Should I invest my ISA for growth or income?

Choosing between growth or income as investment strategies for your ISA? Our writer shares his approach.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As the annual Stocks and Shares ISA deadline nears, I have been thinking about how best to invest my ISA. Some investors follow a growth strategy, while others focus on income. How can I decide whether growth or income would be better for me?

Here I explain what the two approaches mean – and how I would decide what to do with my ISA.

What are growth and income investing?

There is no hard and fast difference between growth shares and income shares. For example, a share like Cranswick offers me the prospects of business growth as well as dividend income.

But in general, investors tend to define shares as being either mainly about growth or income.

Companies in fairly new industries are often seen as growth plays. Or they may have an established business but continue to see strong growth in demand. So a growth share might be a company developing a new product, like Tesla. But it could also be a company in an established industry breaking into new markets, such as JD Sports. Such companies may prioritise reinvesting profits in growing the business over paying dividends.

By contrast, income shares are often in mature businesses with limited new spending opportunities. So they are able to use a substantial part of their profits to fund dividends to shareholders. Examples include tobacco companies such as Imperial Brands, gas companies like Diversified Energy, and insurers such as Direct Line.

Business model not share price

One thing that people sometimes misunderstand about growth shares is that the name refers to their business model. Just because a company has growth opportunities does not necessarily mean that its share price will also grow. Sometimes, growth companies can be valued so highly that their share prices fall even while the business is growing.

Similarly, an income share may see share price growth even if the business is not growing much. Many income shares are in fairly defensive areas, and so come in and out of fashion depending on market trends. That can push the share price up – or down. But one thing I like about income shares is that a falling share price can actually be an opportunity for me. If the dividend remains the same, a falling share price means I can get a higher yield for the same money. As a buy-and-hold investor, that can boost my passive income streams over the long term.

Is growth or income best for me?

So choosing growth or income styles of investing could help me orient my portfolio more towards opportunities in growing businesses, or income streams from proven businesses. I could also allocate my portfolio using both strategies. For example, I could put 80% of my ISA in income shares and the remainder in growth picks.

Partly my decision is shaped by my investment objectives and timelines. If I am tucking money away for decades hoping to benefit from new businesses, a growth strategy might fit my aims. But if I want to generate income to meet more immediate spending needs such as club dues, school fees, or holiday costs, I may focus more on income.

Whether I choose growth or income as my main focus, I would seek to reduce my risk by diversifying across a range of shares.

More on Investing Articles

Long-term vs short-term investing concept on a staircase
Investing Articles

As the stock market goes crazy, here’s a FTSE 250 share I’m thinking about buying

The stock market has officially gone haywire, with the FTSE 100 entering correction territory today. Here's what I've got my…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Load up on cheap shares now – or wait to see whether they get even cheaper?

As the market fluctuates, some shares may suddenly look cheap. How an investor acts in such moments can affect their…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade opportunity to target a second income?

Looking to make a large second income from UK dividend shares? Now might be the opportunity you've been waiting for,…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

What on earth is going on with Barratt Redrow shares?

Barratt Redrow shares are the FTSE 100's biggest faller over the last month. What has been going on with the…

Read more »

Close-up of British bank notes
Investing Articles

This UK penny stock is tipped to double by City analysts!

What should we do when a favourite penny stock falls due to short-term pressures? Consider buying for the long term,…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

£390 of income a week from a £20k Stocks and Shares ISA? Here’s how!

Christopher Ruane explains how someone with a £20k Stocks and Shares ISA and long-term timeframe could target hundreds of pounds…

Read more »

Abstract 3d arrows with rocket
Investing Articles

Up 25% YTD! Is this red-hot penny stock still ‘cheap’?

This penny stock has been on fire in 2026. Ken Hall takes a closer look at the investment story behind…

Read more »

Man smiling and working on laptop
Investing Articles

Stock market correction? A passive income opportunity!

Looking to turbocharge your passive income? The stock market correction could be a once-in-a-decade chance to do just that, says…

Read more »