How I’d start investing in dividend stocks

Dividend stocks are one of our writer’s favourite passive income sources. Here he explains how he would start investing in them today.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

British bank notes and coins

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As a passive income source, I find it hard to beat dividend stocks. Buying shares, then sitting back and waiting for dividend income truly is passive. But with hundreds of UK dividend shares to pick from, it can be confusing to know where to begin. Here’s how I’d start investing in UK dividend stocks from scratch.

Focus on objectives

First I’d think about why I wanted to invest in dividend stocks particular. Broadly speaking, there are two main types of shares from an investing perspective: growth shares and income shares. There is no hard and fast dividing line. But at a basic level, growth shares are companies operating in a large untapped market that could allow them to grow their future sales and profits quickly. Rather than pay out cash they generate as dividends, such companies tend to reinvest it in growing the business. Consider Tesla and Amazon as examples.

By contrast, income shares pay out dividends to shareholders. Often that is because growth opportunities in their industries are limited. But it can also be a conscious choice, to help make the shares more attractive to investors. Examples include British American Tobacco and Tesco.

Dividend stocks are some of my favourite passive income sources. If I didn’t want passive income, I would still buy some dividend stocks but likely I’d orient my portfolio more towards growth shares. So, before investing any money in dividend stocks, I would clarify in my own mind what my investment objectives were.

Researching dividend stocks

Next I would learn more about possible dividend stocks that could meet my own investment objectives. This is where I think many new investors go badly wrong. They focus on a company with an unusually high yield, not realising that it reflects a one-off special dividend, or that the business is already in decline, or that the company is in a cyclical industry, which means dividends could soon plummet, for example.

These lessons are hard learnt, but starting out I’d ask myself: how likely am I to outperform the investor community as a whole? In reality, an unusually high dividend is often a signal that far more successful investors than me have seen a challenge for a company’s future payout levels, and are marking down the share price accordingly. As a private investor I’ll never have the resources of a professional investment team behind me. But I can read widely, research carefully and focus not only on the dividend level, but also on how sustainable a company’s dividend looks to me.

Investing in a diversified portfolio

Now I’d be ready to start buying dividend stocks. A monthly saving habit can help discipline me to build up my investment pot. Rather than focus on just a couple of companies, no matter how good I thought their dividend prospects were, I’d seek to reduce my risk by diversifying across a variety of companies and business sectors. Dividends are never guaranteed and even the best of companies can unexpectedly run into hard times.

With all that done, I’d sit back and wait for my passive income streams to hopefully grow over time.

Christopher Ruane owns shares in British American Tobacco. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. The Motley Fool UK owns shares of and has recommended Amazon and Tesla. The Motley Fool UK has recommended British American Tobacco and Tesco and has recommended the following options: long January 2022 $1,920 calls on Amazon and short January 2022 $1,940 calls on Amazon. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian man making doubtful face at camera
Dividend Shares

Will the Diageo share price crash again in 2026?

The Diageo share price has crashed 35.6% over one year, making it one of the FTSE 100's worst performers in…

Read more »

Investing Articles

Is Alphabet still one of the best shares to buy heading into 2026?

The best time to buy shares is when other investors are seeing risks. Is that the case with Google’s parent…

Read more »

Investing Articles

Could the Barclays share price be the FTSE 100’s big winner in 2026?

With OpenAI and SpaceX considering listing on the stock market, could investment banking revenues push the Barclays share price higher…

Read more »

Investing Articles

Will the Nvidia share price crash in 2026? Here are the risks investors can’t ignore

Is Nvidia’s share price in danger in 2026? Stephen Wright outlines the risks – and why some might not be…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Growth Shares

I asked ChatGPT how much £10,000 invested in Lloyds shares 5 years ago is worth today? But it wasn’t very helpful…

Although often impressive, artificial intelligence has its flaws. James Beard found this out when he used it to try and…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Did ChatGPT give me the best FTSE stocks to buy 1 year ago?

ChatGPT can do lots of great stuff, but is it actually any good at identifying winning stocks from the FTSE…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Who will be next year’s FTSE 100 Christmas cracker?

As we approach Christmas 2025, our writer identifies the FTSE 100’s star performer this year. But who will be number…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

I asked ChatGPT for an 8%-yielding passive income portfolio of dividend shares and it said…

Mark Hartley tested artificial intelligence to see if it understood how to build an income portfolio from dividend shares. He…

Read more »