We have some exciting news to share! The Motley Fool UK has now become an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. We’ll be introducing a new name and brand over the coming weeks — we're very excited to share it with you and embark on this new chapter together!

Stock market rally: I’d buy these 7 UK shares today and hold them forever

I think these UK shares could deliver impressive returns in a likely stock market rally. I’d buy them today and hold them for the long run.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The recent stock market rally has lifted the prices of a wide range of UK shares. However, there could still be a long way to go in this bull market. After all, the FTSE 100 and FTSE 250 continue to trade well down on their all-time highs. They’ve previously fully recovered from even their very worst bear markets.

As a result, now could be the right time to buy a diverse range of stocks for the long run. In time, they could deliver impressive returns that improve an investor’s financial outlook.

Recovery potential in a stock market rally

UK shares such as IAG and HSBC could be major beneficiaries from a likely long-term stock market rally. Both companies are facing exceptionally challenging operating conditions caused by coronavirus. However, they appear to be putting in place sound strategies to deliver long-term growth.

For example, IAG has reduced costs and strengthened its financial position. This may mean it can survive short-term challenges to benefit from a gradual return to pre-coronavirus air traffic levels.

Similarly, HSBC is shifting resources away from operations that are relatively sensitive to interest rate changes. It’s also cutting costs to improve its efficiency. As such, it could generate rising profitability after a tough economic period.

Dominant market positions among UK shares

Other UK shares such as Rightmove and Auto Trader have dominant market positions that could lead to impressive returns in a stock market rally. For example, Rightmove is the leading online property listings website. It’s also investing in innovative products and services that could strengthen its position.

Similarly, Auto Trader has a commanding presence in the online automotive market. And it could be catalysed by a likely improvement in consumer sentiment as the UK economy gradually delivers improving GDP growth after this year’s recession. With consumers increasingly becoming more comfortable shopping for a range of products online, Autotrader may continue to benefit from a digital evolution within the economy.

Dividend opportunities in the FTSE 100

With interest rates set to remain low for a prolonged period of time, UK shares with generous dividends such as Polymetal, BHP and Vodafone could lead the way in a stock market recovery. All three companies currently have yields currently in excess of 5%, which may make them appealing to investors who are seeking to make a passive income. They may also have the capacity to grow as their earnings may improve over the medium term.

With Vodafone appearing to have a sound strategy that’s prompting improving customer satisfaction levels, it may be able to strengthen its market position. Meanwhile, BHP’s diversity and Polymetal’s increasing efficiency could mean that they offer relatively impressive returns. Certainly as a stock market recovery takes hold in the coming years.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has recommended Auto Trader, HSBC Holdings, and Rightmove. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

Some pros and cons of buying dividend shares for passive income

Dividend shares can seem appealing, but they also carry risks. Christopher Ruane looks at what passive income potential -- and…

Read more »

Housing development near Dunstable, UK
Investing Articles

Down 73%, Vistry’s the worst-performing FTSE 250 share in my portfolio. Time to sell?

Mark Hartley outlines how UK housing market woes have driven down the price of one his core FTSE 250 holdings,…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Just how cheap could IAG shares get this summer?

If the world runs out of jet fuel this summer then IAG shares could take a beating, says Harvey Jones.…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Up 130% in 2026, can FTSE space stock Filtronic continue to soar?

Edward Sheldon thought that FTSE share Filtronic would do well in 2026. He wasn’t expecting it to shoot up 130%…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Are investors still using an outdated playbook to value Lloyds shares?

Andrew Mackie looks beyond the standard rate-sensitive narrative around Lloyds shares to question whether we're missing a more resilient earnings…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

Is £15 the next stop for the Rolls-Royce share price?

Where will the Rolls-Royce share price go from here? Is a £15 price target for the next 12 months totally…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

How much is £7,620 saved in a Cash ISA a decade ago worth today?

Cash ISA savers have received an average of 4% over the last decade, but Harvey Jones says the average Stocks…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

702 shares in this FTSE 100 stalwart earn a £100 a month second income

Unilever shares come with an unusually high dividend yield. Should investors looking for a second income grab the opportunity with…

Read more »