Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

At a 50% discount, is the THG share price too cheap to ignore?

The THG share price has struggled since its capital markets day earlier this week. But after a 10% rise yesterday, is this a stock to buy?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

When THG (LSE: THG) launched its capital markets day, it was meant to strengthen shareholder sentiment. However, it did the complete opposite. In fact, due to shareholders starting to lose trust in the business, the THG share price fell by 35% in a day. This means that since its IPO, the shares have slid over 50%. But amid rising revenues, and a rebound of 10% yesterday, is THG a great recovery stock.

Capital markets day

There were a few reasons for the pessimism after the capital markets day. Firstly, there were some concerns about the company’s technology platform, Ingenuity. Indeed, although SoftBank has an option to acquire a 20% stake in Ingenuity next year for $1.6bn, which would value the business at around $6.3bn, it has declined to exercise this option early. As such, there are worries about SoftBank’s commitment, and whether the deal may have to be renegotiated.

Further, the company continued with its lack of transparency. Indeed, there was very little information about the major clients of the Ingenuity division and a lack of evidence regarding its success. For example, in the company’s half-year results, Ingenuity revenues only totalled £85.8m. This makes the large valuation of it seem very steep. As such, without any extra evidence of where this high valuation is coming from, it’s no surprise that the THG share price fell so significantly.

Recent results

Despite these problems with the company, it has also been performing strongly, especially in its nutrition and beauty divisions. Indeed, in its half-year trading update, the group reported revenues of £958m. This represents growth of 45% year-on-year. Some 82% of revenues came from the beauty and nutrition divisions, which include brands like Lookfantastic and MyProtein. If the company can continue in a similar fashion, it would be on track for annual revenues of £2bn. This would put the company on a price-to-sales ratio of under 2, which is by no means expensive for a growth stock. This could be a catalyst for the THG share price to climb.

It also reported adjusted EBITDA of £81.2m, a 40% rise year-on-year. While the group is not profitable yet and made an operating loss of £17.4m in the first half of this year, this positive adjusted EBITDA gives me hope that it’s on the route to profitability. The loss was also attributable to acquisition-related costs and Covid-linked distribution costs. These are likely to be short term. As such, I’m not too worried about the group’s current unprofitability.

What next for the THG share price?

After its 35% fall a few days ago, I feel that the market may have slightly overreacted. As such, I believe that THG may be a very strong recovery stock. Despite this, the current lack of transparency around much of the business does make the company a risk. This means that, although I do think the THG share price may be slightly undervalued, I’m going to watch from the sidelines for now. This is because I feel there will be significant volatility over the next few weeks, something I don’t currently want in my portfolio.

Stuart Blair has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

The BP share price could face a brutal reckoning in 2026

Harvey Jones is worried about the outlook for the BP share price, as the global economy struggles and experts warn…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

How on earth did Lloyds shares explode 75% in 2025?

Harvey Jones has been pleasantly surprised by the blistering performance of Lloyds shares over the last year or two. Will…

Read more »

Group of four young adults toasting with Flying Horse cans in Brazil
Investing Articles

Down 56% with a 4.8% yield and P/E of 13 – are Diageo shares a generational bargain?

When Harvey Jones bought Diageo shares he never dreamed they'd perform this badly. Now he's wondering if they're just too…

Read more »

Number three written on white chat bubble on blue background
Investing Articles

Could these 3 holdings in my Stocks and Shares ISA really increase in value by 25% in 2026?

James Beard’s been looking at the 12-month share price forecasts for some of the positions in his Stocks and Shares…

Read more »

National Grid engineers at a substation
Investing Articles

2 reasons I‘m not touching National Grid shares with a bargepole!

Many private investors like the passive income prospects they see in National Grid shares. So why does our writer not…

Read more »

Number 5 foil balloon and gold confetti on black.
Investing Articles

£10,000 invested in Greggs shares 5 years ago would have generated this much in dividends…

Those who invested in Greggs shares five years ago have seen little share price growth. However, the dividends have been…

Read more »

Rolls-Royce Hydrogen Test Rig at Loughborough University
Growth Shares

Here is the Rolls-Royce share price performance for 2023, 2024, and 2025

Where will the Rolls-Royce share price be at the end of 2026? Looking at previous years might help us find…

Read more »

Investing Articles

This FTSE 250 stock could rocket 49%, say brokers

Ben McPoland takes a closer look at a market-leading FTSE 250 company that generates plenty of cash and has begun…

Read more »