We have some exciting news to share! The Motley Fool UK has now become an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. We’ll be introducing a new name and brand over the coming weeks — we're very excited to share it with you and embark on this new chapter together!

The Hut Group’s share price has fallen to 200p. Is this a buying opportunity?

Over the last three months, The Hut Group’s share price has fallen from 600p to 200p. Edward Sheldon looks at whether he should buy its shares now.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in The Hut Group (LSE: THG), which owns a number of retail brands and also operates an e-commerce services platform, have tanked. Three months ago, the THG share price was hovering around the 600p mark. Today however, it’s close to 200p.

This share price fall seems to be attracting value hunters. Last week, The Hut Group was the fifth most purchased stock on Hargreaves Lansdown. Should I buy the stock for my own portfolio? Let’s take a look at the investment case.

The Hut Group: the bull case

There are definitely some things to like about THG from an investment point of view, in my opinion. For starters, the company is growing quickly. Between FY2015 and FY2020, revenue climbed  from £334m to £1,614m. That represents a compound annual growth rate (CAGR) of an impressive 37%. City analysts expect the company to keep growing rapidly in the short term. This year, they expect revenue to rise another 37% to £2,214m.

Secondly, its e-commerce services platform, Ingenuity, appears to be highly scalable. This platform is an end-to-end solution that takes care of a range of services for retailers, including hosting payments and checkouts, performance marketing, global fulfillment and warehousing, and customer service. Using this platform, brand owners can focus more on their market strategy and worry less about operations. To my mind, Ingenuity has similarities to Canadian e-commerce powerhouse Shopify, which is worth nearly $200bn today.

The company’s third-quarter update showed that Ingenuity is seeing strong growth. For the quarter, revenue came in at £11.7m, up 131% year-on-year. During the period, it won 44 new clients.

Could The Hut Group’s share price keep falling?

However, while there are things to like about THG, I also have some concerns. One is the fact that the company is not yet profitable. Last year, it posted a net loss of £533m. This year, analysts expect a net loss of around £20m. The lack of profits adds risk to the investment case. Unprofitable companies are harder to value. They also tend to be highly volatile investments.

Another concern is that the group’s largest shareholder, BlackRock, just sold a ton of stock. Last week, the investment management giant sold 58m THG shares – nearly half its stake – at 195p, a 10% discount to the market price.

This sale is a little worrying. As Russ Mould, investment director at AJ Bell, said last week: “Asset managers rarely sell after a stock has already fallen so much unless they’ve lost all confidence in the business and/or found something that completely changes the investment case.”

Should I buy THG shares?

Weighing everything up, I’m happy to leave The Hut Group on my watchlist for now. The company certainly looks interesting however, there is a little too much uncertainty for my liking. All things considered, I think there are better growth stocks I could buy today.

Edward Sheldon owns shares of Hargreaves Lansdown and Shopify. The Motley Fool UK has recommended Hargreaves Lansdown and Shopify. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Passive income text with pin graph chart on business table
Investing Articles

Here’s how much to put in your ISA if you hope for passive income of £21,000

With a diversified portfolio of high quality shares and a disciplined investment mindset, Mark Hartley outlines his passive income strategy.

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

Here’s how someone could start buying shares for the price of a weekend break

Is it really possible to start buying shares for the cost of a quick getaway? Our writer explains how it…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

2 top growth shares to consider on the London Stock Exchange

There are plenty of UK stocks to buy that have potential long runways of growth. Here, our writer highlights two…

Read more »

Smiling white woman holding iPhone with Airpods in ear
Investing Articles

£20k invested in a Stocks and Shares ISA this time last year is now worth…

What has 12 months meant for the value of a Stocks and Shares ISA? That depends on how it has…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

While everyone’s piling into AI infrastructure stocks like Micron and SanDisk, consider these out-of-favour Nasdaq 100 names

There’s very little interest in these Nasdaq-listed AI stocks right now despite the fact they’re generating impressive growth. Could this…

Read more »

Workers at Whiting refinery, US
Dividend Shares

Here’s why 2026 has been bumpy for the BP share price

The BP share price has had a good 2026, rising 24% so far. However, ever since the US attacked Iran…

Read more »

A beach at sunset where there is an inscription on the sand "Breathe Deeeply".
Investing Articles

How oil price volatility is impacting stock market sentiment — and how to prepare

As the Middle East crisis deepens, oil price shocks are sending ripples through global stock markets. Mark Hartley considers a…

Read more »

Man thinking about artificial intelligence investing algorithms
Investing Articles

Meet the £7 FTSE 250 tech stock that’s outperforming Nvidia, AMD and Micron in 2026

This FTSE 250 artificial intelligence stock has generated enormous returns in 2026 amid high demand for its products. Is it…

Read more »