The Saga share price: have we seen the bottom?

The Saga share price looks as if it’s finally turning around after years of struggles, says this Fool, who would buy the stock today.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Woman using laptop and working from home

Image source: Getty Images

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

sdf

Over the past five years, the Saga (LSE: SAGA) share price has experienced a lot of turbulence. The stock hit an all-time low of around 130p in October 2020, and it has since recovered to about 250p.

And I think we have now seen a low for the stock.

As the company pushes ahead with the reopening of its cruise business and capitalises on increasing demand for financial services, I think its earnings will steadily increase over the next couple of years.

Saga share price outlook

A quick glance at City expectations for the company’s growth over the next few years seems to support my conclusion. Analysts believe the corporation will report earnings growth of more than £80m in the 2023 financial year. Analysts also expect the group to report a loss of £16m in 2022 and then a profit of £66m in 2023.

Based on these numbers, the stock is trading at a 2023 price-to-earnings (P/E) multiple of 5.4. That looks cheap compared to the rest of the market, which is dealing at an average P/E multiple of around 14.

These figures imply the stock could be worth three times more than its current value in the best-case scenario. However, these numbers are just estimates at this stage. The outlook for the global economy is incredibly uncertain.

There is no guarantee the company will be able to hit these earnings forecasts. If there are additional pandemic restrictions in the cruise industry over the next couple of months or if there is a significant deterioration in the global financial environment, the organisation may have to reconsider its growth plans. These are some of the most significant risks the enterprise faces today.

Moving forward

But I am confident that this Saga share price has bottomed despite these risks. Over the past two years, the company has significantly improved the state of its balance sheet. It has paid down debt and raised cash to meet upcoming obligations.

At the same time, management has restructured the business to reduce costs and increased the company’s focus on more profitable business lines. These should help the business overcome any near-term challenges, particularly regarding competitive forces in the financial services market.

The business has streamlined and refined its financial offer. These changes are already proving popular with customers.

Put simply, the company is in a much stronger position today than it was two years ago. That is why I believe the Saga share price has bottomed, despite growing risks in the global economy.

As such, I would be happy to buy the stock as an undervalued recovery play for my portfolio over the next few years. As the group pushes forward with its growth ambitions, I think the shares could rise significantly from current levels.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Rupert Hargreaves has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Considering a Stocks & Shares ISA in 2025? Make sure to avoid these pitfalls

Mark Hartley outlines a few basic tips for investors to ensure opening a first-time Stock and Shares ISA goes as…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

What will take the Lloyds share price beyond 80p?

The Lloyds share price has leapt by 40% in the last six months. It's also soared by 135% in five…

Read more »

Fireworks display in the shape of willow at Newcastle, Co. Down , Northern Ireland at Halloween.
Investing Articles

Want to become an ISA millionaire? Here’s one way to target stock market riches with £500 a month

Making a million pounds or more in an ISA doesn't have to be a pipe dream. Here's how a mix…

Read more »

Light bulb with growing tree.
Investing Articles

Could the ITM Power share price be set to soar like Rolls-Royce?

The Rolls-Royce share price has risen 10-fold since 2022. Could this under-the-radar UK growth stock deliver similar returns in the…

Read more »

Close-up of British bank notes
Investing Articles

Turn £20k into a £1k second income this summer? Here’s how!

With £20k, our writer thinks a portfolio of blue-chip shares could help an investor earn a four-figure second income each…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

Can this UK stock really deliver a high 19% dividend yield?

Stocks with high dividend yields can play a big part in an investor's quest for passive income. Let's look behind…

Read more »

A handsome mature bald bearded black man in a sunglasses and a fashionable blue or teal costume with a tie is standing in front of a wall made of striped wooden timbers and fastening a suit button
Investing Articles

No savings at 30? Here’s how a Stocks & Shares ISA could help turn £1,000 per month into £1,000,000

A 6.5% average annual return is enough to turn £1,000 per month into £1m over 30 years. And a Stocks…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

This dynamic UK stock has a 9.5% dividend yield and could be 43% undervalued

Does this UK stock have a rare combination of both dividend and growth potential? Let's examine a bit closer and…

Read more »