How I’m following Warren Buffett when buying stocks!

Here, this Fool explains two tips he takes from legendary billionaire investor Warren Buffett when buying stocks.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Fans of Warren Buffett taking his photo

Image source: The Motley Fool

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Warren Buffet is renowned as one of the greatest investors of all time. Since he took the helm at Berkshire Hathaway in 1965, his investments have generated an average annual return of 20% – double that of the S&P 500.

While not all the Oracle of Omaha’s stock picks have delivered blockbuster returns, there’s certainly plenty of valuable advice he has offered along the way. Here are two pieces I’m using when buying stocks today.

Seize opportunities

It’s no secret that global markets have taken a beating this year. Inflation has spiked globally. And with it reaching near 10% in the UK and US, investor confidence has been knocked.

However, I don’t think Buffett would be concerned about this. As he once said: “Be greedy when others are fearful.” And, as such, I think the large fall we’ve seen in some good companies presents an opportunity to get in cheap.

Long-term vision

As with all stocks I invest in, I like to think long term.

As the man says himself: “If you don’t feel comfortable owning a stock for 10 years, you shouldn’t own it for 10 minutes.

It’s more than likely that investments may hit a bump in the road at some point. But a long-term outlook nullifies any near-term headwinds.

With market volatility running rife at the moment, this is a great reminder that picking stocks for fundamental long-term growth is key.

What I’d buy

So, what stocks are out there for me right now that fit these criteria?

Well, I like the look of Unilever.

The stock is down nearly 10% over the past 12 months, showing investor confidence may have taken a hit as wider pressures continue to mount. And as a long-term investor, I think it would be a solid addition to my portfolio.

I like Unilever because of its strong brand name. The business owns over 400 household brands, including companies such as Sure and Dove. And with a third of the world using its products daily, this shows its strength.

I think because of this, it may fare well against rising inflation. Although rising rates will see consumers cut back on spending, it’s unlikely to be on the everyday essential items Unilever brands sell. Its strong market position also gives it, to some degree, more pricing power — which the firm proved in Q1.

The business is also building strong foundations for the long run as it commences a €3bn buyback scheme. It bought €750m worth of its shares back in March. And this should see the stock’s price rise in times ahead. Its 3.67% dividend yield is a further bonus.

One concern I have with Unilever is its large debt. And with interest rates potentially being hiked further, this only magnifies this issue for the firm.

However, I’d still follow Buffett’s advice when buying the stock. At a cheap price, I see Unilever as a strong long-term hold.

Charlie Keough has no position in any of the shares mentioned. The Motley Fool UK has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian man making doubtful face at camera
Dividend Shares

Will the Diageo share price crash again in 2026?

The Diageo share price has crashed 35.6% over one year, making it one of the FTSE 100's worst performers in…

Read more »

Investing Articles

Is Alphabet still one of the best shares to buy heading into 2026?

The best time to buy shares is when other investors are seeing risks. Is that the case with Google’s parent…

Read more »

Investing Articles

Could the Barclays share price be the FTSE 100’s big winner in 2026?

With OpenAI and SpaceX considering listing on the stock market, could investment banking revenues push the Barclays share price higher…

Read more »

Investing Articles

Will the Nvidia share price crash in 2026? Here are the risks investors can’t ignore

Is Nvidia’s share price in danger in 2026? Stephen Wright outlines the risks – and why some might not be…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Growth Shares

I asked ChatGPT how much £10,000 invested in Lloyds shares 5 years ago is worth today? But it wasn’t very helpful…

Although often impressive, artificial intelligence has its flaws. James Beard found this out when he used it to try and…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Did ChatGPT give me the best FTSE stocks to buy 1 year ago?

ChatGPT can do lots of great stuff, but is it actually any good at identifying winning stocks from the FTSE…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Who will be next year’s FTSE 100 Christmas cracker?

As we approach Christmas 2025, our writer identifies the FTSE 100’s star performer this year. But who will be number…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

I asked ChatGPT for an 8%-yielding passive income portfolio of dividend shares and it said…

Mark Hartley tested artificial intelligence to see if it understood how to build an income portfolio from dividend shares. He…

Read more »