Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Why I won’t be rushing to buy Unilever shares

Andy Ross looks at whether recent results and a short-term share price fall could make Unilever shares an ideal add to his portfolio.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Unilever (LSE: ULVR) shares are popular with many UK investors. It’s the biggest company on the FTSE 100 by market capitalisation. It’s a truly international company, even previously having a dual Anglo-Dutch structure. This has now been solidified with a listing just in the UK.

There’s a lot to like for investors who want a solid, relatively defensive company, but I’m not so sure it’s a share I want to put my money into. Especially after last week’s results.

A brief look at the results

Those results showed that full-year underlying sales rose by 1.9%. The majority of the improvement came from rising volumes rather than price hikes.

Underlying operating profits were below what analysts had expected. They rose 0.7%, if exchange rates are included, and decreased by 5.8% if the exchange rates are stripped out.  

On the positive side, debt was down, cashflow was up, and the dividend was increased. It went up by 4% in the fourth quarter. Net debt is now equivalent to 1.8 times cash profits, so is well under control.  

Commenting on the results, Alan Jope said: “Early in the year, we refocused the business on competitive growth, and the delivery of profit and cash as the best way to maximise value. We have delivered a step change in operational excellence through our focus on the fundamentals of growth. As a result, we are winning market share in over 60% of our business in the last quarter, on the basis of measurable markets.”

The pros and cons of investing in Unilever shares

Unilever’s relatively small exposure to cleaning products, especially compared to Reckitt Benckiser, means it has struggled more during the pandemic. Beauty and personal care products make up a larger part of its sales. They account for about 41% of the total and haven’t been so much in demand as customers stay at home. 

Unilever does have strong brands, growing international markets and strong environmental, social, and governance (ESG) credentials. The ESG focus could attract future investment, as this is becoming a more important investing criterion for many institutional investors.

The company has also identified areas it wants to offload, such as its tea business. This streamlining will allow it to focus its huge marketing budget on the brands that will deliver higher growth, and margins.

Overall, as I’m looking at shares that will increase my passive income in future years, while also boosting the capital growth of my portfolio, I just don’t see Unilever shares fitting the bill. Its growth is sluggish—that was the case even before the pandemic. Also, the shares trade on a price-to-earnings ratio of around 17, so aren’t cheap. I don’t think management is doing enough to boost margins. So far I don’t think the strategy is either working or moving fast enough.

So, even after the recent share price fall, and despite the company having many strengths, I’m not tempted to buy Unilever shares.  

Andy Ross owns shares in Reckitt Benckiser. The Motley Fool UK has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young woman holding up three fingers
Investing Articles

Want to start investing in 2026? 3 things to get ready now!

Before someone is ready to start investing in the stock market, our writer reckons it could well be worth them…

Read more »

Investing Articles

Can the stock market continue its strong performance into 2026?

Will the stock market power ahead next year -- or could its recent strong run come crashing down? Christopher Ruane…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Here’s how someone could invest £20k in an ISA to target a 7% dividend yield in 2026

Is 7% a realistic target dividend yield for a Stocks and Shares ISA? Christopher Ruane reckons that it could be.…

Read more »

A quiet morning and an empty Victoria Street in Edinburgh's historic Old Town.
Investing Articles

How little is £1k invested in Greggs shares in January worth now?

Just how much value have Greggs shares lost this year -- and why has our writer been putting his money…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

This cheap FTSE 100 stock outperformed Barclays, IAG, and Games Workshop shares in 2025 but no one’s talking about it

This FTSE stock has delivered fantastic gains in 2025, outperforming a lot of more popular shares. Yet going into 2026,…

Read more »

Close-up of British bank notes
Investing Articles

100 Lloyds shares cost £55 in January. Here’s what they’re worth now!

How well have Lloyds shares done in 2025? Very well is the answer, as our writer explains. But they still…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you need in an ISA to target £2,000 a month of passive income

Our writer explores a passive income strategy that involves the most boring FTSE 100 share. But when it comes to…

Read more »

Investing Articles

£5,000 invested in a FTSE 250 index tracker at the start of 2025 is now worth…

Despite underperforming the FTSE 100, the FTSE 250 has been the place to find some of the UK’s top growth…

Read more »