The Deliveroo share price is rising. Should I buy?

The Deliveroo share price has recently been surging. This Fool takes a closer look at why this is and whether she should buy now.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It was only a few months ago that the Deliveroo (LSE: ROO) initial public offering, or IPO, was being dubbed as the worst in London’s history. But more recently, the stock has been rising. In fact, over the past month the Deliveroo share price is up 25%.

So are things beginning to turn around? Well one thing is for sure, some uncertainty surrounding the company has been lifted. If there’s one thing I’ve learnt about stocks, is that the market doesn’t like ambiguity. But I’m not a buyer just yet and Deliveroo shares still remain on my watch list.

Uncertainty

One thing that was preventing the Deliveroo share price from rising was the employment status of its riders. But as my fellow Fool, Edward Sheldon, has pointed out, a UK court has ruled the company’s couriers as self-employed.

Naturally, the shares surged on the back of this news as it avoids a headache for Deliveroo. It’s worth noting here that if the riders were considered employees it would mean higher costs for the food delivery company. 

Let’s not forget what happened with Uber, when Britain’s Supreme Court ruled that a group of its drivers were workers rather than self-employed. This led to speculation as to how this would affect other companies with similar business models.

Now that this uncertainty has been removed for Deliveroo, it’s one less obstacle for the firm. And a reason why the Deliveroo share price has been rising recently.

Other reasons

But I don’t think this is the only reason why the shares have been surging. The company delivered an impressive set of results for the first quarter of 2021. Deliveroo also announced in April its grocery partnership with Waitrose.

This is a vital part of Deliveroo’s expansion strategy across the UK. So far the sale of Waitrose products through the food delivery company has proved popular. And it’s also helping to attract new and younger customers. It’s a win for both Deliveroo and Waitrose so far.

Would I buy now?

While the recent news is positive, I’ll just be monitoring the Deliveroo share price as I do have some concerns.

The first one is that the company faces fierce competition from the likes of Uber Eats and Just Eat. Customers are fickle and want value. It’ll have to distinguish itself from its competitors and I personally don’t think it’s there yet.

The second one is that Deliveroo is not generating any profit yet. A loss-making company isn’t necessarily a bad thing but the firm has to have a clear route to profitability. I’ve yet to see this. Especially when it has highlighted the uncertain outlook over the coming months, with the timing and the easing of Covid-19 restrictions being lifted. 

Even the firm has stated that it “expects the rate of growth to decelerate as lockdowns ease, but the extent of the deceleration remains uncertain”. Personally, I’m uncomfortable with this uncertainty and so I wouldn’t be a buyer of the stock just yet.

Nadia Yaqub has no position in any of the shares mentioned. The Motley Fool UK has recommended Just Eat Takeaway.com N.V. and Uber Technologies. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up of British bank notes
Investing Articles

£20,000 for a Stocks and Shares ISA? Here’s how to try and turn it into a monthly passive income of £493

Hundreds of pounds in passive income a month from a £20k Stocks and Shares ISA? Here's how that might work…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

£5,000 put into Nvidia stock last Christmas is already worth this much!

A year ago, Nvidia stock was already riding high -- but it's gained value since. Our writer explores why and…

Read more »

Investing Articles

Are Tesco shares easy money heading into 2026?

The supermarket industry is known for low margins and intense competition. But analysts are bullish on Tesco shares – and…

Read more »

Smiling black woman showing e-ticket on smartphone to white male attendant at airport
Investing Articles

Can this airline stock beat the FTSE 100 again in 2026?

After outperforming the FTSE 100 in 2025, International Consolidated Airlines Group has a promising plan to make its business more…

Read more »

Investing Articles

1 Stocks and Shares ISA mistake that will make me a better investor in 2026

All investors make mistakes. The best ones learn from them. That’s Stephen Wright’s plan to maximise returns from his Stocks…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

I asked ChatGPT if £20,000 would work harder in an ISA or SIPP in 2026 and it said…

Investors have two tax-efficient ways to build wealth, either in a Stocks and Shares ISA or SIPP. Harvey Jones asked…

Read more »

Investing Articles

How much would I need invested in an ISA to earn £2,417 a month in passive income?

This writer runs the numbers to see what it takes in an ISA to reach £2,417 a month in passive…

Read more »

Investing Articles

Rolls-Royce shares or Melrose Industries: Which one is better value for 2026?

Rolls-Royce shares surged in 2025, surpassing most expectations. Dr James Fox considers whether it offers better value than peer Melrose.

Read more »