I’m ignoring the easyJet share price and buying this stock instead as the world begins to travel again

The easyjet share price looks attractive, but is there value elsewhere in the travel sector? Personally, I’d prefer to avoid the volatile airlines.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The easyjet share price looks attractive at 273p, but I’m concerned about its ability to keep flights full during 2022, as it brings capacity back to pre-pandemic levels.

Avoiding the airlines, I was curious to see whether there were other investment options to take advantage of the return of leisure travel. What about the airports and train stations themselves?

For anyone who has plucked up the courage in recent months to book an air ticket, don a mask and head off to warmer climes, it will have come as a shock to see what has happened to our busy airports.

The days of crowded bars, restaurants and lounges are a distant memory. It is more likely that travellers passing through the UK’s regional airports in recent months will have been greeted by vacant spaces, apologetic notices on the doors of closed food outlets, and small groups of passengers discreetly attempting to avoid each other.

My own recent experience at Gatwick was, however, a little more encouraging. Whilst the cavernous South Terminal remains as a mothballed shell, the buzz at the North Terminal was definitely more upbeat. This gave me some encouragement about the sector’s ability to recover its mojo by the time summer rolls around.

For me, an alternative option for exposure to the sector can be found through SSP Group (LSE: SSP), one of the leading worldwide operators of travel food concessions, to be found in multiple airports and railway stations across five continents.

In 2019 SSP was flying high, with its share price in excess of 600p and profits of over £200m. A year later, however, the company’s activities had been decimated by the unforeseen impact of Covid’s first wave.

Management have nevertheless shown resilience and utilised government support, in the form of furlough payments and emergency loans, to tide them through the worst of the pandemic. Negotiations with landlords and a successful rights issue in April 2021 allowed them to reduce leverage and re-position the business for the post-pandemic period.

A recent trading update — on 4th February — informed us that trading in the company’s main markets (UK, Europe and North America) had regained ground, to between 63% and 79% of 2019 levels. Nearly three quarters of its total outlets are now open again, and there are plans for new expansion. Some of these new opportunities are likely to be taking advantage of the failure of other operators over the past two years.

The company is projecting a return to 2019 trading levels by 2024 and I like the fact that its portfolio of brands is focused on the leisure (rather than business) traveller.

Whilst I don’t believe that shares will return quickly to their 2018/2019 levels – and there remains a risk that new coronavirus variants might emerge and delay the world from travelling freely again – I am confident that SSP has strong upside potential over the next 12 months.

Fergus Mackintosh owns shares in SSP Group. The Motley Fool UK has recommended SSP Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

The Milky Way at night, over Porthgwarra beach in Cornwall
Investing Articles

£15,000 invested in red-hot Scottish Mortgage shares 1 month ago is now worth…

Scottish Mortgage shares are having a moment, and Harvey Jones says it's mostly down to its exposure to Elon Musk's…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Are IAG shares the ultimate FTSE 100 volatility play? 

IAG shares ended last week on a high, and has held up pretty well during the Middle East crisis. But…

Read more »

Abstract 3d arrows with rocket
Investing Articles

Will the stock market go off like a rocket on Monday?

Middle East turmoil is yet to trigger a full-blown stock market crash. Harvey Jones says the recent recovery could have…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

Here’s what £15,000 invested in Taylor Wimpey shares on Thursday is worth today…

Investors holding Taylor Wimpey shares finally had something to celebrate on Friday as the beaten-down FTSE 250 housebuilder rallied. What…

Read more »

Three generation family are playing football together in a field. There are two boys, their father and their grandfather.
Investing Articles

How much would it take to turn an ISA into a £1,000-a-month passive income machine?

Focusing on dividend shares in well-known, big companies, what would it take for someone to target a four-figure monthly passive…

Read more »

Female Tesco employee holding produce crate
Investing Articles

2 reasons a stock market crash could be a good thing!

Our writer does not know when the next stock market crash might arrive. But he hopes that, whenever it does,…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

How much do I need in a Stocks and Shares ISA to target a £13,400 annual income?

£13,400 is the minimum required income for retirement. But how big does a Stocks and Shares ISA need to be…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Want to aim for £31,353 more than the State Pension? A SIPP could be the answer

The State Pension offers a safety net, but here’s why you could consider a Self-Invested Personal Pension (SIPP) for a…

Read more »