2 FTSE 100 shares I think Warren Buffett would buy

Warren Buffett has been previously associated with these FTSE 100 shares, which suggests he could revisit the ideas says Rupert Hargreaves.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Warren Buffett is seen as the world’s greatest investor. Over decades, Buffett, or the Oracle of Omaha as he’s known, has acquired a multi-billion dollar fortune by investing in stocks and shares. 

He’s highly selective when picking assets for his portfolio. He can go for years without placing any large deals and spends hours reading up on companies before deciding to buy.

Buffett rarely invests outside of his home market in the United States. However, I believe there are several companies here in the UK’s FTSE 100 that he could appeal to him. 

Warren Buffett-style investments

The two FTSE 100 companies that I believe Warren Buffett might want to buy are Unilever (LSE: ULVR) and Tesco (LSE: TSCO). 

Warren Buffett was once Tesco’s third-largest shareholder. By 2012 he owned 5% of the business. I believe Buffett bought Tesco because he liked the company’s then management. He also likes to own stocks with a strong competitive advantage, which Tesco has as the UK’s largest retailer. 

Unfortunately, following the accounting scandal in 2014, Buffett decided to sell his investment. The investor said he sold because of the company’s accounting problems and a lack of confidence in management. 

close-up photo of investor Warren Buffett

Since then, the company’s management has changed, and the accounting problems have been dealt with. The group still has the qualities it had in 2006, but it’s now in a better financial position. It has reduced borrowings and improved its competitive position with the acquisition of Booker. 

This doesn’t guarantee that the company will uncover no other problems. There may be another accounting scandal lurking on Tesco’s balance sheet. As is the case with any other investment, it’s impossible to predict the future. Tesco also faces other risks such as increased competition, higher wages and additional taxes. 

Still, I believe that if Warren Buffett reviewed the business again today, he might decide to buy back in.

FTSE 100 takeover

Buffett has never owned Unilever, but it was the target of a £115bn bid from Kraft Heinz in 2015. His conglomerate owns around a third of Kraft Heinz. 

Kraft and Unilever have a lot in common. Both companies own portfolios of well-known and valuable consumer brands. The big difference between the two businesses is that one is primarily a US-based enterprise, while Unilever generates more than 50% of its sales in emerging markets. This exposure to fast-growing emerging markets may help Unilever grow faster than some of its peers. I think Unilever also has a lot in common with the likes of Coca-Cola, which has been a staple in Buffett’s portfolio for decades. 

Of course, just because a business with Buffett’s backing has shown interest doesn’t mean the Oracle of Omaha would buy Unilever. Nor does it suggest the stock is a risk-free investment. As with all stocks and shares, Unilever has its own risks such as sluggish growth for its branded products if consumers turn to cheaper alternatives.

Even Warren Buffett loses money. He lost nearly $500m selling Tesco after shares in the group slumped following its accounting scandal. Just because he has expressed an interest in these businesses does not necessarily mean they are going to be good investments. Every investment should be considered in the context of an individual portfolio. 

Nevertheless, I believe that Warren Buffett’s past association with these businesses suggests he could revisit them at some point in future. 

Rupert Hargreaves owns shares in Unilever. The Motley Fool UK has recommended Tesco and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rolls-Royce's Pearl 10X engine series
Investing Articles

Down 18% in weeks, is now the time to snap up Rolls-Royce shares?

Rolls-Royce shares have sunk in recent weeks -- and not without good cause, in our writer's opinion. Could this offer…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

With a forward P/E of 24.4, this US phenomenon looks incredibly cheap to me!

Trading at less than 25 times earnings, James Beard reckons this is one of the cheapest stocks around. And it’s…

Read more »

Young female hand showing five fingers.
Investing Articles

Down 21% in 2026, Reckitt shares are now offering a 5% dividend yield

It’s quite rare for consumer staples companies to offer yields of 5%. So could there be an opportunity here for…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

UK investors are piling into a Magnificent 7 stock and it isn’t Nvidia

Nvidia's been the most popular Mag 7 stock in recent years. However, right now, investors are gravitating towards another Big…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

How many investments do you need in your Stocks and Shares ISA?

The best way to protect a Stocks and Shares ISA from permanent losses is through diversification. But how many investments…

Read more »

Investing Articles

Warren Buffett once said he’d put 100% of his net worth in this stock. How’s that worked out?

Warren Buffett said in 2009 that Wells Fargo was the company he’d put all of his money in, if he…

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

How big would a Stocks and Shares ISA need to be to target a monthly income of £3,253?

The UK’s average salary is £3,253 a month. But how much of this would need to be put into a…

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

How much would an ISA need to double the State Pension and target £25,094 a year?

Most people rely on the State Pension for retirement — but what if you could build a second income that…

Read more »