2 FTSE 100 shares for the new bull market

I think the FTSE 100 is home to some promising companies such as these two I’d consider owning shares in right now.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In these volatile times, I reckon investing within the FTSE 100 index is a good idea.

For example, my low-cost Footsie tracker fund investment has been holding up quite well. And I think that’s because many strong and mature businesses are within the index.

However, I’m not investing only in tracker funds. There are several companies I’d focus on for a potential investment on their own for the next bull market. And one example is the energy business Centrica (LSE: CNA).

Turning around

With the share price near 82p, the forward-looking dividend yield for 2023 is around 4.7%. And City analysts expect a recovery in earnings of around 25% that year. Of course, it’s always possible for analysts to be wrong and any company can miss its estimates.

However, Centrica operates in a buoyant sector. In 2021, around 32% of its gross profit came from upstream activities. And that involved producing and processing gas and oil as well as selling power generated from nuclear assets.

Some 30% of the firm’s gross profit came from supplying gas and electricity to residential and small business customers in the UK. And about 20% came from the installation, repair and maintenance of domestic central heating and gas appliances. Many of the firm’s customers purchased maintenance and breakdown insurance contracts.

In May, Centrica said it had experienced “strong” operational performance in the first four months of 2022. There are no guarantees of a favourable investment outcome for me. But Centrica looks like it may be turning its business around. And that’s after a period of poor performance characterised by several years featuring declining earnings.

Rising earnings

Meanwhile, I can’t ignore the positive numbers coming from smoking products maker British American Tobacco (LSE: BATS). With the share price near 3,568p, the forward-looking dividend yield for 2023 is around 6.8%. And City analysts expect steady increases in earnings of about 8% to 10% each year.

Rising profits look set to drive those increases in earnings per share along with the company’s share buyback programme. But as with any company, estimates are not set in stone. And operational or regulatory challenges could arise to derail expectations.

The valuation numbers look tempting to me. However, the industry faces keen regulatory scrutiny. And that situation adds an extra layer of risk to any investment in the company’s shares. 

Nevertheless, on 9 June, it released an upbeat trading update. It’s making progress in winning market share for its new products. They’re aimed at reducing some of the harmful effects of smoking. However, the category is loss-making. Although it’s edging closer to being profitable. 

Meanwhile, traditional smoking products continue to operate as a cash cow for the business. But that’s against a trend of declining global tobacco industry volumes. 

There are some clear risks with British American Tobacco. But, on balance, I’m happy to hold some of the company’s shares in my diversified portfolio for the next bull market.

Kevin Godbold has positions in British American Tobacco and Centrica. The Motley Fool UK has recommended British American Tobacco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Down 15% and a yield of 7.9%! Is this REIT dividend champion now irresistible?

This real estate investment trust (REIT) has one of the highest dividend yields on the London Stock Market. Royston Wild…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Down 32% and with a P/E of 9.5, is this FTSE 250 share too cheap to ignore?

This FTSE 250 share is in freefall after slashing guidance for this financial year. But Royston Wild eyes a potential…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Growth Shares

Why high oil prices could be good news for Lloyds shares

Jon Smith talks through the implications of elevated oil prices and translates that through to the potential impact on Lloyds'…

Read more »

Investing Articles

Lists of income stocks to buy almost never include this one — but with a forecast 8.2% yield, I think they should!

This FTSE firm, not always seen as an income play, has a forecast yield of 8.2%, underlining why it's one…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Aviva’s share price is down 13% to under £7, despite outstanding 2025 results! Time for me to buy more?

I think Aviva’s share price reflects an outdated view of the business, and that gap between perception and reality is…

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

Shell’s £33+ share price is near an all-time high, so why am I going to buy more as soon as possible?

Shell's strong cash generation and improving growth drivers contrast with a share price well below my valuation, suggesting major long‑term…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

An 8.4% forecast yield but down 16%! Time for me to buy more of this FTSE 100 passive income star?

This FTSE 100 passive‑income machine is delivering rising payouts and strong forecasts, and its share price suggests the market hasn’t…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

£10,000 invested in Meta Platforms Stock 5 years ago is now worth…

Meta Platforms has been throwing good money after bad at Reality Labs since 2021, but the stock has more than…

Read more »