Stock market crash! Why I’d buy cheap UK shares when buying opportunities arise

After a Biden bounce and vaccine stock boost, is a stock market crash back on the horizon? If so, I’ll be looking to snap up great bargain shares.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Is another stock market crash on the horizon? As the pandemic shows no signs of receding, market pressure continues to build. In October, global equities suffered their worst period since March. But this need not be taken as a signal to sell. Far from it. A market crash presents a buying opportunity and a FTSE 100 ripe for the picking.

The FTSE 100 follows the S&P 500

I think it’s worth keeping an eye on the S&P 500 index in America. That’s because where it goes, the UK’s FTSE indices often follow. With the chaos of the US presidential election causing market volatility across the pond, this could potentially have a knock-on effect over here.

Now that Joe Biden has been named the next President, many believe he will raise taxes and increase corporate regulation. This could increase the likelihood of a market crash, but with so many factors at play, anything could happen. Much hinges on the next wave of government stimulus. There’s still over two months until they swear in the new President, so I expect market volatility to continue until then.

Profits bloom from market crash gloom

As far as the UK is concerned, Brexit is still looming. The pandemic is raging on and England has begun its second lockdown. None of this is good news for UK financial markets. Last week’s UK stimulus announcement was welcomed, and Pfizer‘s vaccine news gave markets a temporary boost, but until Covid-19 is eradicated, economic uncertainty remains. 

Bad news in the markets can mean a buying opportunity for savvy investors. I like to maintain a wish list of stocks to buy during a market crash. These are quality stocks that offer resilience and growth potential. They are often overpriced in a bull run, but a market crash re-rates them to an appealing price point.

While this may seem risky, it’s a common move among successful long-term stock pickers. Billionaires, such as Warren Buffett and his colleague Charlie Munger, both advocate value investing. This means picking up quality shares with a competitive edge, when the price is undervalued. A market crash provides this opportunity. Buy and hold is the name of the game. I think this means buying stocks with a view to holding them for a minimum of five years, preferably 10 years or even longer.

Timing the market

Getting in on a market low and snapping up the best buys is not as easy as it sounds. Unless you’re a day trader glued to a screen, timing a market crash can be difficult. Having the stock list ready is one thing. But cash in the bank, set to deploy, is not always possible. That’s why I think recurring investments are a great strategy for long-term investing. Investing on a monthly basis allows me to benefit from tumbling stock prices in the short term.

Hargreaves Lansdown offers low fees for recurring investments, meaning I can buy small amounts of stock regularly, benefiting from a margin of safety and improved capital appreciation potential in the long run.

Assuming an annual return of 8%, a £100 investment monthly could transform into £215,000 over 35 years. This shows the power of regular investing. Whispers of ISA millionaires may sound too good to be true, but for those who can afford to invest more or wait longer, it’s not an impossibility.

Kirsteen has no position in any of the shares mentioned. The Motley Fool UK has recommended Hargreaves Lansdown. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British pound data
Investing Articles

Starting with nothing? Here’s why now is the perfect time to start building a passive income

Many are worried that 2026 might be a bad time to start investing in stocks and shares. Our Foolish author…

Read more »

ISA coins
Investing Articles

Decided not to bother with a Stocks and Shares ISA? You might be missing these 3 things!

With a fresh annual allowance for contributing to a Stocks and Shares ISA upon us, what might people who don't…

Read more »

GSK scientist holding lab syringe
Investing Articles

Why is everyone buying GSK shares?

GSK shares have been outperforming the FTSE 100 in 2026. Paul Summers takes a closer look and asks whether this…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

£10,000 invested in easyJet shares at the start of 2026 is now worth…

Anyone buying easyJet shares will have endured a rough ride since January. Paul Summers wonders whether things could get even…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

5 years ago, £5,000 bought 2,645 Barclays shares. But how many would it buy now?

Despite delivering an impressive return since April 2021, Barclays' shares have lagged the FTSE 100's other banks. James Beard considers…

Read more »

Side of boat fuelled by gas to liquids, advertising Shell GTL Fuel
Investing Articles

5 years ago, £5,000 bought 354 Shell shares. But how many would it buy now?

When it comes to Shell’s numbers, most of them are impressive. And it’s no different when looking at the recent…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

I asked ChatGPT if I should buy Aviva, Diageo or BAE Systems stock and it said…

Aviva, Diageo and BAE Systems shares are popular FTSE 100 picks. But which of the three does ChatGPT like the…

Read more »

Tesla car at super charger station
Investing Articles

SpaceX’s IPO threatens to leave the Tesla share price on the forecourt

As Elon Musk starts fuelling the engines for a SpaceX IPO, could the Tesla share price get left in the…

Read more »