Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

This popular FTSE 100 stock has just fallen. Is it time to buy?

This FTSE 100 stock was on a strong bull run, but that came to a halt Monday as it took a tumble. Is this a buying opportunity?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

To say Burberry (LSE: BRBY) shares have been hot in 2021 would be no exaggeration. By market close on Monday, the FTSE 100 fashion giant’s share price had gained more than 25% since the start of the year. That’s more than twice the 9.5% managed by the index itself.

But if the wheels haven’t come off, at least one of them looks wobbly. On Monday, Burberry shares slumped by 8.7%, on the news that chief executive Marco Gobbetti has quit after five years in the job. Gobbetti will, apparently, move to Italy at the end of the year. The company says it is to be closer to his family, and has not revealed what his new job will be.

As I write on Tuesday, Burberry has picked up a percent or so. It’s still ahead of the FTSE 100 in 2021 too. And Burberry shareholders have enjoyed a pretty good return in recent years. So I don’t see any major disaster unfolding.

Burberry did crash hard in the early days of the 2020 stock market crash. But a strong 12-month gain since last summer, of 35%, has brought the shares back to around their pre-pandemic level. And over the past five years, we’re looking at a share price rise of 78%. During that same period, the Footsie managed just 7.5%.

So is this a buying opportunity? Well, given the long-term share price performance, Monday’s fall is really not a big deal to me. The obvious buying opportunity was back in the first couple of months of last year’s crash. But back then, almost every stock in the FTSE 100 was a buy. Still, looking over the past couple of years, Burberry could look cheap.

A volatile few years

The share price, though it’s been a bull run, has still not regained its January 2020 levels. Or its July 2019 high. Oh, and it’s still lower than in August 2018. And we’ve had takeover speculation too, so there must be a chance that could prove a winner for today’s investors.

I’ve generally liked Burberry over the years, but a few things give me reason for caution right now. One is that its share price is volatile. Well, not just the share price, but the sentiment driving it. And that sentiment might be cooling again. Only last week, HSBC downgraded its stance to Hold, suggesting that the share price is already high enough to cover the positives.

Then there’s the valuation itself. Based on the latest forecasts, Burberry shares are trading on a forward price-to-earnings ratio of around 25. That’s well ahead of the long-term FTSE 100 average. Growth shares often do command high valuations, though.

Better FTSE 100 options?

Forecasts indicate earnings growth of approximately 14% this year. But how much of that is actually just recovery? And how much is cyclical? If that 14% represented a steady long-term potential set to be repeated year after year, I’d fully support a strong valuation. And I’d very likely buy at today’s price.

But right now, I’m torn. I do envisage long-term growth. But I also see the shares as maybe a bit toppy now. Even with that, I might still be tempted, except that I see better FTSE 100 bargains out there at the moment. I’ll wait and see.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended Burberry and HSBC Holdings. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

The BP share price could face a brutal reckoning in 2026

Harvey Jones is worried about the outlook for the BP share price, as the global economy struggles and experts warn…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

How on earth did Lloyds shares explode 75% in 2025?

Harvey Jones has been pleasantly surprised by the blistering performance of Lloyds shares over the last year or two. Will…

Read more »

Group of four young adults toasting with Flying Horse cans in Brazil
Investing Articles

Down 56% with a 4.8% yield and P/E of 13 – are Diageo shares a generational bargain?

When Harvey Jones bought Diageo shares he never dreamed they'd perform this badly. Now he's wondering if they're just too…

Read more »

Number three written on white chat bubble on blue background
Investing Articles

Could these 3 holdings in my Stocks and Shares ISA really increase in value by 25% in 2026?

James Beard’s been looking at the 12-month share price forecasts for some of the positions in his Stocks and Shares…

Read more »

National Grid engineers at a substation
Investing Articles

2 reasons I‘m not touching National Grid shares with a bargepole!

Many private investors like the passive income prospects they see in National Grid shares. So why does our writer not…

Read more »

Number 5 foil balloon and gold confetti on black.
Investing Articles

£10,000 invested in Greggs shares 5 years ago would have generated this much in dividends…

Those who invested in Greggs shares five years ago have seen little share price growth. However, the dividends have been…

Read more »

Rolls-Royce Hydrogen Test Rig at Loughborough University
Growth Shares

Here is the Rolls-Royce share price performance for 2023, 2024, and 2025

Where will the Rolls-Royce share price be at the end of 2026? Looking at previous years might help us find…

Read more »

Investing Articles

This FTSE 250 stock could rocket 49%, say brokers

Ben McPoland takes a closer look at a market-leading FTSE 250 company that generates plenty of cash and has begun…

Read more »