Do Saga shares offer value at the current price?

Saga’s share price has taken a massive hit recently. Is this a buying opportunity? Edward Sheldon takes a look.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in over-50s insurance and travel company Saga (LSE: SAGA) have continued to trend lower recently. When I last covered the stock, in November, the SAGA share price was near 275p. Today, however, it’s at 253p.

Here, I’m going to look at whether the stock offers value after its recent share price fall. I’ll also discuss whether I’d buy Saga shares for my portfolio today.

Saga shares look cheap

Looking at the investment case for Saga shares right now, I do see some value on the table. I say this because, with analysts expecting the group to generate earnings per share of 43.7p for the year ending 31 January 2023 (versus a loss of 11.1p the year before), the stock is trading on a forward-looking price-to-earnings (P/E) ratio of just 5.8.

That seems low to me. At that valuation, Saga is being priced as if it’s set to go out of business. I don’t think that’s a likely scenario though. Yes, it does have quite a bit of debt on its books (about £730m at the end of January). However, in its full-year results for the year ended 31 January 2022, the company advised that it had a strong liquidity position with available cash of £187m and a £100m undrawn revolving credit facility. So, it should be able to service its debt in the short term.

Risks to the share price

Having said that, I think it could take some time for Saga’s share price to recover.

One major issue for the group right now is that it doesn’t have much momentum in its travel business. Recently, it advised that its tour bookings for 2022/23 were £132m – about 30% below pre-pandemic levels. It added that the crisis in Ukraine may also reduce travel bookings in the short term. This is not ideal, as the travel side of the business has brought in a decent chunk of the company’s profits in the past.

A second is that regulatory changes are set to reduce its motor and home insurance profits in the near term. Recently, the Financial Conduct Authority (FCA) introduced new rules to stop insurance companies like Saga charging existing customers more than new customers. This is a setback for the group. However, it believes the drop in profitability should reduce over time.

A third issue here is that City analysts are currently reducing their earnings estimates for this financial year and next. Over the last month, the earnings per share forecast for FY2023 has fallen by 2.2p. Downward revisions can put pressure on a company’s share price. So, this broker activity could limit upside here in the near term. It’s worth noting that the company didn’t provide any guidance for earnings this year due to the “continued uncertainty arising from Covid-19.”

Saga: my move now

As for whether I’d buy Saga shares today, the answer to that is no.

I do think the stock looks cheap right now. However, I prefer to invest in businesses that have a little more momentum.

Edward Sheldon has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

What on earth’s going to happen to the BP share price in 2026?

Harvey Jones looks at how the BP share price is shaping up for the year ahead, and finds investors have…

Read more »

Bearded man writing on notepad in front of computer
Investing Articles

Have a £20,000 lump sum? Here’s how to target a £8,667 yearly passive income

How to turn £20,000 into a £8,667 passive income? Our Foolish author explains one counterintuitive strategy to build such an…

Read more »

British coins and bank notes scattered on a surface
Dividend Shares

2 dividend stocks that yield double the current UK interest rate

Following the latest UK interest rate cut, Jon Smith points out a couple of options that offer generous income relative…

Read more »

Investing Articles

A 9% yield and now this! Check out the stunning Taylor Wimpey share price forecast for 2026

Harvey Jones has kept the faith in Taylor Wimpey shares despite a difficult run, bolstered by their incredible yield. Next…

Read more »

Investing Articles

How much do you need in an ISA to aim for a life-changing passive income of £30,000 a year?

Harvey Jones says ISA savers can transform their futures in 2026 by investing in FTSE 100 dividend stocks with huge…

Read more »

Investing Articles

My top 10 ISA and SIPP stocks in 2026

Find out why a FTSE 100 investment trust is now this writer's top holding across his Stocks and Shares ISA…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

£10,000 invested in Rolls-Royce shares 5 Christmases ago is now worth…

James Beard reflects on the post-pandemic Rolls-Royce share price rally and whether the group could become the UK’s most valuable…

Read more »

Investing Articles

Will Nvidia shares continue their epic run into 2026 and beyond?

Nvidia shares have an aura of invincibility as an AI boom continues to benefit the chipmaker. Can anything stop the…

Read more »