A FTSE 100 share I’d buy after its price crash

This FTSE 100 stock has taken a beating today, but Manika Premsingh believes that its long-term story is still intact.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I am talking about the FTSE 100 digital real estate marketplace Rightmove (LSE: RMV). It is one of the biggest index fallers today, with an over 5% drop after it released its annual results. 

RMV has endured a hard 2020. Its revenues are down 29% for the full-year 2020 and operating profit is down 37%.

I think it is understandable that investors are diffident about the stock today. But in the words of Warren Buffett, I think it is time to get greedy where others are fearful.

Here are three reasons why. 

#1. Rightmove’s pre-pandemic performance was strong 

Before the corona-crisis occurred, RMV was a financially healthy company with growing revenue and profits. So I see 2020 as an aberration for the FTSE 100 stock. In fact, based on its past, I see hope for it to come back. 

It is already evident that its performance improved in the second half of 2020 already. In the first half, its revenue decline was 34%. By year end the extent of the decline had decreased by 5 percentage points to 29%. A similar trend is evident for operating profit too, which is a positive. 

#2. The return of housing market activity

As per the Office of National Statistics, house prices grew by 8.5% in the UK during December. This is the fastest growth in over six years

Housebuilders ranging from FTSE 100 biggies like Barratt Developments to FTSE 250 ones like Vistry Group have expressed optimism about 2021 based on their order books for the year. This further confirms upbeat trends in the housing market. 

It also suggests that it is only a matter of time before activity picks up for RMV again as well. 

#3. Long-term technology play

Last, but far from the least, the biggest reason I like RMV is because it sits at the intersection of property and technology sectors.

Over time, marketplace activity will take place increasingly over apps. The corona-crisis has converted many of us into more committed online shoppers and I think the trend will only grow, including in real estate. 

As a leading real estate e-marketplace, RMV is poised to benefit from this. 

Risks to RMV

But as in the case of all other stock market investments, there are risks to the RMV share too. The first is about its performance. 

It is true that the property market, especially in the first half of 2020, was an uncertain one. But not all real estate companies have received as bad a revenue blow as RMV. 

For instance, the FTSE 100 housebuilder Persimmon has seen an only 8% drop in its 2020 revenues. By comparison, revenues for RMV are down by more than three times that amount. 

To that extent, its bounce back in 2021 may be slower too.

Moreover, housing market growth itself can get dented from July onwards, when the stamp duty holiday ends. If the economy also turns out to be weak, RMV’s performance could stay muted. 

Over the long term, however, I remain a believer in its story. For that reason, I have already bought the stock. 

Manika Premsingh owns shares of Rightmove. The Motley Fool UK has recommended Rightmove. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

With stock market risks emerging, is now the time to consider the 60/40 portfolio?

The stock market could be in for a period of turbulence. Here’s a simple strategy that can help long-term investors…

Read more »

Bus waiting in front of the London Stock Exchange on a sunny day.
Investing Articles

Is a stock market crash coming? It’s not too late to get ready!

Christopher Ruane sees reasons to fear a coming stock market crash. Rather than tying to time it, he's hoping to…

Read more »

Investing Articles

Down 4% in 2026, is now the time to consider buying Nvidia shares

Has Nvidia become too big to keep growing? Or is the stock’s decline this year a chance to think about…

Read more »

Investing Articles

Is the party finally over for Rolls-Royce shares?

Rolls-Royce shares have made investors rich but momentum is slowing and the Iran conflict isn't helping. How worried should we…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

7.8% dividend yield! A dirt-cheap UK income share to buy today?

I’m on the hunt for lucrative passive income opportunities, and this under-the-radar FTSE stock currently offers a whopping 7.8% dividend…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

3 passive income stocks tipped to soar 41% (or more) by 2027

One of these shares offering passive income is trading at a massive 79% discount to where City analysts think it…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

171,885 shares of this FTSE dividend star pays an income equal to the State Pension

Zaven Boyrazian calculates how many shares investors would have to buy to generate enough income to match the UK State…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

This stock’s the opposite of red-hot at the moment. But I reckon it could still be one to buy

The recent dramatic fall in the value of this FTSE 100 stock makes James Beard think it’s a stock to…

Read more »