Ocado shares: buy, sell, or hold?

Rupert Hargreaves explains why he thinks Ocado shares are an attractive long-term technology investment in a booming sector.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Ocado (LSE: OCDO) shares were one of the best performing large-cap investments in 2020. However, shares in the retailer have struggled in 2021. Year-to-date, the stock’s fallen around 26%. It’s off nearly 30% over the past 12 months. 

The stock has underperformed even though the underlying business has continued to grow. As such, I’ve been wondering if now’s the right time for me to buy shares in the retailer to take advantage of recent declines. Or if I should continue to sit on the sidelines to see what happens next? 

Growth and challenges

The coronavirus pandemic generated a windfall for Ocado. Group revenues jumped by nearly a third in 2020. And it doesn’t look as if this was a one-off. Based on its latest results, revenues increased 21% year-on-year for the three months ending May.  

This puts the company on track to earn around £3bn in revenue for its current financial year. That’s a substantial increase on the £2.3bn reported for fiscal 2020. 

Unfortunately, despite the company’s growth, it’s still losing money. Thanks to heavy investments in technology and capital spending, losses hit £126m in 2020. For the three months to the end of May, losses totalled nearly £39m. It seems to me as if these losses are weighing heavily on Ocado shares. 

This spending’s likely to continue for the foreseeable future. Ocado has some big projects planned. These include developing self-driving delivery vans with US autonomous driving startup Wayve

Only time will tell if these spending initiatives pay off. And it looks to me as if the market’s starting to lose patience with the group. Not only is it still spending heavily, but it’s also facing lawsuits in the US over its technology.

Meanwhile, here in the UK, a series of fires at its automated warehouses have delayed online food orders and ignited some discussion over the safety of its robotic technology. 

The outlook for Ocado shares

Ocado has always been a ‘jam tomorrow’ type business. Over the past decade, the company has continually lost money. Heavy investments in its automated facilities have cost significant sums.

Nevertheless, the company’s now starting to see the results. Even though it’s not earning a profit, Ocado is gaining market share. That’s why I’d look past short-term headwinds and focus on the company’s long-term potential.

The demand for automated fulfilment centres is growing, and Ocado is a leader in the space. It faces some teething problems, but it’s still early days for the technology. Over the next five to 10 years, engineers should be able to iron out the kinks. 

Therefore, I’d buy Ocado shares for my portfolio today as a speculative growth investment. I think the company has tremendous potential, but I’d like to see some profits before building a full position.

Based on this conclusion, if I already held the stock, I’d continue to hold after the recent declines. 

Rupert Hargreaves has no position in any of the shares mentioned. The Motley Fool UK has recommended Ocado Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

Up 6%, can this ‘gritty’ stock continue outperforming the rest of the FTSE 250?

ITV's share price is soaring as investors react to a resilient performance in 2025. The question is, can the FTSE…

Read more »

Investing Articles

How much income could £20k in a Stocks and Shares ISA give you today?

As the clock ticks on this year's Stocks and Shares ISA allowance, Harvey Jones looks at how investors could use…

Read more »

Investing Articles

What next for the Endeavour Mining share price after a record-breaking set of results?

Since March 2025, Endeavour Mining’s share price has risen 175%. Do the gold miner’s latest results provide any clues as…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

How are Rolls-Royce shares looking in March 2026?

March promises to be an interesting time for Rolls-Royce shares, but should investors be worried or calm about developments?

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

3 these stocks are smashing BAE Systems shares – are they worth considering today? 

Harvey Jones looks at the impact of current events on BAE Systems shares this week, and highlights some FTSE 100…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

At a forward P/E of 17, is Nvidia stock now a screaming buy?

Stephen Wright outlines why Nvidia stock could be better value now than it has been in a long time, despite…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

I asked ChatGPT to name the most undervalued share on the UK stock market. Here’s what it said…

Always on the lookout for value shares to add to his portfolio, James Beard turned to a well-known artificial intelligence…

Read more »

High flying easyJet women bring daughters to work to inspire next generation of women in STEM
Investing Articles

Are easyJet shares easy money at 425p?

While other airline stocks have soared since the pandemic, easyJet shares have remained grounded. Is the share price set for…

Read more »