Investing like Warren Buffett: the UK shares I’d buy and one I’d avoid

Warren Buffett has built his success by investing in high-quality value stocks. Stuart Blair writes about some UK shares that could fit this criteria.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Warren Buffett is recognised as one of the best value investors in the world. This means that he looks for undervalued companies and buys them. Sounds very simple. Even so, when a stock is cheap, it doesn’t necessarily mean good value. A number of other factors must therefore be taken into account and Buffett has highlighted these factors on multiple occasions. The following UK shares are good examples of stocks I think Warren Buffett would like, and one he’d stay away from.

Quality matters

Although Buffett looks for cheap shares, he also acknowledges the importance of quality. This is shown by his quote: “It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price”.

The first UK share that I think fits well with this quote is Diageo (LSE: DGE). The drinks company has used debt extremely effectively to make a number of shrewd acquisitions. Most recently this has included capitalising on low interest rates and issuing more debt to acquire Aviation Gin. This adds to the company’s enviable selection of different brands, further cementing it as a market leader. Although issuing too much debt can lead to severe problems, these acquisitions have been accompanied by rising profits. I therefore believe that the slight dip in both profits and the share price this year due to the pandemic offers a good time to “buy a wonderful company at a fair price”.

Packaging company Mondi (LSE: MNDI) is another quality UK share. With the continued rise of e-commerce, packaging is big business. This should allow an innovative company like Mondi to continue growing profits, which have already risen to over £1bn. A price-to-earnings ratio of 12 represents a fair price to pay for such a quality company, I feel.

Buying the dip

Buffett also recognises that “the best thing that happens to us is when a great company gets into temporary trouble”. Although I wouldn’t say that Sage (LSE: SGE) is in trouble, its recent share price dip due to a fairly poor 2020 financial performance is still a worry. But this is what makes it a Buffett-type stock. Changes are already coming for the UK tech stock, and I think this “temporary trouble” makes it a great time to buy.

The UK share I’d stay away from

Cineworld (LSE: CINE) is certainly cheap. This is shown by a market cap of under £1bn, despite it being the second largest cinema chain in the world. Even so, cheap valuations don’t mean value and I think Cineworld is a good example of this. In fact, while I praised Diageo earlier for its use of debt, Cineworld’s debt-fuelled acquisitions have led to £6.1bn in borrowings, compared to shareholders’ equity of just £1.2bn. This represents a severe problem for a company that’s currently unprofitable.

As a result, I don’t think Warren Buffett would buy this troubled UK share. His sale of airlines in 2020 demonstrates his views on many troubled industries and Cineworld is no different. This is one I’m staying away from!

Stuart Blair owns shares in Diageo, Mondi and Sage Group. The Motley Fool UK has recommended Diageo and Sage Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

ChatGPT thinks these are the 5 best FTSE stocks to consider buying for 2026!

Can the AI bot come up trumps when asked to select the best FTSE stocks to buy as we enter…

Read more »

Investing For Beginners

How much do you need in an ISA to make the average UK salary in passive income?

Jon Smith runs through how an ISA can help to yield substantial income for a patient long-term investor, and includes…

Read more »

Investing Articles

3 FTSE 250 shares to consider for income, growth, and value in 2026!

As the dawn of a new year in the stock market approaches, our writer eyes a trio of FTSE 250…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Want to be a hit in the stock market? Here are 3 things super-successful investors do

Dreaming of strong performance when investing in the stock market? Christopher Ruane shares a trio of approaches used by some…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

The BP share price has been on a roller coaster, but where will it go next?

Analysts remain upbeat about 2026 prospects for the BP share price, even as an oil glut threatens and the price…

Read more »

Investing Articles

Prediction: move over Rolls-Royce, the BAE share price could climb another 45% in 2026

The BAE Systems share price has had a cracking run in 2025, but might the optimism be starting to slip…

Read more »

Tesla car at super charger station
Investing Articles

Will 2026 be make-or-break for the Tesla share price?

So what about the Tesla share price: does it indicate a long-term must-buy tech marvel, or a money pit for…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Apple CEO Tim Cook just put $3m into this S&P 500 stock! Time to buy?

One household-name S&P 500 stock has crashed 65% inside five years. Yet Apple's billionaire CEO sees value and has been…

Read more »