Should I buy Roblox stock for my portfolio?

Roblox came to the market earlier this week through a direct listing. Edward Sheldon looks at whether he should buy the video gaming stock.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

One stock that’s been getting plenty of attention this week is Roblox (NYSE: RBLX). It came to the US market on Wednesday through a direct listing. Investor demand for the stock was so high that its share price jumped more than 50% on the first day of trading.

Is this a stock I should consider for my own portfolio? Let’s take a look at the investment case.

Roblox: business description

Roblox is a video gaming company that offers an online game platform and game creation system. Its mission is to build a human ‘co-experience platform’ that enables users to come together to play, learn, communicate, explore, and expand their friendships.

Roblox’s platform allows users to program games and play games created by other users. At the core of the platform is a virtual currency called ‘Robux’. This allows players to buy various items within the platform. Users can either buy Robux with real currency or earn it by designing games.

The Roblox platform is very popular among gamers. According to the company, it is now ranked as one of the top online entertainment platforms for audiences under the age of 18, based on average monthly visits and time spent.

Strong growth

Roblox is certainly growing at a rapid rate at the moment. In a recent update, the company advised that for quarter ending 31 March, it expects:

  • Daily Active Users (DAUs) of around 37.6m-39.6m, representing year-over-year growth of 59- 68%.

  • Revenue of $320m-$335m, representing year-on-year growth of 98-107%.

However, it’s worth pointing out that year-on-year growth isn’t expected to be as impressive in the second quarter of 2021. That’s because the company is facing tougher comparables. For Q2, the company expects:

  • DAUs of 34.5m-36.3m, representing year-on-year growth of 3-9%.

  • Revenue of $350m-$372m, representing year-on-year growth of 75-86%.

Overall, for the full year 2021, Roblox expects:

  • DAUs of 34.6m-36.4m, representing year-on-year growth of 6-12%.

  • Revenue of $1.4bn-$1.5bn, representing year-on-year growth of 56-64%.

Should I buy Roblox stock?

I’m bullish on the prospects for the video gaming industry. This is an industry that is expected to grow substantially in the years ahead. According to Mordor Intelligence, the global gaming market will be worth nearly $300bn by 2026, up from about $160bn in 2020.

I already have a decent-sized position in Keywords Studios, a company that provides technical services to all the big game developers. I also have a large position in Microsoft, which owns Xbox. I could be tempted to add more gaming exposure to my portfolio.

I have reservations about investing in Roblox right now, however. That’s because the stock’s valuation is very high. At its current share price of $74, the market cap is about $41bn. That’s a massive increase from the $4bn valuation investors assigned to the company in a funding round early last year.

If we assume the company generates revenue of $1.5bn for the year, the stock’s price-to-sales ratio is a high 27. That’s too high for me. We‘ve seen recently that stocks with sky-high price-to-sales ratios can be crushed in a sell-off. I’m not comfortable with that risk.

RBLX: my view

In summary, Roblox looks like an interesting company. However, the valuation is too high for me. All things considered, I think there are stocks that are a better fit for my portfolio right now.


Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Edward Sheldon owns shares in Microsoft and Keywords Studios. Teresa Kersten, an employee of LinkedIn, a Microsoft subsidiary, is a member of The Motley Fool’s board of directors. The Motley Fool UK owns shares of and has recommended Microsoft. The Motley Fool UK has recommended Keywords Studios. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Here’s how ISA changes could give you a tasty £9,000 cash boost…

Worried about potential changes to the Cash ISA? Royston Wild explains why allowance cuts could provide a wealth-building opportunity.

Read more »

piggy bank, searching with binoculars
Dividend Shares

2 FTSE 100 stocks that have a 5-year dividend growth rate over 20%

Jon Smith runs through a couple of FTSE 100 shares with a good track record in recent years when it…

Read more »

Young Asian man drinking coffee at home and looking at his phone
Investing Articles

Why using ChatGPT to pick shares to buy (probably) doesn’t work

Stephen Wright thinks buying shares because ChatGPT says so is a really bad idea. And the reason goes back to…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

3 Warren Buffett approaches I use to invest during market volatility

Christopher Ruane explains how a trio of insights from legendary investor Warren Buffett are top of his mind in turbulent…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Here’s how some investors are earning a second income every month

As the cost of living rises, what better way to start earning a second income than by owning shares in…

Read more »

Man thinking about artificial intelligence investing algorithms
Investing Articles

I asked ChatGPT to find the best UK stocks for passive income. Here’s what it said…

Screening the hundreds of passive income candidates on the UK stock market can be a daunting task. Here's how AI…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

At a 27-year low, will this once-grand FTSE 100 giant be relegated to the FTSE 250 soon?

After a tough year, WPP’s share price has plummeted. But with AI adoption and new leadership, could the advertising giant…

Read more »

estate agent welcoming a couple to house viewing
Investing Articles

With 118% earnings growth, analysts think this value share could soar 70% in the coming 12 months!

Mark Hartley takes a closer look at a small-cap British value share that's been tipped to rally in the coming…

Read more »