The Card Factory share price just popped. Should I buy the stock now?

Card Factory just released some very good news. But does this make the stock a ‘buy’? Edward Sheldon takes a look.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Arrow symbol glowing amid black arrow symbols on black background.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Yesterday, Card Factory (LSE: CARD) was one of the best performers on the London Stock Exchange. When the market closed at 4.30pm, shares in the card and gift retailer were up 33%.

So what was behind this huge share price surge? And, more importantly, is now the time to buy this stock for my portfolio?

Why Card Factory’s share price just spiked

The reason the share price jumped yesterday was that the company announced it had agreed terms of a refinancing with its current banking partners.

This is a big deal for the retailer, as Card Factory has carried quite a lot of debt on its balance sheet in recent years and it has been unclear as to how it will manage this debt.

Some investors thought the company may have to raise money through an equity raise. This scenario would have been bad for existing shareholders as it would have diluted their holdings, and resulted in a share price fall.

Under the terms of the refinancing deal, Card Factory will have a £100m revolving credit facility (RCF) available until September 2025. It will also have some smaller loan term facilities that need to be repaid between early 2023 and 2025. This should provide financial support for the business and eliminate the need for an equity raise.

Overall, this is a positive development and good news for shareholders. Ultimately, a big risk here has just been removed and that’s reflected in the share price spike.

Should I buy Card Factory shares now?

As for whether I’d buy Card Factory shares today, I’m not convinced the risk/reward proposition is attractive right now.

One thing that concerns me here is inflationary pressure. In January, the company said rising costs will not be fully mitigated by pricing actions, resulting in lower FY2023 profit than previously anticipated. I expect the higher costs to persist for a while.

It’s worth noting that Card Factory has a low gross profit margin (28% last year). Businesses with low gross margins can see their profits fall significantly when inflation is high.

Related to this is consumer spending power. Right now, a lot of UK consumers are really feeling the pinch due to high energy costs. Companies such as Card Factory, which sell non-essential goods, could be impacted negatively if consumers cut back on spending.

I also have concerns in relation to the long-term growth potential here. According to ResearchandMarkets, the global greetings card market is projected to decline in size by about 2% per year between now and 2026. With the market going backwards, Card Factory is going to have its work cut out to generate growth.

Additionally, there won’t be any dividends here for a while. Under the terms of its loan agreements, the company is not allowed to pay dividends in the near term.

So while the refinancing news is definitely positive, I won’t be buying Card Factory shares for my portfolio. In today’s inflationary environment, I think there are better shares to buy.

Edward Sheldon has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

£5,000 invested in Tesco shares 5 years ago is now worth this much…

Tesco share price growth has been just part of the total profit picture, but can our biggest supermarket handle the…

Read more »

Investing Articles

Here’s why I’m bullish on the FTSE 100 for 2026

There's every chance the FTSE 100 will set new record highs next year. In this article, our Foolish author takes…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Growth Shares

UK interest rates fall again! Here’s why the Barclays share price could struggle

Jon Smith explains why the Bank of England's latest move today could spell trouble for the Barclays share price over…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

2 out-of-favour FTSE 250 stocks set for a potential turnaround in 2026

These famous retail stocks from the FTSE 250 index have crashed in 2025. Here's why 2026 might turn out to…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Down over 30% this year, could these 3 UK shares bounce back in 2026?

Christopher Ruane digs into a trio of UK shares that have performed poorly this year in search of possible bargains…

Read more »

Mature people enjoying time together during road trip
Investing Articles

Yields up to 8.5%! Should I buy even more Legal & General, M&G and Phoenix shares?

Harvey Jones is getting a brilliant rate of dividend income from his Phoenix shares, and a surprising amount of capital…

Read more »

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

Up 7.5% in a week but with P/Es below 8! Are JD Sports Fashion and easyJet shares ready to take off?

easyJet shares have laboured in 2025, but suddenly they're flying. The same goes for JD Sports Fashion. Both still look…

Read more »

US Stock

I think this could be the best no-brainer S&P 500 purchase to consider for 2026

Jon Smith reveals a stock from the S&P 500 that he feels has the biggest potential to outperform the index,…

Read more »