Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

This could be a rare opportunity to buy cheap UK shares

Recent market action suggests shares could explode higher. So I’m looking for cheap UK shares to buy now, such as these.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Yesterday’s roaring stock market could mean that many shares are suddenly looking under-valued. And we could be seeing a rare opportunity to buy cheap UK shares ahead of a significant rerating higher.

Consumer-facing risers

My own portfolio has burst into life with strong recent rises from most of the stocks I’m holding. I’m talking about retailers such as Shoe ZoneDunelmBurberryWatches of SwitzerlandGreggs and On the Beach. And other consumer-facing businesses such as soft-drinks maker Britvic.

Strength in the stock market has been quite broad-based over the most recent few days. But it’s always difficult to pin down the exact drivers of such movements. But my assumption is the massive intervention package announced recently for the UK’s energy market might have helped.

Maybe the cost-of-living crisis won’t be as big for many people as had been assumed. And falling commodity prices could be buoying optimism as well. After a delay, I reckon lower raw material prices will likely feed into the production chain. And that may drive down the selling prices of finished goods. 

All this could mean consumers end up with more disposable cash in their pockets than many people thought possible a few weeks ago. So bombed-out shares in sectors such as retailing may have better immediate prospects for earnings than the market had assumed. 

There could be better times ahead

I reckon we could be seeing the beginning of improving economic conditions ahead where consumers and businesses can thrive. And that’s good for stocks and shares. So, to me, it makes sense that fallen stocks are beginning to perk up. And that’s particularly true if the business behind the stock has a strong balance sheet and sound economics. Perhaps it won’t be long before City analysts start revising their earnings predictions higher for many companies.

Although my theories could prove to be wrong, I see plenty of stock opportunities right now. But it’s worth me bearing in mind that all shares carry risks as well as positive potential. And I could lose money even by investing in UK shares that look cheap to me now.

Nevertheless, I’m also keen on some stocks I’m not currently holding. For example, Pets at HomeHowden JoineryJD Sports FashionTopps TilesGames Workshop and others. My plan would be to research each opportunity. Then buy when I have spare cash with the aim of holding for perhaps several years until sunnier economic times arrive.

In the context of a multi-year holding period, I don’t see the recent gains as a disadvantage. The opposite is true. Stocks, to me, often give advance warning that better times could be ahead. And they often do so by moving higher before the majority of people can believe it!

I could be wrong, but I see the potential early signs of the new bull market for UK shares. So I’m researching stocks and working hard on my watch list.

Kevin Godbold has positions in Burberry, Dunelm Group, Greggs, On The Beach, Shoe Zone, and Watches of Switzerland Group PLC. The Motley Fool UK has recommended Burberry, Games Workshop, Howden Joinery Group, and On The Beach. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rolls-Royce's Pearl 10X engine series
Investing Articles

Can the Rolls-Royce share price do it again in 2026?

Can the Rolls-Royce share price do it again? The FTSE 100 company has been a star performer in recent years…

Read more »

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

After huge gains for S&P 500 tech stocks in 2025, here are 4 moves I’m making to protect my ISA and SIPP

Gains from S&P tech stocks have boosted Edward Sheldon’s retirement accounts this year. Here’s what he’s doing now to reduce…

Read more »

View of Lake District. English countryside with fields in the foreground and a lake and hills behind.
Investing Articles

With a 3.2% yield, has the FTSE 100 become a wasteland for passive income investors?

With dividend yields where they are at the moment, should passive income investors take a look at the bond market…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

Should I add this dynamic FTSE 250 newcomer to my Stocks and Shares ISA?

At first sight, a UK bank that’s joining the FTSE 250 isn’t anything to get excited by. But beneath the…

Read more »

Investing Articles

£10,000 invested in BT shares 3 months ago is now worth

BT shares have been volatile lately and Harvey Jones is wondering whether now is a good time to buy the…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

After a 66% fall, this under-the-radar growth stock looks like brilliant value to me

Undervalued growth stocks can be outstanding investments. And Stephen Wright thinks he has one in a company analysts seem to…

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

Don’t ‘save’ for retirement! Invest in dirt cheap UK shares to aim for a better lifestyle

Investing in high-quality and undervalued UK shares could deliver far better results when building wealth for retirement. Here's how.

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1 growth and 1 income stock to kickstart a passive income stream

Diversification is key to achieving sustainable passive income. Mark Hartley details two broadly different stocks for beginners.

Read more »