Should I invest my ISA for growth or income?

Choosing between growth or income as investment strategies for your ISA? Our writer shares his approach.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As the annual Stocks and Shares ISA deadline nears, I have been thinking about how best to invest my ISA. Some investors follow a growth strategy, while others focus on income. How can I decide whether growth or income would be better for me?

Here I explain what the two approaches mean – and how I would decide what to do with my ISA.

What are growth and income investing?

There is no hard and fast difference between growth shares and income shares. For example, a share like Cranswick offers me the prospects of business growth as well as dividend income.

But in general, investors tend to define shares as being either mainly about growth or income.

Companies in fairly new industries are often seen as growth plays. Or they may have an established business but continue to see strong growth in demand. So a growth share might be a company developing a new product, like Tesla. But it could also be a company in an established industry breaking into new markets, such as JD Sports. Such companies may prioritise reinvesting profits in growing the business over paying dividends.

By contrast, income shares are often in mature businesses with limited new spending opportunities. So they are able to use a substantial part of their profits to fund dividends to shareholders. Examples include tobacco companies such as Imperial Brands, gas companies like Diversified Energy, and insurers such as Direct Line.

Business model not share price

One thing that people sometimes misunderstand about growth shares is that the name refers to their business model. Just because a company has growth opportunities does not necessarily mean that its share price will also grow. Sometimes, growth companies can be valued so highly that their share prices fall even while the business is growing.

Similarly, an income share may see share price growth even if the business is not growing much. Many income shares are in fairly defensive areas, and so come in and out of fashion depending on market trends. That can push the share price up – or down. But one thing I like about income shares is that a falling share price can actually be an opportunity for me. If the dividend remains the same, a falling share price means I can get a higher yield for the same money. As a buy-and-hold investor, that can boost my passive income streams over the long term.

Is growth or income best for me?

So choosing growth or income styles of investing could help me orient my portfolio more towards opportunities in growing businesses, or income streams from proven businesses. I could also allocate my portfolio using both strategies. For example, I could put 80% of my ISA in income shares and the remainder in growth picks.

Partly my decision is shaped by my investment objectives and timelines. If I am tucking money away for decades hoping to benefit from new businesses, a growth strategy might fit my aims. But if I want to generate income to meet more immediate spending needs such as club dues, school fees, or holiday costs, I may focus more on income.

Whether I choose growth or income as my main focus, I would seek to reduce my risk by diversifying across a range of shares.

More on Investing Articles

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

Down 31%, is this a rare chance to buy Meta stock for my ISA cheaply?

After rising to near $800 in 2025, Meta stock has pulled back to around $550. Edward Sheldon looks at whether…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

18% off its peak, is Nvidia stock now attractively priced?

Nvidia stock has given up almost a fifth of the price it commanded at its peak over the past year.…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

The Aston Martin share price destruction helps illustrate 5 common investing mistakes!

The Aston Martin share price has been a disaster for investors. Christopher Ruane highlights a handful of lessons we can…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Dividend Shares

How this stock market correction can help boost a second income by 25%

Jon Smith explains how rising dividend yields across some existing income shares can be seen as an opportunity to grow…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

Considering a SIPP? Today’s market could provide an excellent opportunity to start

Mark Hartley breaks down the benefits of using a SIPP for retirement, and how current market conditions could offer a…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

Looking for last-minute ISA ideas? Check out these UK stocks before April 3

Easter bank holidays mean the deadline to put cash into a Stocks and Shares ISA might be closer than UK…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

£20k in a Stocks & Shares ISA? Here’s how to target a £3,854 monthly passive income

Royston Wild explains how Stocks and Shares ISA investors can target a huge passive income -- and reveals a top…

Read more »

piggy bank, searching with binoculars
Investing Articles

Stock market correction: time to create that £1,000-a-month passive income portfolio?

Millions of Britons invest for passive income. Dr James Fox believes they should always look to do so when others…

Read more »