5 of the best shares I’d buy now for a 2021 bull market

I think it’s a good time for me to fill a Stocks and Shares ISA with stocks backed by high-quality businesses to hold for the long term.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The past year has been volatile for stocks because of the pandemic. And many shares have bounced back the lows of last spring. But some share prices remain weak because their underlying businesses have been affected more by the lockdowns.

But investors brave enough to buy stocks near their lows last year will have done well in many cases. However, now that vaccines are rolling out, I think there’s an opportunity to buy stocks to hold for the long term. And we could see a general bull market through 2021.

Looking for the best shares

I’d aim to fill my Stocks and Shares ISA with investments backed by high-quality underlying businesses. Many great companies listed in London have the potential to thrive in the coming years. And as an investor in their shares, I’d expect to benefit from an increasing dividend income stream and capital gains from a rising share price.

Of course, those benefits are not guaranteed. Investing in shares always carries an element of risk. For example, the underlying businesses may not perform as expected and their share prices could fall causing me to lose money. But I’d aim to reduce the risk by researching my investments and focusing on quality and value indicators.

For example, I like the look of telecoms giant Vodafone. The business enjoys the advantage of owning infrastructure networks that are hard for competitors to replicate. But three years ago, the valuation was high, making the stock look expensive. However, the share price eased back since then and now the stock looks like better value to me.

Vodafone has a decent record of cash flow generation. And City analysts expect the firm’s earnings to rebound in the trading year to March 2022. There’s a fat dividend yield above 5% and potential for the business to grow. However, one area of risk is that the company has a lot of debt, so I’d aim to keep an eye on that.

Growth potential and risks

I’m also keen on insurance and investments company Aviva and groundworks and geotechnical solutions specialist Keller. Both firms are paying chunky shareholder dividends right now and I reckon they have the potential to grow their operations in the years ahead. However, those two enterprises operate in cyclical sectors. And if I’ve misjudged my analysis, their businesses may underperform going forward and I could lose money on my investments.

Meanwhile, fitted kitchen and joinery manufacturer Howden Joinery has robust forward estimates for earnings. But the valuation looks rich and the dividend yield is below 2%. Despite the valuation risk, I like the quality indicators for this business and believe the company has earned its higher rating. I think the business could have a bright future. But the biggest risk to my investment would be that my assumptions could prove to be wrong.

Finally, I’m keen on private label household and personal care products maker McBride. The valuation looks modest and I reckon the business has the potential to grow. But the company is small and has a history of volatile earnings. The big risk is that going forward, earnings could fall again. Nevertheless, the shares tempt me.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has recommended Howden Joinery Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Front view of aircraft in flight.
Investing Articles

Is it game over for the BP share price rally?

The BP share price has looked like a one-way bet in recent weeks as oil and gas prices soar but…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Amid geopolitical and AI risks, here’s how I’m positioning my ISA and SIPP in 2026

Edward Sheldon explains how he's allocating capital within his investment accounts and SIPP amid the various risks to the market.

Read more »

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

My game plan for the next stock market crash

Markets have been surprisingly resilient during the recent Middle East conflict but we still cannot rule out a stock market…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

1 top growth stock to consider buying after it crashed 59%

This S&P 500 growth stock has fallen off a cliff lately due to AI software fears. Our writer thinks this…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

Here’s how a 35-year-old putting £15 a day into an ISA could end up earning £18k+ of passive income annually!

A 35-year-old with no ISA but a willingness to invest relatively small sums could one day be earning many thousands…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

With the potential to double in 10 years, this could be a dividend stock to consider buying

With a yield of 7.2%, income investors might consider buying this stock. But reinvesting the dividends could deliver even more…

Read more »

Happy couple showing relief at news
Investing Articles

How much would someone need to invest in the stock market to target a £1,250 monthly second income?

Investing in the stock market can help deliver long-term wealth. But James Beard says it can also be a way…

Read more »

happy senior couple using a laptop in their living room to look at their financial budgets
Investing Articles

How much would someone need in an ISA to aim to treble the current State Pension?

Experts say the State Pension isn’t generous enough to provide a comfortable retirement. James Beard says the stock market could…

Read more »