing Articles

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

£7,500 invested in BAE Systems shares 10 days ago is now worth…

Why have BAE Systems shares experienced a sudden double-digit pullback? And does this present a buying opportunity for my portfolio?

Read more »

Picture of an easyJet plane taking off.
Investing Articles

£10,000 invested in easyJet shares 4 weeks ago is now worth…

It's been a crazy month for easyJet shares. Here's what would have happened to an investor's £10,000 stake put to…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

Down 31%, is this a rare chance to buy Meta stock for my ISA cheaply?

After rising to near $800 in 2025, Meta stock has pulled back to around $550. Edward Sheldon looks at whether…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

18% off its peak, is Nvidia stock now attractively priced?

Nvidia stock has given up almost a fifth of the price it commanded at its peak over the past year.…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

The Aston Martin share price destruction helps illustrate 5 common investing mistakes!

The Aston Martin share price has been a disaster for investors. Christopher Ruane highlights a handful of lessons we can…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Dividend Shares

How this stock market correction can help boost a second income by 25%

Jon Smith explains how rising dividend yields across some existing income shares can be seen as an opportunity to grow…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

Considering a SIPP? Today’s market could provide an excellent opportunity to start

Mark Hartley breaks down the benefits of using a SIPP for retirement, and how current market conditions could offer a…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

Looking for last-minute ISA ideas? Check out these UK stocks before April 3

Easter bank holidays mean the deadline to put cash into a Stocks and Shares ISA might be closer than UK…

Read more »