5 of the best shares I’d buy now for a 2021 bull market

I think it’s a good time for me to fill a Stocks and Shares ISA with stocks backed by high-quality businesses to hold for the long term.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The past year has been volatile for stocks because of the pandemic. And many shares have bounced back the lows of last spring. But some share prices remain weak because their underlying businesses have been affected more by the lockdowns.

But investors brave enough to buy stocks near their lows last year will have done well in many cases. However, now that vaccines are rolling out, I think there’s an opportunity to buy stocks to hold for the long term. And we could see a general bull market through 2021.

Looking for the best shares

I’d aim to fill my Stocks and Shares ISA with investments backed by high-quality underlying businesses. Many great companies listed in London have the potential to thrive in the coming years. And as an investor in their shares, I’d expect to benefit from an increasing dividend income stream and capital gains from a rising share price.

Of course, those benefits are not guaranteed. Investing in shares always carries an element of risk. For example, the underlying businesses may not perform as expected and their share prices could fall causing me to lose money. But I’d aim to reduce the risk by researching my investments and focusing on quality and value indicators.

For example, I like the look of telecoms giant Vodafone. The business enjoys the advantage of owning infrastructure networks that are hard for competitors to replicate. But three years ago, the valuation was high, making the stock look expensive. However, the share price eased back since then and now the stock looks like better value to me.

Vodafone has a decent record of cash flow generation. And City analysts expect the firm’s earnings to rebound in the trading year to March 2022. There’s a fat dividend yield above 5% and potential for the business to grow. However, one area of risk is that the company has a lot of debt, so I’d aim to keep an eye on that.

Growth potential and risks

I’m also keen on insurance and investments company Aviva and groundworks and geotechnical solutions specialist Keller. Both firms are paying chunky shareholder dividends right now and I reckon they have the potential to grow their operations in the years ahead. However, those two enterprises operate in cyclical sectors. And if I’ve misjudged my analysis, their businesses may underperform going forward and I could lose money on my investments.

Meanwhile, fitted kitchen and joinery manufacturer Howden Joinery has robust forward estimates for earnings. But the valuation looks rich and the dividend yield is below 2%. Despite the valuation risk, I like the quality indicators for this business and believe the company has earned its higher rating. I think the business could have a bright future. But the biggest risk to my investment would be that my assumptions could prove to be wrong.

Finally, I’m keen on private label household and personal care products maker McBride. The valuation looks modest and I reckon the business has the potential to grow. But the company is small and has a history of volatile earnings. The big risk is that going forward, earnings could fall again. Nevertheless, the shares tempt me.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has recommended Howden Joinery Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

2 ideas for a SIPP or ISA in 2026

Looking for stocks for an ISA or SIPP portfolio? Our writer thinks a FTSE 100 defence giant and fallen pharma…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Could buying this stock at $13 be like investing in Tesla in 2011?

Tesla stock went on to make early investors a literal fortune. Our writer sees some interesting similarities with this eVTOL…

Read more »

Close-up of British bank notes
Investing Articles

3 reasons the Lloyds share price could keep climbing in 2026

Out of 18 analysts, 11 rate Lloyds a Buy, even after the share price has had its best year for…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Growth Shares

Considering these UK shares could help an investor on the road to a million-pound portfolio

Jon Smith points out several sectors where he believes long-term gains could be found, and filters them down to specific…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing For Beginners

Martin Lewis is embracing stock investing, but I think he missed a key point

It's great that Martin Lewis is talking about stocks, writes Jon Smith, but he feels he's missed a trick by…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

This 8% yield could be a great addition to a portfolio of dividend shares

Penny stocks don't usually make for great passive income investments. But dividend investors should consider shares in this under-the-radar UK…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Why this 9.71% dividend yield might be a rare passive income opportunity

This REIT offers a 9.71% dividend yield from a portfolio with high occupancy, long leases, and strong rent collection from…

Read more »

Portsmouth, England, June 2018, Portsmouth port in the late evening
Investing Articles

A 50% discount to NAV makes this REIT’s 9.45% dividend yield impossible for me to ignore

Stephen Wright thinks shares in this UK REIT could be worth much more than the stock market is giving them…

Read more »