This popular FTSE 100 stock has just fallen. Is it time to buy?

This FTSE 100 stock was on a strong bull run, but that came to a halt Monday as it took a tumble. Is this a buying opportunity?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

To say Burberry (LSE: BRBY) shares have been hot in 2021 would be no exaggeration. By market close on Monday, the FTSE 100 fashion giant’s share price had gained more than 25% since the start of the year. That’s more than twice the 9.5% managed by the index itself.

But if the wheels haven’t come off, at least one of them looks wobbly. On Monday, Burberry shares slumped by 8.7%, on the news that chief executive Marco Gobbetti has quit after five years in the job. Gobbetti will, apparently, move to Italy at the end of the year. The company says it is to be closer to his family, and has not revealed what his new job will be.

As I write on Tuesday, Burberry has picked up a percent or so. It’s still ahead of the FTSE 100 in 2021 too. And Burberry shareholders have enjoyed a pretty good return in recent years. So I don’t see any major disaster unfolding.

Burberry did crash hard in the early days of the 2020 stock market crash. But a strong 12-month gain since last summer, of 35%, has brought the shares back to around their pre-pandemic level. And over the past five years, we’re looking at a share price rise of 78%. During that same period, the Footsie managed just 7.5%.

So is this a buying opportunity? Well, given the long-term share price performance, Monday’s fall is really not a big deal to me. The obvious buying opportunity was back in the first couple of months of last year’s crash. But back then, almost every stock in the FTSE 100 was a buy. Still, looking over the past couple of years, Burberry could look cheap.

A volatile few years

The share price, though it’s been a bull run, has still not regained its January 2020 levels. Or its July 2019 high. Oh, and it’s still lower than in August 2018. And we’ve had takeover speculation too, so there must be a chance that could prove a winner for today’s investors.

I’ve generally liked Burberry over the years, but a few things give me reason for caution right now. One is that its share price is volatile. Well, not just the share price, but the sentiment driving it. And that sentiment might be cooling again. Only last week, HSBC downgraded its stance to Hold, suggesting that the share price is already high enough to cover the positives.

Then there’s the valuation itself. Based on the latest forecasts, Burberry shares are trading on a forward price-to-earnings ratio of around 25. That’s well ahead of the long-term FTSE 100 average. Growth shares often do command high valuations, though.

Better FTSE 100 options?

Forecasts indicate earnings growth of approximately 14% this year. But how much of that is actually just recovery? And how much is cyclical? If that 14% represented a steady long-term potential set to be repeated year after year, I’d fully support a strong valuation. And I’d very likely buy at today’s price.

But right now, I’m torn. I do envisage long-term growth. But I also see the shares as maybe a bit toppy now. Even with that, I might still be tempted, except that I see better FTSE 100 bargains out there at the moment. I’ll wait and see.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended Burberry and HSBC Holdings. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Is this the best time to invest in a Stocks and Shares ISA – or the worst?

Investors looking to use this year's Stocks and Shares ISA may be deterred by current market volatility but this could…

Read more »

Fireworks display in the shape of willow at Newcastle, Co. Down , Northern Ireland at Halloween.
Investing Articles

I asked ChatGPT if the FTSE 100 would hit 12,000 before 2027

Is the 12,000 mark possible for the FTSE 100 in 2026? Let's take a quick look at what ChatGPT has…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

With an 8.8% yield are Legal & General shares a once-in-a-decade opportunity?

Legal & General shares are back to where they were a whole 10 years ago. Harvey Jones is tempted by…

Read more »

Young female hand showing five fingers.
Investing Articles

5 shares close to 52-week lows. Could they rise in value by 44% over the next year?

Identifying value shares is the key to investment success. These five UK stocks are trading close to their 52-week lows.…

Read more »

Black woman using smartphone at home, watching stock charts.
Growth Shares

Up 25% in a month, this growth share is flying despite the market falling!

Jon Smith points out a growth share that's bucking the broader market trend in recent weeks, with momentum potentially continuing…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

£20,000 invested in a Stocks and Shares ISA on 7 April is now worth…

The Stocks and Shares ISA is a proven wealth-building machine. But was one year ago a great time to be…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

The stock market hasn’t crashed yet. Make these 3 moves before it does

If an investor is prepared for a stock market crash they can soften the blow, and more importantly, capitalise on…

Read more »

Investing Articles

£1,000 buys 300 shares in this red-hot UK gold stock with a P/E ratio of 3

This UK-listed gold stock is on fire at the moment amid the historic rally in precious metals. But it still…

Read more »