The best shares to buy when the stock market falls

What to do when stock markets crash? Harshil Patel looks at what he thinks are the best shares to buy for his ISA in wobbly market conditions.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Stock markets around the world have fallen in recent weeks. But stock market weakness can make it a good time to research the best shares to buy if share prices fall further.

Several factors seemed to have caused the recent weakness, many of which came from the United States. Due to the size of its economy, factors that affect US shares can often have a knock-on impact in other parts of the world like the UK.

There’s a concern that interest rates might need to be raised to battle rising inflation. Central banks such as the US Federal Reserve might also have to reduce their level of bond-buying. This could hurt growth stocks in particular.

Best shares to buy

So which could be the best shares to buy if share prices fall further? That’s the question I’m asking myself.

I’m looking at high-quality shares where the main investment case remains intact. These shares could be a bargain at lower prices… it could feel a bit like the Black Friday sales!

For my Stocks and Shares ISA, I’m considering looking at Games Workshop, Croda International and Computacenter. All three are among the best shares to buy if prices continue to fall, in my opinion. They all demonstrate quality characteristics, offering double-digit returns on capital. And they’re all trading at a lower prices than just one month ago.

I like to spread my investments across various sectors and each of these three are in very different sectors. Games Workshop is in the business of selling fantasy miniatures. Croda International is a speciality chemicals company. And Computacenter provides IT services. That’s definitely diversification.

Playing defence

In times of stock market weakness, I also consider some defensive options. If I think growth stocks could suffer further, there are plenty of value shares that I could buy instead.

The UK is home to many defensive shares. I like drinks maker Diageo, pharmaceuticals giant Astrazeneca and popular supermarket Sainsbury’s.  Each of these offer defensive earnings. They also pay dividends, which is a nice bonus.

A word of warning

Global economic factors can affect all shares. Although growth shares could fall the most in a stock market crash, even the most defensive options might not be immune to falling prices.

Also, a falling share price isn’t guaranteed to instantly bounce back. Falling share prices can drop further. In a stock market dip, correction or full-blown crash, share prices can become more volatile so I know it’s important for me to keep a level head.

When looking for the best shares to buy in stock market weakness, I’d say it’s important to think long-term. As a stock investor, time is my friend. In the long run, the stock market has an excellent track record for providing returns. UK shares have typically averaged around 7% annually. I tend to aim for higher returns so I’m always on the lookout for the best shares at the best prices.

Harshil Patel owns shares of Games Workshop. The Motley Fool UK owns shares of and has recommended Games Workshop. The Motley Fool UK has recommended Croda International and Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

Is this household name now the FTSE 100’s best bargain stock?

This FTSE 100 firm is having a torrid time. But Paul Summers wonders whether now is exactly when buyers should…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

How long might it take to become an ISA millionaire?

Want to become an ISA millionaire? It could take less time than you’d expect it to if you have a…

Read more »

Housing development near Dunstable, UK
Investing Articles

With its 6.5% dividend yield, is ITV a buy for my Stocks and Shares ISA?

ITV's dividend yield is almost twice as high as the FTSE 250 index average. Does this make it a no-brainer…

Read more »

Stacks of coins
Investing Articles

I’m targeting £15,401 in yearly dividends from £20,000 in this FTSE passive income heavyweight

Analysts expect this FTSE 100 gem to keep increasing dividends and generating strong earnings growth. So can it keep turbocharging…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

5%+ dividend yields and P/Es below 11! 2 FTSE 100 shares to consider

The London stock market's bursting with bargains following recent choppiness. Here Royston Wild reveals two cheap FTSE stars that deserve…

Read more »

Diverse group of friends cheering sport at bar together
Investing Articles

8%+ yields! 2 investment trusts to target a £1,640 passive income this new ISA year

Considering these investment trusts could put ISA investors on the fast-track to a large and reliable long-term passive income. Royston…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

Looking for ISA bargains? 4 FTSE 250 value stars to consider

Just like Warren Buffett, I love snapping up quality stocks when they're marked down in price. Here are four top…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

£20,000 invested in AstraZeneca shares 5 years ago is now worth…

AstraZeneca shares have more than doubled since 2021 -- but they still look very undervalued. Here’s why forecast earnings growth…

Read more »