HeiQ shares: why I might buy this soaring stock for my ISA

The HeiQ share price has risen by 70% in one month. Roland Head explains why he thinks this exciting new arrival could have much further to go.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Last year saw vaccine stocks soar as pharma companies raced to be the first to deliver a working Covid-19 vaccination. In 2021, I think we could see similar strong growth from businesses with products that can help us get back to normal life. I reckon that newly listed textile firm HeiQ (LSE: HEIQ) could be one such share.

Since it joined the London market in December, HeiQ’s share price has already risen by 70%.

What does it do?

HeiQ appears to have timed its entrance well. The firm’s specialty is treating textiles to make them more functional. This can mean adding an antiviral treatment or making fabrics breathable, water repellent, and odour-free. The company even promises to provide “air purifying” sofas and curtains.

Existing customers mostly seem to be in the clothing sector — names such as Sloggi, Speedo, Patagonia, The North Face, and New Balance were mentioned in a recent presentation.

However, I don’t think it’s too hard to imagine much broader demand in the future for products such as HeiQ Viroblock, which is said to be a “world leading” antimicrobial technology. For example, HeiQ already offers antiviral treatment for aircraft interiors, but I could see this extending to other forms of public transport and the hospitality sector.

Does it make money?

A good story is always exciting, but I don’t buy shares in loss-making start-ups. The risks are too high for my style of investing. Luckily, HeiQ has been in business for 15 years and is already profitable.

According to figures provided by the company when it joined the stock market, annual sales rose from $21m in 2017 to $28m in 2019. 2020 saw a massive surge in growth, with half-year sales of $30m.

HeiQ’s operating profit rose to almost $11m during the first half of last year. This suggests an operating profit margin of more than 30% — an impressive figure.

I’m not sure if this level of profitability can be maintained or if this includes one-off gains relating to the pandemic — for example, PPE sales. However, even if we assume that profits flatten out this year, the stock’s valuation doesn’t seem outrageous to me. I estimate that HeiQ’s share price of 210p might value the stock on about 17 times earnings. I don’t think that’s excessive for a profitable growth stock.

HeiQ shares: my verdict

HeiQ is still below the radar for most private investors. But if the firm can deliver on its potential and maintain recent growth, I think we could be hearing a lot more about this business.

Don’t get me wrong — buying HeiQ shares isn’t without risk. Growth stocks like this don’t always deliver as hoped. I also feel that a lot of growth is already priced into the stock. For these reasons, I wouldn’t put more than a small percentage of my portfolio into this stock.

However, despite my concerns I can see serious growth potential here if things go well. If I was buying a small growth stock today, HeiQ would be on my short list for further research.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

£20,000 in savings? Here’s how someone could aim to turn that into a £10,958 annual second income!

Earning a second income doesn't necessarily mean doing more work. Christopher Ruane highlights one long-term approach based on owning dividend…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

My favourite FTSE value stock falls another 6% on today’s results – should I buy more?

Harvey Jones highlights a FTSE 100 value stock that he used to consider boring, but has been surprisingly volatile lately.…

Read more »

UK supporters with flag
Investing Articles

See what £10,000 invested in the FTSE 100 at the start of 2025 is worth today…

Harvey Jones is thrilled by the stunning performance of the FTSE 100, but says he's having a lot more fun…

Read more »

Investing Articles

Prediction: here’s where the latest forecasts show the Vodafone share price going next

With the Vodafone turnaround strategy progressing, strong cash flow forecasts could be the key share price driver for the next…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much do you need in a SIPP or ISA to aim for a £2,500 monthly pension income?

Harvey Jones says many investors overlook the value of a SIPP in building a second income for later life, and…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Can you turn your Stocks and Shares ISA into a lean, mean passive income machine?

Harvey Jones shows investors how they can use their Stocks and Shares ISA to generate high, rising and reliable dividends…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

Move over Lloyds, are Barclays shares the ones to go for in 2026?

As we head into 2026 with inflation and interest rates set to fall, what does the banking outlook offer for…

Read more »

Young Black man sat in front of laptop while wearing headphones
Investing Articles

Down 60% with a 10.2% yield and P/E of 13.5! Is this FTSE 250 stock a once-in-a-decade bargain? 

Harvey Jones is dazzled by the yield available from this FTSE 250 company, and wonders if it's the kind of…

Read more »