ASOS or boohoo – which is a better growth stock?

With many more customers now opting for online fashion shopping instead of the high street, Andrew Woods investigates whether ASOS or boohoo is a better growth stock for his portfolio.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Key points

  • Both ASOS and boohoo shares are undervalued
  • Earnings are impressive for each stock
  • Recent news is thought-provoking

The AIM 100 index is often a good place to seek out long-term growth stocks. Two such potential shares are ASOS (LSE: ASC) and boohoo (LSE: BOO), both of which are online fashion retailers. With these companies enjoying stunning underlying growth over the past five years, I want to know which of the two I should be adding to my portfolio to hold for the long term. Let’s take a closer look.

Excellent earnings

For the year ended 28 February 2021, boohoo reported earnings-per-share (EPS) of 8.89. During the same period in 2017, this figure stood at only 2.23. This means that over five years, this stock’s EPS has increased 399%. This is quite clearly stunning growth. With a current price-to-earnings (P/E) ratio of 37.9, boohoo’s fair share price value is about 336.9p. This stock, therefore, is trading on the market at a discount of 68.5% compared to its fair value.

Similarly, ASOS has an impressive earnings record. For the year ending 31 August 2021, the company’s EPS was 128.9. This has grown from 77.2 five years previously. The increase over this period equates to 67%. While this is not as high as the rise in boohoo’s earnings, it is still admirable. ASOS has a slightly smaller P/E ratio, standing at 30.1. It is therefore possible to calculate that this stock’s fair value is 3,879.89p, meaning that it is currently undervalued by about 40%.

I really like the strong and consistent earnings figures for both these stocks. While it does not necessarily mean that future earnings data will be as good, it is nonetheless an encouraging sign. The fact that the share price is undervalued further intrigues me.

Recent news

Although both stocks are currently ‘cheap’, there have been some recent updates that are thought-provoking. Only this week, Jupiter Fund Management announced it was slashing its stake in boohoo from 9.99% to just 4.7%. This news, together with Liberium’s recent price target revision from 320p to 200p, gives me food for thought. It should be mentioned, however, that Liberium maintained its ‘buy’ guidance on the stock. Also, the recent trading update for the three months up to 30 November 2021 contained lower profit expectations. Nonetheless, group net sales were up 10% from the same period one year before.

Indeed, for the four months up to 31 December 2021, ASOS’s sales were up 2% for the same period in 2020. In spite of this, Credit Suisse slashed its target price in October 2021 on account of profit worries. In a recent move, the company has opted to leave the AIM 100 index and join the Main List.

There is very little between these two growth stocks. Both have an excellent track record of providing earnings for shareholders and are trading at a discount. While some of the recent news is slightly negative, I will be buying both shares as part of a portfolio geared up for long-term growth.  

Andrew Woods does not own shares in any of the companies mentioned. The Motley Fool UK has recommended ASOS and boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

£1,000 buys 300 shares in this red-hot UK gold stock with a P/E ratio of 3

This UK-listed gold stock is on fire at the moment amid the historic rally in precious metals. But it still…

Read more »

Warhammer World gathering
Investing Articles

Forget Pokémon cards! Dividend stocks are my top way to earn a second income

Earning a second income by buying and selling Pokémon cards looks like it could be a lot of fun. But…

Read more »

A young Asian woman holding up her index finger
Investing Articles

UK investors could soon get a once-in-a-decade opportunity to buy cheap FTSE shares

As global markets look increasingly wobbly, value investors are starting to identify exactly which FTSE shares they’ll scoop up in…

Read more »

Young Black man sat in front of laptop while wearing headphones
Investing Articles

Down 31%, here’s a FTSE 100 horror stock I’m avoiding on Friday 13th!

Rightmove's share price has collapsed during the last 12 months. Why doesn't this make the FTSE 100 stock a top…

Read more »

Hand is turning a dice and changes the direction of an arrow symbolizing that the value of an ETF (Exchange Traded Fund) is going up (or vice versa)
Investing Articles

3 ETFs to consider as the Middle East conflict escalates

Searching the stock market for assets to buy as the war rolls on? Royston Wild reveals three top exchange-traded funds…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

As oil prices soar, is it time to buy Shell shares?

Christopher Ruane weighs some pros and cons of adding Shell shares to his ISA -- and explains why the oil…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

How much do you need in an ISA for £6,751 passive income a year in 2046?

Let's say an investor wanted a passive income in 20 years' time. How much cash would need be built up…

Read more »

Smiling black woman showing e-ticket on smartphone to white male attendant at airport
Investing Articles

Why isn’t the IAG share price crashing?

Harvey Jones expected the IAG share price to take an absolute beating during current Middle East hostilities. So why is…

Read more »