Is this cheap stock too good an opportunity to miss right now?

Jabran Khan decides if he would invest in this cheap stock or avoid the trap of buying a stock that may be doomed.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Halfords (LSE:HFD) currently seems like a cheap stock to me. Here I take a closer look to determine whether should I add the shares to my portfolio.

Retail giant

Halfords is the UK’s leading retailer of automotive and cycling products. With over 10,000 employees at more than 750 locations, Halfords is a retail giant with an online presence too.

When the pandemic began the number of bicycle enthusiasts grew substantially. Halfords saw its demand for bikes explode but it has been unable to keep up with demand. As the economy has reopened, it has been reported that road traffic has surpassed pre-pandemic levels. This may be bad for the environment, but it is good for Halfords. I think it means more people will require its goods and services. 

As I write, shares in Halfords are trading for 282p. A year ago, shares were trading for 226p, which is a 24% return. I class Halfords as a cheap stock as the share price has tanked in the past few months from 435p per share in July to current levels, a 35% drop.

I believe the Halfords share price has tanked due to its inability to keep up with rising demand for bikes, making it look like a cheap stock. The supply chain and haulage issues the UK has been experiencing hasn’t helped either.

For and against

FOR: I believe Halfords’ size and profile offers it a competitive advantage. On its website, Halfords states, “90% of the UK is never more than 20 minutes away from a Halfords shop or Autocentre”.

AGAINST: Halford’s inability to keep up with demand for bikes as well the haulage and supply chain crisis linked to Brexit does worry me. Some commentators believe it could be a short-term problem, but there are worrying signs that the issues are not close to being resolved.

FOR: Halfords has an excellent track record of performance. I understand that past performance is by no means a guarantee of the future but I use it as a gauge. I can see that revenue and gross profit have increased year on year for the past four years. Also, Halfords was deemed an essential retailer, meaning it remained open when others were forced to close during lockdowns. If further restrictions came into force, Halford’s bottom line would not suffer.

AGAINST: Another worry for Halfords could be that as the economic reopening continues, consumers’ love for cycling and leisure products could tail off. Consumers could be eager to book holidays once more and spend their money elsewhere.

Cheap stock or value trap?

Overall, I believe Halfords would be a good buy for my portfolio at current share price levels. It is trading at a forward price-to-earnings (PE) ratio of close to 10, which is cheap as chips right now. It has a positive track record to back it up and an excellent presence across the UK. I do believe the supply chain crisis will ease, but I expect short-term pain for Halfords to continue as the issues are ironed out. Right now, Halfords looks a bargain buy for my portfolio.

Jabran Khan has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

£20k in a Stocks & Shares ISA? Here’s how to target a £3,854 monthly passive income

Royston Wild explains how Stocks and Shares ISA investors can target a huge passive income -- and reveals a top…

Read more »

piggy bank, searching with binoculars
Investing Articles

Stock market correction: time to create that £1,000-a-month passive income portfolio?

Millions of Britons invest for passive income. Dr James Fox believes they should always look to do so when others…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Correction territory: the FTSE 100’s best bargain right now could be…

The FTSE 100 has entered correction territory and that could mean it's a good opportunity to buy our favourite stocks…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Dividend Shares

1 extraordinary chance to buy this FTSE 100 share?

After the US attacked Iran, the FTSE 100 crashed 11.6% from its 2026 high before bouncing back. However, this major…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

The best time to buy stocks? It might be right now

Short-term issues that delay long-term trends create opportunities to buy stocks. And that could be happening right now with a…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Here’s why Next stock rose 5% and topped the FTSE 100 today

Next was the leading FTSE 100 stock today, rising 5%. Our writer takes a look at why and asks if…

Read more »

Renewable energies concept collage
Investing Articles

Up 458% in a year, could the Ceres Power share price go even higher?

Christopher Ruane reviews some highs and lows of the Ceres Power share price over the years and wonders whether the…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Are the glory days over for Rolls-Royce shares?

Rolls-Royce shares have soared in recent years. Lately, though, they have taken a tumble. Could there be worse still to…

Read more »