3 shares I’d buy in a stock market crash

Christopher Ruane reveals three UK shares on his watchlist he would consider buying for his portfolio during a stock market crash.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The markets have been nervous lately. Everything from vaccine resistance worries to US monetary policy has been feeding into a jittery stock market on both sides of the pond. As an investor, I think a stock market crash could present me with a good buying opportunity. I don’t know if the stock market will tumble any time soon, but I am prepared in case.

Here are three shares on my watchlist I will consider buying if they slump during a stock market crash.

Yield on sale

One of the highest yielding FTSE 100 shares is British American Tobacco. Currently the dividend yield is 8.0%. On top of that, the company has an attractive record of raising its dividend. It has done so every year this century.

No dividend is ever guaranteed, however. Risks include a large debt pile, and declining cigarette use in many markets. That could hurt both profits and revenues. On the bullish side, I like the company’s massive cash flows, which are helpful in supporting the dividend.

As last year showed, an economic downturn isn’t necessarily very damaging to the company’s sales. So, if the shares are marked down as part of a wider stock market crash, I would consider adding to my position.

Financial services pick

Even at the current share price, insurer Legal & General yield 6.7%. But that’s after the share price rose 15% over the past 12 months. In fact, it’s 48% higher than the lows it touched during that period.

If I had managed to buy the shares then, at 176p, I would now be looking at a double-digit yield. Market timing is difficult, and it’s impossible to call a bottom with any certainty. But I will be keeping an eye on the Legal & General share price in the event of any stock market crash, in case an attractive entry point opens up.

With a strong brand, and buoyant customer demand, I see continued bright prospects for Legal & General. But one risk is pricing competition in the insurance market, which could eat into profit margins.

Stock market crash and Howdens Joinery

I like the Howdens Joinery business as I think demand for timber and similar products should remain strong for years to come. The chain sells items which help housing construction, but also renovation. So it could continue to do well even if new housebuilding slows down. However, the Howdens Joinery share price has increased 75% in the past year. It is not nearly as cheap as it once was.

That is why I will be keeping an eye on the Howdens Joinery share price in the event of any stock market crash. If it tumbles to the sort of price it stood at on some days last year, I would consider adding it to my portfolio. However, one risk here is that any economic downturn that sends the stock market crashing could also lead to a tightening in consumer spending on household renovation. That could hurt sales at Howdens. 

Christopher Ruane owns shares in British American Tobacco. The Motley Fool UK has recommended British American Tobacco and Howden Joinery Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Meet the UK stock under £1.50 smashing Rolls-Royce shares over the past year

While Rolls-Royce shares get all the attention, this under-the-radar trust has quietly made investors a fortune. But is it still…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Down 19%, the red lights are flashing for Barclays shares!

Barclays shares have fallen almost a fifth in value as the Middle East war has intensified. Royston Wild argues that…

Read more »

Aviva logo on glass meeting room door
Investing Articles

After falling another 5%, are Aviva shares too cheap to ignore?

£10,000 invested in Aviva shares five years ago would have grown 50% by now. But what might the future hold,…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

Next impresses again, but could its shares be about to crash?

Next shares have leapt after the retailer raised its full-year profits guidance. But could the FTSE 100 retailer be running…

Read more »

Investing Articles

Time to buy, after Next shares are lifted by storming FY results?

Retail sector weakness is holding back Next shares, is it? Tell that to the fashion shoppers who've driven up full-year…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Growth Shares

Why the Barclays share price is currently its most undervalued in months

Jon Smith talks through why the Barclays share price has struggled in recent weeks, and flags up reasons why it…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

10.7% yield! Should investors snap up Taylor Wimpey shares before they go ex-dividend on 2 April?

Harvey Jones is stunned by the double-digit yield available from Taylor Wimpey shares. But the FTSE 250 stock comes with…

Read more »

White female supervisor working at an oil rig
Investing For Beginners

Are investors taking a massive gamble with the Shell share price?

Jon Smith mulls the current state of play in the oil market and explains why he thinks further gains for…

Read more »