5 of the best shares I’d buy now for a 2021 bull market

I think it’s a good time for me to fill a Stocks and Shares ISA with stocks backed by high-quality businesses to hold for the long term.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The past year has been volatile for stocks because of the pandemic. And many shares have bounced back the lows of last spring. But some share prices remain weak because their underlying businesses have been affected more by the lockdowns.

But investors brave enough to buy stocks near their lows last year will have done well in many cases. However, now that vaccines are rolling out, I think there’s an opportunity to buy stocks to hold for the long term. And we could see a general bull market through 2021.

Looking for the best shares

I’d aim to fill my Stocks and Shares ISA with investments backed by high-quality underlying businesses. Many great companies listed in London have the potential to thrive in the coming years. And as an investor in their shares, I’d expect to benefit from an increasing dividend income stream and capital gains from a rising share price.

Of course, those benefits are not guaranteed. Investing in shares always carries an element of risk. For example, the underlying businesses may not perform as expected and their share prices could fall causing me to lose money. But I’d aim to reduce the risk by researching my investments and focusing on quality and value indicators.

For example, I like the look of telecoms giant Vodafone. The business enjoys the advantage of owning infrastructure networks that are hard for competitors to replicate. But three years ago, the valuation was high, making the stock look expensive. However, the share price eased back since then and now the stock looks like better value to me.

Vodafone has a decent record of cash flow generation. And City analysts expect the firm’s earnings to rebound in the trading year to March 2022. There’s a fat dividend yield above 5% and potential for the business to grow. However, one area of risk is that the company has a lot of debt, so I’d aim to keep an eye on that.

Growth potential and risks

I’m also keen on insurance and investments company Aviva and groundworks and geotechnical solutions specialist Keller. Both firms are paying chunky shareholder dividends right now and I reckon they have the potential to grow their operations in the years ahead. However, those two enterprises operate in cyclical sectors. And if I’ve misjudged my analysis, their businesses may underperform going forward and I could lose money on my investments.

Meanwhile, fitted kitchen and joinery manufacturer Howden Joinery has robust forward estimates for earnings. But the valuation looks rich and the dividend yield is below 2%. Despite the valuation risk, I like the quality indicators for this business and believe the company has earned its higher rating. I think the business could have a bright future. But the biggest risk to my investment would be that my assumptions could prove to be wrong.

Finally, I’m keen on private label household and personal care products maker McBride. The valuation looks modest and I reckon the business has the potential to grow. But the company is small and has a history of volatile earnings. The big risk is that going forward, earnings could fall again. Nevertheless, the shares tempt me.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has recommended Howden Joinery Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

The words "what's your plan for retirement" written on chalkboard on pavement somewhere in London
Investing Articles

Here’s 1 way to pick buy-and-forget stocks for a lifetime SIPP

Volatile stock markets have shaken the confidence of SIPP and ISA investors in 2026. We need a low-stress way to…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

1 quality stock to consider buying for a brand spanking new ISA

Ben McPoland highlights an excellent growth stock that he's looking to buy in the coming weeks. The company is growing…

Read more »

Investing Articles

How to target a devilishly good £666 weekly income from your Stocks and Shares ISA

Harvey Jones shows how investors can use their annual Stocks and Shares ISA allowance to generate a high and rising…

Read more »

Female Tesco employee holding produce crate
Investing Articles

The Tesco share price is struggling to regain 500p even after strong results – where to from here?

Last week's results should have been a big boost for the Tesco share price, but it failed to rally. Mark…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

£9,500 invested in Aston Martin shares a month ago is now worth…

Aston Martin shares have jumped by over a fifth in a matter of weeks. But they still sell for pennies…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

£7,500 invested in Greggs shares a year ago is now worth…

Greggs shares have drifted south over the past year. So why is this writer hanging on to his holding in…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Could Rolls-Royce shares still be a bargain even now?

At over 40 times earnings, Rolls-Royce shares might not look cheap. Then again, the business looks well set for growth.…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing Articles

£20,000 invested in an ISA a decade ago is now worth…

The ISA's tax benefits can supercharge a person's wealth over time. But the differences between the two types of accounts…

Read more »