Stock market crash: I’d follow these 3 steps when buying cheap UK shares to make a million

Focusing on high-quality companies and taking a long-term view could help you to benefit from the recent market crash when buying UK shares.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Buying UK shares after the recent stock market crash is a tough task. A number of risks face investors that could derail the performance of the stock market in the short run.

However, by adopting a long-term view and focusing on high-quality companies, you could benefit from a likely recovery. Over time, this may help you to build a surprisingly large portfolio. And even help you make a million.

Managing expectations

While buying UK shares after a market crash can lead to high returns in the long run, investors should manage their expectations due to the risks that are present. In other words, things may get worse before they improve.

Investor sentiment could be negatively impacted in the coming months by risks, such as Brexit and the coronavirus pandemic. This may mean your portfolio experiences paper losses, which can cause a degree of worry and frustration for any investor.

However, over the long run, the stock market offers excellent recovery prospects. Indexes such as the FTSE 100 and FTSE 250 have strong track records of recoveries. And, history suggests that buying undervalued stocks after a market crash is a sound means of benefitting from the stock market’s long-term growth potential.

Therefore, while expectations of a quick return to growth may be overly-optimistic, investors who buy cheap UK shares on a long-term view could build a surprisingly large portfolio in the coming years.

Financial strength

The potential for a second market crash and a weak economic outlook means buying UK shares with solid finances is more important than ever. Only the strongest businesses in a sector may survive the short run. They may also be able to extend their position to increase market share to maximise profitability as a recovery takes hold.

Through analysing company accounts, it’s possible to build a picture of the financial strength of a business. For example, a company with low debt, access to large amounts of liquidity, and resilient cash flow, may fare better and be viewed as more attractive by investors than a highly-indebted business with a weak cash flow.

Ignoring market noise after a market crash

Following a market crash, investor opinion is usually split on what will happen next. Some investors take a bullish stance, while others take a bearish one. The fact is, accurately predicting how UK shares will perform in the coming weeks and months is exceptionally difficult. If not impossible.

Therefore, it may be a good idea to ignore market ‘noise’ about how the stock market will fare in the coming months. Instead, buy high-quality businesses for the long term when they trade at low prices.

This plan could improve your portfolio’s performance in the coming years and boost your chances of making a million. 

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Aston Martin DBX - rear pic of trunk
Investing Articles

There are hundreds of shares I’d rather buy than Aston Martin. Here’s why!

Aston Martin shares sell for pennies yet some of its cars can cost millions. So why doesn't this writer see…

Read more »

Young Caucasian man making doubtful face at camera
Investing Articles

3 risks to Greggs shares that could hamper a recovery

Greggs shares have a good dividend, but the price has performed weakly. Is our writer missing something by holding onto…

Read more »

ISA coins
Investing Articles

1 mighty FTSE dividend stock I’m considering for my ISA

A new ISA allowance has Paul Summers searching for strong and stable dividend stocks to add to his portfolio.

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Are Rolls-Royce shares’ best days behind them?

Rolls-Royce shares have had a stellar few years. So far in 2026, though, they slightly lag the FTSE 100 blue-chip…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

Buying £20k of Lloyds shares could give me an £851 income this year!

Lloyds has been one of the FTSE 100's hottest dividend growth shares in recent years. But do current risks make…

Read more »

Picturesque Cotswold village of Castle Combe, England
Investing Articles

ISA or SIPP? Some key differences to know

Ever wondered what some of the differences are between investing for retirement in a SIPP and in an ISA? Here…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

2 world-class S&P 500 stocks down 11% and 32% to consider buying

Searching for stocks to buy for an ISA in April? Our writher thinks these excellent growth shares are worth a…

Read more »

View over Old Man Of Storr, Isle Of Skye, Scotland
Investing Articles

How much do you need in a Stocks and Shares ISA to aim for an annual income of £39,477?

Harvey Jones shows how ordinary investors can use their Stocks and Shares ISA allowance to build a generous passive income…

Read more »