Stock market crash: A cheap UK share I’d buy for my ISA as e-commerce explodes

This white-hot growth share’s sunk in value in 2020. Here I explain why I’d buy the UK share in my Stocks and Shares ISA to get rich during the 2020s.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Can UK share prices continue their recent surge through the roof?

I’m not wise enough to forecast whether or not the FTSE 100 and FTSE 250 will extend their recent gains, or whether UK share prices will come crashing down again. The fluid coronavirus crisis means that making a solid prediction either way is nigh on impossible.

Buying wisely after the stock market crash

However, I am prepared to say that now is a great time to buy UK shares. The FTSE 100 for instance continues to trade at a 15% discount to levels recorded at the start of 2020. There are plenty of quality stocks inside and outside the London Stock Exchange’s blue-chip index that continue to trade more cheaply than they were before 1 January. Consequently a lot of companies are trading on ultra-low valuations.

Clearly the Covid-19 crisis has changed the earnings picture for a great many UK shares for the worse. A lot of stocks will suffer serious long-term impacts as a result of the consequent economic downturn. However, many companies still have very bright futures and strong balance sheets to ride out the crisis. This means that eagle-eyed investors can nip in and grab a bargain or two.

The UK national flag in front of Canary Wharf skyscrapers where professionals trade shares for a living.

A top UK share for growth investors

Boohoo Group (LSE: BOO), for instance, is a UK share that offers plenty for growth and value investors to savour. Rampant e-commerce growth means that City analysts reckon its annual earnings will soar 36% this financial period (ending February 2021). And this leaves the retailer trading on a bargain-basement forward price-to-earnings growth (PEG) ratio of 1.

The English Covid-19 lockdown might be about to expire. But it’s been reported that the government’s planning for restrictions of some kind to remain in place until next April. This would of course provide a serious medium-term boost to online-only operators like Boohoo. To illustrate the point, the Confederation of British Industry says that 55% of retailers saw the volume of goods shifted via the Internet rise in November amid new lockdown restrictions.

Buying the dip

Even in the absence of additional Covid-19 restrictions, though, I’m tipping Boohoo to deliver excellent long-term profits growth. And not just because the e-commerce segment is expected to keep expanding at a terrific pace during the 2020s.

Its eponymous clothing lines have splendid brand power, boosted by significant investment in marketing in recent years. The acquisitions of PrettyLittleThing and Nasty Gal in recent years has bolstered the UK share’s clout in this area, too.

Predictions that the leisurewear market will keep growing at a terrific rate bode extremely well for Boohoo, too. And like Primark and H&M, the retailer’s also in a strong position to ride roaring demand for low-cost fashion. Boohoo’s shares have fallen slightly in value during 2020. They are down 23% in just a couple of months too. I believe this provides an exceptional buying opportunity for savvy ISA investors.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Trader on video call from his home office
Investing Articles

Down 19%! Here’s why Barclays shares look a serious bargain to me right now

Barclays shares have slumped recently, but a big gap between price and fair value has opened, offering nimble long-term investors…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

Why Meta Platforms shares fell 12.5% in March

Historically, investors have done well by buying Meta Platforms shares when the price has fallen. But is the latest legal…

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

£20,000 invested in BAE Systems shares 4 years ago is now worth…

BAE Systems' shares have soared since 2022, yet rising NATO budgets are just starting to feed through, so the real…

Read more »

This way, That way, The other way - pointing in different directions
Investing For Beginners

Aviva shares fell 12% in March! Here’s my outlook from here

Jon Smith explains why Aviva shares underperformed last month, but paints an upbeat picture for the stock when looking further…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

A 6.3% forecast yield! 1 bargain-basement FTSE passive income gem to buy today?  

This FTSE 100 passive income star has delivered consistently high dividends, with analysts forecasting more to come, and it looks…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

£100 invested in a Stocks and Shares ISA today could be worth…

A Stocks and Shares ISA is a proven way of building wealth. But how much could a smaller stake of…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

April opportunities: 2 heavily-discounted stocks to consider buying

Are under-the-radar growth stocks the best place to look for potential stocks to buy as investors look for certainty in…

Read more »

Workers at Whiting refinery, US
Value Shares

Why the BP share price *finally* surged 24.5% in March

Long-term owners of BP stock have had a frustrating few years, but is the share price rising 24.5% in March…

Read more »