Is it too late to buy shares? (Spoiler alert: NO!)

Some investors, new and experienced alike, are probably choosing to sit on the sidelines – keeping their powder dry – rather than buy shares.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In the past month, the FTSE 100 is down by more than 6%. So if I were to follow Sir John Templeton’s advice that “The time of maximum pessimism is the best time to buy“, then now’s a great time for me to buy shares, right?

But wait — since the beginning of the week, the Footsie is now up by 2.8%! So has the time of “maximum pessimism” been and gone, and I’ve missed my buying opportunity?

Well, no. But you knew that from the headline I wrote, didn’t you?

A brief history of recent times

It’s clear to all that the stock market is turbulent right now, and realistically it has been pretty erratic for the past two years.

First Covid-19 (leading to falling markets), then progress on vaccines being developed (seeing an upswing in the FTSE 100’s chart).

Followed by new variants and further lockdowns placed on Brits (another trough) before the economy showed signs of recovery (leading to a peak not far off all-time highs).

And now Russian President Vladimir Putin’s invasion of Ukraine causing near-daily swings in global markets…

Stocks under the microscope

One of the last times in recent years we saw such choppiness was between June 2015 and February 2016, when the FTSE 100 lost 20% in value, dropping to 5,537 on 11th Feb ’16 from 6,953 on 1st Jun ’15.

So did anyone buying shares after February 2016 — arguably the end of “maximum pessimism” in that period of time — mistime the market? Let’s take a look at a handful of examples:

Beginning 11th March 2015 — this time seven years ago — Greggs shares rode the volatility and by April the following year were only up 1%. Fast forward to today, the share price has increased by almost 130%!

From brick-and-mortar to the internet, let’s look at Rightmove now. From today’s date in 2015, its share price bucked the trend showed by the FTSE 100 and was up around 40% by March 2016. But over the past seven years, the shares have more than doubled!

Never too late

So to recap:

  • not buying shares in quality companies just because you think you’ve missed out on the bottom of the market is foolish;
  • having a Foolish, buy-and-hold investing mindset can lead to huge gains over the long term.

Whenever I have money to spare — that I won’t need in the next five years — I will likely always put it to good work in the stock market. Not for me, the paltry interest rates on savings accounts.

And while I’m fully aware that investing in shares puts my capital at risk and I may get back less than I invested, I’m confident that spending time in the market is a far better strategy for me than trying to time the market.

After all, who’s got time for that? I’d rather buy shares in quality companies, no matter the state of the market.

Sam Robson owns shares in Rightmove. The Motley Fool UK has recommended Rightmove. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

£7,500 invested in BAE Systems shares 10 days ago is now worth…

Why have BAE Systems shares experienced a sudden double-digit pullback? And does this present a buying opportunity for my portfolio?

Read more »

Picture of an easyJet plane taking off.
Investing Articles

£10,000 invested in easyJet shares 4 weeks ago is now worth…

It's been a crazy month for easyJet shares. Here's what would have happened to an investor's £10,000 stake put to…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

Down 31%, is this a rare chance to buy Meta stock for my ISA cheaply?

After rising to near $800 in 2025, Meta stock has pulled back to around $550. Edward Sheldon looks at whether…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

18% off its peak, is Nvidia stock now attractively priced?

Nvidia stock has given up almost a fifth of the price it commanded at its peak over the past year.…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

The Aston Martin share price destruction helps illustrate 5 common investing mistakes!

The Aston Martin share price has been a disaster for investors. Christopher Ruane highlights a handful of lessons we can…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Dividend Shares

How this stock market correction can help boost a second income by 25%

Jon Smith explains how rising dividend yields across some existing income shares can be seen as an opportunity to grow…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

Considering a SIPP? Today’s market could provide an excellent opportunity to start

Mark Hartley breaks down the benefits of using a SIPP for retirement, and how current market conditions could offer a…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

Looking for last-minute ISA ideas? Check out these UK stocks before April 3

Easter bank holidays mean the deadline to put cash into a Stocks and Shares ISA might be closer than UK…

Read more »