2 FTSE 100 shares for the new bull market

I think the FTSE 100 is home to some promising companies such as these two I’d consider owning shares in right now.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In these volatile times, I reckon investing within the FTSE 100 index is a good idea.

For example, my low-cost Footsie tracker fund investment has been holding up quite well. And I think that’s because many strong and mature businesses are within the index.

However, I’m not investing only in tracker funds. There are several companies I’d focus on for a potential investment on their own for the next bull market. And one example is the energy business Centrica (LSE: CNA).

Turning around

With the share price near 82p, the forward-looking dividend yield for 2023 is around 4.7%. And City analysts expect a recovery in earnings of around 25% that year. Of course, it’s always possible for analysts to be wrong and any company can miss its estimates.

However, Centrica operates in a buoyant sector. In 2021, around 32% of its gross profit came from upstream activities. And that involved producing and processing gas and oil as well as selling power generated from nuclear assets.

Some 30% of the firm’s gross profit came from supplying gas and electricity to residential and small business customers in the UK. And about 20% came from the installation, repair and maintenance of domestic central heating and gas appliances. Many of the firm’s customers purchased maintenance and breakdown insurance contracts.

In May, Centrica said it had experienced “strong” operational performance in the first four months of 2022. There are no guarantees of a favourable investment outcome for me. But Centrica looks like it may be turning its business around. And that’s after a period of poor performance characterised by several years featuring declining earnings.

Rising earnings

Meanwhile, I can’t ignore the positive numbers coming from smoking products maker British American Tobacco (LSE: BATS). With the share price near 3,568p, the forward-looking dividend yield for 2023 is around 6.8%. And City analysts expect steady increases in earnings of about 8% to 10% each year.

Rising profits look set to drive those increases in earnings per share along with the company’s share buyback programme. But as with any company, estimates are not set in stone. And operational or regulatory challenges could arise to derail expectations.

The valuation numbers look tempting to me. However, the industry faces keen regulatory scrutiny. And that situation adds an extra layer of risk to any investment in the company’s shares. 

Nevertheless, on 9 June, it released an upbeat trading update. It’s making progress in winning market share for its new products. They’re aimed at reducing some of the harmful effects of smoking. However, the category is loss-making. Although it’s edging closer to being profitable. 

Meanwhile, traditional smoking products continue to operate as a cash cow for the business. But that’s against a trend of declining global tobacco industry volumes. 

There are some clear risks with British American Tobacco. But, on balance, I’m happy to hold some of the company’s shares in my diversified portfolio for the next bull market.

Kevin Godbold has positions in British American Tobacco and Centrica. The Motley Fool UK has recommended British American Tobacco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Renewable energies concept collage
Investing Articles

Here’s a top dividend share to consider buying for your ISA right now

Looking for dividend shares to tuck away in a long-term Stocks and Shares ISA? This trust is offering one of…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade chance to buy this top passive income stock cheaply?

When's the best time to consider buying passive income stocks? When share prices are down and dividend yields are up,…

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

Here’s what a 10-share £100k SIPP portfolio could look like

Christopher Ruane explains some principles he think can help people when they consider how they could invest the money in…

Read more »

happy senior couple using a laptop in their living room to look at their financial budgets
Investing Articles

Will I lose money if the stock market crashes?

Nobody knows when the next stock market downturn is coming. But investors can reduce the risk of losing money by…

Read more »

photo of Union Jack flags bunting in local street party
Investing Articles

1 top FTSE 250 growth stock to consider for an ISA in April

This FTSE 250 growth stock has fallen 20% since June, creating what looks like an interesting opportunity, argues Ben McPoland.

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

Looking for shares to buy? Check out this sub-£2 stock that’s smashing Rolls-Royce

Those looking for shares to buy have a lot of great options right now. Here’s a UK stock that offers…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Thinking of buying Legal & General shares for the 9% dividend yield? Read this first

Legal & General shares offer one of the highest dividend yields in the FTSE 100 index today. But there’s a…

Read more »

Housing development near Dunstable, UK
Investing Articles

Is this the best FTSE 100 stock to buy in April? Analysts think so

Analysts think shares in a leading FTSE 100 company with a strong position in an industry in a cyclical downturn…

Read more »