Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

The Next share price is picking up. Has it passed rock bottom?

There’s surely only so far the Next share price can fall, isn’t there? Things could change when we see the next update in November.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Front view photo of a woman using digital tablet in London

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Next (LSE: NXT) has been one of the more volatile stocks of the past five years. And in the past 12 months, its share price has fallen 37%.

But since a 52-week low of 4,306p in mid-October, Next shares have regained 15%.

I don’t know if it’s anything to do with Mike Ashley, but the Frasers Group founder has just upped his stakes in ASOS and Hugo Boss. Does his renewed interest in the fashion sector mean optimism is returning to Next too?

Forecasts put Next on a forecast dividend yield of 4%, with a price-to-earnings (P/E) ratio of just nine. In normal times, I think that would make it a no-brainer buy. But 10% inflation and rising interest rates are leaving people with a fair bit less spare cash to spend on new clothes, so a lower valuation does make sense.

Oversold

But I rate Next as possibly the best managed in the business. Considering that, and with a long-term view, it looks oversold to me. And it’s on my list of buy candidates.

Examining Next’s current performance, we face one problem. The most recent results only cover the six months to July. And the real inflation pain only kicked in after that.

Still, the half did look positive. Full-price brand sales rose by 12.4% compared to 2021 (and by 22.3% compared to the pre-pandemic year of 2019). Profit before tax was up too, by 16% over the first half of 2021 (and by 22% over 2019).

Second half

The update gave us a glimpse of how the second half is going. Next rated August sales as below expectations, but said that September sales improved a little.

The company has reduced its full-year profit guidance to £840m, from £860m. But that would still represent a 2.1% rise. Similarly, the board expects earnings per share to come in 2.7% ahead, at 545p.

We’ll hear more on 2 November, with Next’s third-quarter trading statement. The quarter will cover August, September and October. That’s a period in which inflation jumped to 10%, and the UK had three prime ministers and three chancellors. With all that going on, anything could happen to even the best retailer.

Buy the best

Speaking of the best, I think that’s what times like these bring out. When a sector hits the dumps, all companies in it can take a kicking — the best and the worst alike. And I reckon that makes it a great time for investors to load up on shares of the best.

The best in a sector will often come out of a downturn a lot more strongly than weaker competitors. And going forward after a shakeout, they can end up looking even better than before.

I think the risks are clear. Any sign of the business coming in below expectations in November’s update, and I can see the Next share price dipping again. And it looks like we might be in for a lengthy period of austerity. But if Q3 looks in any way positive, I think we might just be at a turning point.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended ASOS. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young woman holding up three fingers
Investing Articles

Want to start investing in 2026? 3 things to get ready now!

Before someone is ready to start investing in the stock market, our writer reckons it could well be worth them…

Read more »

Investing Articles

Can the stock market continue its strong performance into 2026?

Will the stock market power ahead next year -- or could its recent strong run come crashing down? Christopher Ruane…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Here’s how someone could invest £20k in an ISA to target a 7% dividend yield in 2026

Is 7% a realistic target dividend yield for a Stocks and Shares ISA? Christopher Ruane reckons that it could be.…

Read more »

A quiet morning and an empty Victoria Street in Edinburgh's historic Old Town.
Investing Articles

How little is £1k invested in Greggs shares in January worth now?

Just how much value have Greggs shares lost this year -- and why has our writer been putting his money…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

This cheap FTSE 100 stock outperformed Barclays, IAG, and Games Workshop shares in 2025 but no one’s talking about it

This FTSE stock has delivered fantastic gains in 2025, outperforming a lot of more popular shares. Yet going into 2026,…

Read more »

Close-up of British bank notes
Investing Articles

100 Lloyds shares cost £55 in January. Here’s what they’re worth now!

How well have Lloyds shares done in 2025? Very well is the answer, as our writer explains. But they still…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you need in an ISA to target £2,000 a month of passive income

Our writer explores a passive income strategy that involves the most boring FTSE 100 share. But when it comes to…

Read more »

Investing Articles

£5,000 invested in a FTSE 250 index tracker at the start of 2025 is now worth…

Despite underperforming the FTSE 100, the FTSE 250 has been the place to find some of the UK’s top growth…

Read more »