Here’s how I’d invest in value shares

Buying a diverse range of high-quality value shares could be a sound means of generating a portfolio valued in excess of a million.

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Value shares have been relatively unpopular for much of the last year. Investors have instead focused on companies that could deliver high earnings growth in what is expected to be a changed global economy post-coronavirus.

As such, there may be buying opportunities among cheap shares in high-quality businesses. Through purchasing a wide range of them now and holding them for the long run, it may be possible to obtain index-beating returns. They could increase an investor’s chances of making a million.

Buying high-quality stocks at cheap prices

There is a great difference between cheap shares and value shares. The former are simply companies that trade at very low prices. In some cases, they can offer good value for money. Some might be high-quality businesses with solid financial positions and large competitive advantages. However, in other cases they may be trading at a cheap price because they lack those attributes, or because they face difficult operating conditions in the long run.

Therefore, it is important to assess the quality of a business before buying it. Clearly, this will be very subjective. But it is likely to include consideration of a company’s balance sheet, strategy and market position relative to competitors. This could help investors deduce whether a company offers good value for money at its current price. All of these factors can have a large influence on its capacity to deliver improving profitability. As such, ensuring they are in place before purchase could be a means of reducing overall risks and improving potential rewards.

Building a portfolio of value shares

Many value shares are priced at attractive price levels because they face temporary challenges. For example, at the present time they may face disruption from coronavirus lockdown restrictions that are unlikely to last forever.

However, those threats can sometimes cause the downfall of a business. For example, they may be unable to adapt to a changing world economy in the long run, or new technology may make their products obsolete. This means there is a real threat that any value stock can lose money for investors, or even fold. This makes it extremely important to build a diverse portfolio of stocks that, together, can provide a high overall return. Otherwise, it is possible to have a portfolio that is overly concentrated and susceptible to poor returns from a small number of holdings.

Making a million

An investor who buys a diverse portfolio of value shares to match the return of the wider stock market could realistically make a million in the long run. For example, investing £750 per month at an 8% annual return would produce a portfolio valued at over £1m within 30 years.

However, through buying value shares it is possible to outperform the stock market. This could help to bring a £1m portfolio in a shorter timeframe as the world economy and stock market recover.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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