Thinking like Warren Buffett: why I’d buy UK shares for the new bull market

The economic outlook remains fraught with perils as Covid-19 drags on. But I intend to keep buying UK shares for my ISA in early 2021.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Investing in UK shares always carries a degree of risk. And as the pandemic rolls on the dangers for many British stocks are more elevated than usual. New Covid-19 cases are still emerging across the globe as dangerous virus variants spread. There is also the threat of rising inflation to think about and what impact this could have on the global economy.

Investors should certainly never buy UK shares using money they can’t afford to lose. But I for one plan to invest in British stocks for the new bull market. I build my Stocks and Shares ISA with companies I think will deliver decent shareholder returns beyond the short-to-medium term. And I think there are many top stocks that will have the strength to weather, or perhaps even thrive, during a bumpy economic recovery.

The UK share price fightback

I’m a firm believer in buying UK shares after stock market crashes. My faith is built on quite solid foundations too, I think. Let’s look at the FTSE 100’s performance in the wake of the global banking crisis during the 2000s. The blue chip index soared 124% in value from the troughs of 3,512 points it hit during the 2008/2009 crisis to the all-time highs of 7,877 points struck in spring 2018.

Image of person checking their shares portfolio on mobile phone and computer

Global stock markets rose strongly as economic conditions improved, corporate profits rebounded, and investor confidence flowed back into financial markets. They also leapt thanks to the massive support provided by central banks and governments. Additional rate cutting and stimulus packages launched during the current economic crisis bodes well for stock prices during this new bull market, too.

Wise words from Warren Buffett

Of course past performance is no indication of future returns. As I say, a prolonged public health emergency and rising inflation could hamper the scale of the economic recovery. Other macroeconomic problems like trade wars, Brexit, and escalating sovereign debt levels could hit UK share investor returns during the 2020s as well.

So far, though, stock markets have risen to overcome severe social, economic, and political challenges and deliver big returns. As investment guru Warren Buffett famously opined, “in the 20th century, the United States endured two world wars and other traumatic and expensive military conflicts; the Depression; a dozen or so recessions and financial panics; oil shocks; a flu epidemic; and the resignation of a disgraced president. Yet the Dow rose from 66 to 11,497.

Once again, I fully expect UK shares to rise strongly following the 2020 stock market crash. Its why I’ve kept investing in my Stocks and Shares ISA since last year’s market correction. I bought Coca-Cola HBC as I think that, despite intense competition, that sales should boom as broader consumer spending levels recover. I bought Games Workshop too as international expansion could deliver excellent long-term returns in spite of the growth of illegal 3D model printing. And there are many other top UK shares I’m looking at today.

Royston Wild owns shares of Coca-Cola HBC and Games Workshop. The Motley Fool UK owns shares of Games Workshop. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Asian woman with head in hands at her desk
Investing Articles

£5,000 invested in BP shares 2 days ago is now worth…

BP shares were in a very strong upward trend. However, in the last few days they have pulled back amid…

Read more »

A young black man makes the symbol of a peace sign with two fingers
Investing Articles

2 top FTSE 250 investment trusts to consider in April

The FTSE 250 is brimming with high-quality investment trusts. Our writer highlights two very different options, including a mid-cap newcomer.

Read more »

Edinburgh Cityscape with fireworks over The Castle and Balmoral Clock Tower
Investing Articles

After making a fortune on Tesla, this FTSE 250 trust has piled into a little-known S&P 500 stock

Baillie Gifford made huge profits from S&P 500 growth stocks like Nvidia. Lately, it's been snapping up a lesser-known tech…

Read more »

ISA coins
Investing Articles

How much do you need in a Stocks and Shares ISA to target a £1,200 a year passive income?

A FTSE 100 index fund comes with a 3% dividend yield. But can income investors find better opportunities for their…

Read more »

piggy bank, searching with binoculars
Value Shares

What’s going on with the Greggs share price now?

Dr James Fox takes a look at the Greggs share price which has suffered more than most over the past…

Read more »

Middle aged businesswoman using laptop while working from home
Dividend Shares

2 UK shares with over 20 years of consecutive dividend growth

Jon Smith points out a couple of UK shares with strong dividend credentials that lead him to dig deeper and…

Read more »

ISA Individual Savings Account
Investing Articles

1 penny stock I feel comfortable putting in a Stocks and Shares ISA

When picking assets for a Stocks and Shares ISA, penny stocks are usually low on the list. But I think…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

£20,000 invested in the FTSE 100 just 1 year ago would now be worth…

Historically speaking, we've just witnessed one of the single greatest 12-month stretches in the history of the FTSE 100 index.

Read more »