Here’s why Saga’s share price has crashed today

Saga’s share price was down 25% at one stage this morning. Edward Sheldon looks at what caused the sharp drop and discusses whether this is a buying opportunity.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop

Image source: Getty Images

Shares in over-50s insurance and travel group Saga (LSE: SAGA) have taken a big hit today. As I write, Saga’s share price is down roughly 18% on yesterday’s closing price. However, earlier this morning, it was down about 25%.

So what’s going on here? And has this big share price fall presented a buying opportunity for me?

Why Saga’s share price has tanked

The reason Saga shares are down heavily today is that the company has posted a profit warning.

In its half-year results for the period ended 31 July, Saga said it now expects to generate an underlying pre-tax profit of £20m-£30m this financial year. Previously, it was expecting profit of £35m-£50m.

The company blamed high levels of inflation in its insurance unit (claims inflation of 13%) for the drop in profitability. “Trading conditions in the UK insurance market continue to be challenging,” said chief executive Officer Euan Sutherland. It added it expects the high levels of claims inflation to continue in the near term.

Not all bad news

It’s worth noting that there were some positives in the half-year results. For example, the company returned to profit after posting losses during the pandemic. For the period, underlying profit before tax amounted to £14m versus a loss of £2.8m a year earlier.

Meanwhile, the company said that its cruise segment is doing quite well and on track to achieve its targets for this year and next.

The group also has big plans for the future. “Looking ahead, while we are mindful that the external environment remains challenging, we are confident that Saga is now in a stronger position than it was before the pandemic. We are determined to build Saga into the largest and fastest-growing commercial network for older people in the UK, building a customer lifetime value model and creating long-term value for our investors,” said Sutherland.

However, these positives were ultimately overshadowed by the profit warning. In the current environment, investors have very little tolerance for lower-than-expected guidance.

Are Saga shares worth buying?

So would I buy Saga shares today after the big drop? The answer to that question is no. I think the stock could potentially see a rebound at some point if business conditions get better and profitability improves. After all, it has taken a massive hit recently.

But there are few things that turn me off here. One is the number of profit warnings in recent years – there have been quite a few. I’d want to see Saga put together a decent track record in terms of profitability before investing.

Another issue for me is the debt on the balance sheet. At 31 July, net debt was £721m. That’s high. Having said that, the company does own two new cruise ships that have a combined book value of around £612m, so it does have some protection here.

A third issue is the lack of dividend. If I was to invest in an insurer, I would want regular dividends.

Given these issues, I’m happy to leave Saga shares on my watchlist for now.

Edward Sheldon has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Here’s how many British American Tobacco shares it takes to earn a £1,000 monthly second income

Is an AI-resistant business with a 5.38% dividend yield a good choice for investors looking for a second income in…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1,001 Barclays shares bought 12 months ago are now worth…

Barclays shares have delivered excellent returns over the last year. But can the FTSE 100 bank keep outperforming? Royston Wild…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Get started on the stock market: 3 ‘safe’ shares for beginner UK investors to consider

Kicking off an investment portfolio on the stock market may seem like a scary prospect. Mark Hartley details a few…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

2 spectacular growth stocks to consider buying in March

Investors ignore the risks with growth stocks when things are going well. But when this changes, fixating on the dangers…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Why is the FTSE 100 suddenly beating the S&P 500?

The UK's blue-chip index has been on fire over the past couple of years, helping it catch up to the…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

This non-oil FTSE stock’s risen 4.6% in 3 days. What’s going on?

Against the backdrop of trouble in the Middle East, James Beard investigates why this FTSE 100 stock’s doing so well.…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Has a 2026 stock market crash just come a whole lot closer?

If we're in for a stock market crash, what's the best way for us to prepare, and what kinds of…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

Up 79% in a year, this FTSE 250 stock still gets a resounding Strong Buy from analysts

This under-the-radar growth stock in the FTSE 250 has been on fire over the past 12 months. Why are City…

Read more »