How I’m still buying cheap shares now to capitalise on the stock market recovery

I reckon investing in cheap shares is still a decent strategy and could produce meaningful returns as the stock market recovers in the long term.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

One year ago, the FTSE 100 was near the bottom of its crash after Covid-19 emerged and devastated the markets. The index still had a few points further to fall over the coming few days in March 2020, but was close to its nadir.

Hindsight makes investing look easy. And it’s clear now a good tactic last spring would have been to back up the truck and load it with the dirt-cheap shares of high-quality businesses to hold for the stock market recovery. Investors could even have restricted their share picks to big-cap companies in the FTSE 100 and produced an impressive return over the past year. Or they could have joined in the ‘dash for trash’ and bought shares in businesses that would go on to be damaged by the pandemic.

An impressive stock market recovery

In both cases, shares have been shooting up over the past few months. And that process has been accelerated by the ever-improving economic news on the ground. In many cases, businesses have adapted and continued to trade through the crisis and the lockdowns. And scientific and medical progress offers the world a clear view of a potential escape from the pandemic. It looks like treatments and vaccines for Covid-19 will end up pushing the disease down so that it becomes less prominent in our lives.

So, even if businesses have been unable to trade in the lockdowns, it looks like they’ll be able to restart their operations soon. And their shares have been rising to accommodate the improving outlook. After all, the stock market always looks ahead. And what matters is what those businesses are going to achieve, rather than the trading figures they’re producing now.

The rally in stocks has been broad-based. And it’s possible to become discouraged and fear we’ve missed the boat. But I reckon it’s still possible to buy cheap stocks as measured against their current or future profit expectations. One good indicator, for example, is the presence of a chunky dividend yield.

The appeal of a high dividend yield

I’d aim to select high-yield dividend stocks with a focus on the quality of the underlying business and its future prospects. A portfolio of such income shares could go on to deliver a growing passive income. And I’d plan to reinvest the dividend stream back into my shareholdings so that my gains start compounding over time.

However, a high dividend yield is not a positive indicator in itself. And not all stocks with a big yield are worth buying. Some companies may not be able to repeat their historical dividends, especially in today’s harsh economic environment. But if I focus on the quality of a firm’s cash flow and forward projections for earnings, I should be able to identify those companies with attractive dividend prospects.

There’s no guarantee this strategy will help me produce decent long-term returns from shares. And successful stock picking isn’t easy. But I’m prepared to embrace the risks because the long-term performance of the stock market, in general, has been positive.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Landlady greets regular at real ale pub
Investing Articles

How much is needed in an ISA to target a £2,741 monthly passive income?

James Beard explains how an ISA and a successful long-term stock-picking strategy could generate passive income matching the UK’s average…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Dividend Shares

How £2k invested in this passive income gem could make £1,092 annually

Jon Smith points out a dividend stock with a yield above 10% he thinks is both sustainable and also has…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

What’s wrong with Aviva and its share price?

The Aviva share price is up by double-digits over the last 12 months, but could this momentum be about to…

Read more »

Landlady greets regular at real ale pub
Investing Articles

£5,000 invested in Diageo shares 110 days ago is now worth…

With a new turnaround CEO at the helm, Diageo shares could be about to enjoy a recovery rally. But how…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How Lloyds shares could rise to 131p… or sink to 91p

Lloyds shares are extremely volatile against the backdrop of the Middle East crisis. The question is, where might the FTSE…

Read more »

A hiker and their dog walking towards the mountain summit of High Spy from Maiden Moor at sunrise
Investing Articles

I’m ignoring gold and hunting FTSE 100 shares to buy as I aim for an earlier retirement

With some FTSE large-caps falling, bargain shares to buy have started emerging that might deliver far better returns than gold…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Growth stocks or dividend shares? You don’t have to choose!

Not all dividend stocks are the same. Here’s what Warren Buffett says separates the good from the truly exceptional for…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Here’s how to invest £5,000 in an ISA for a 7.41% dividend yield

There are almost 30 companies in the FTSE 350 paying a 7%+ dividend yield in April, but which ones are…

Read more »