I want this cheap Warren Buffett stock for Christmas

Nathan Marks is considering adding a Warren Buffett favourite stock to his portfolio as Covid fears grow again. Is it time to be greedy?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Warren Buffett at a Berkshire Hathaway AGM

Image source: The Motley Fool

Two famous Warren Buffett quotes encapsulate the philosophy of value investing. I think they also capture the legendary investor’s likely thought process when he first invested in American Express (NYSE:AXP). He said: “It is far better to buy a wonderful company at a fair price than a fair company at a wonderful price.” And he also said: “Be fearful when others are greedy and greedy when others are fearful”

Salad oil scandal

His initial investment in American Express was born out of a 1960s scandal. A salad oil company took out large loans using its product inventory as collateral. However, it filled up its oil tanks with sea water, deceiving lenders, including American Express.

AmEx shares plummeted on news that it had been conned into lending $175m+. In fact many investors feared this would be the end of the company. Not Warren Buffett though. While others were fearful, he snapped up shares in what he saw as a wonderful business. His initial investment totalled roughly $1.3bn and it prove to be both a lucrative and defining investment for the Oracle of Omaha.

Today, his holding company Berkshire Hathaway owns 19% of American Express. Amex is its third biggest holding, only behind Apple and Bank of America. And impressively, he’s made around 20 times his money on the investment, excluding dividends.

Still a wonderful company at a fair price?

AmEx’s popular credit cards and reward schemes are seen as high-status. Its competitive advantage gives the company pricing power, of which it has recently taken advantage, raising annual fees for its platinum credit card.

Buffett has invested in competitors Visa and Mastercard but notably trimmed his positions in both payment giants this year. Both have seen their share prices fall around 10% year to date while AmEx has risen over 28%. Yet despite this strong 2021 performance, the Omicron variant has triggered a sell-off and the stock is 17.5% down from its October highs. That’s unsurprising given that much of its revenue and many rewards have travel links. Therefore any travel restrictions could trigger further slumps in the share price.

But travel aside, AmEx makes the bulk of its revenue, like other card operators, by taking small percentages of every transaction where one of its cards is used. This makes the company a potential inflation hedge as its revenue should rise in line with price increases.

When compared to its major competitors, AmEx looks to be trading at a fair and arguably cheap price. Its price-to-earnings (P/E) ratio stands at 16 compared to between 39 and 40 for Visa and Mastercard. Its P/E is also considerably lower than that of the S&P 500 at 28.5. Additionally, American Express yields an attractive 1.1% which is considerably higher than its credit card rivals.

Warren Buffett isn’t selling. Should I buy?

AmEx is certainly not trading at the wonderful price Warren Buffet paid in the early 1960s. What’s more, if Covid and its variants prove to be travel and general spending suppressants beyond the short term, the AmEx share price could head further downwards. But unfavourable market conditions may present an opportunity for me to add discounted AmEx shares to my portfolio. Ultimately, I make investments with a long-term horizon and I’d be more than happy to add this Warren Buffett favourite to my portfolio before the end of the year. Especially if investors continue to be fearful. 

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be considered so you should consider taking independent financial advice.

American Express is an advertising partner of The Ascent, a Motley Fool company. Nathan Marks owns shares of Visa. The Motley Fool UK has recommended Mastercard. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

How I’m aiming to become a Stocks and Shares ISA millionaire!

The Stocks and Shares ISA is an excellent vehicle for investments. In fact, many investors have become ISA millionaires. Here's…

Read more »

Mixed-race female couple enjoying themselves on a walk
Investing Articles

The Scottish Mortgage share price is on the up! Here’s why I’d buy

After a poor first half of the year, the Scottish Mortgage share price is beginning to rise. Here, this Fool…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

Should I be grabbing cheap Lloyds shares?

Lloyds shares have underperformed in recent years. Here, this Fool explains why he's still considering the stock for his portfolio.

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

How I’m using UK dividend shares to try and turn £20,000 into £100,000

Our writer has ambitious investment goals -- and patience. Here he explains how he's buying UK dividend shares to try…

Read more »

Middle-aged lady in wheelchair writing on whiteboard
Investing Articles

I’m taking a defensive stance by investing in the FTSE ahead of the recession

The FTSE has outperformed several indices in 2022, including the S&P 500. Jacob Ambrose Willson believes it can be used…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

Should I buy BP shares today?

BP is generating huge profits right now. Here, Edward Sheldon looks at whether he should buy shares in the oil…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Should I buy Rolls-Royce shares after the latest results?

Jon Smith runs over the key points from half-year results for Rolls-Royce shares to see if any green shoots are…

Read more »

Mixed-race female couple enjoying themselves on a walk
Investing Articles

A FTSE 100 stock that I never intend to sell

Hunting for undervalued stocks, Andrew Mackie explains why he recently bought more of this FTSE 100 powerhouse.

Read more »