Stock market crash: I’d follow these three investing principles to make money

Stock market crashes are inevitable. Follow these three investing principles to help manage your risk and make money, says this Fool.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Will the 2020 stock market crash be followed by another? Many pundits are predicting it will. This should be unsurprising to a serious investor as a large market sell-off is always a possibility.

1. Be ready to buy

Ideally, every investor buys shares low and sells high. However, realistically, you can’t tell in advance on which days you should buy cheaply or sell on a peak. Even top equity analysts can’t predict the future, no matter what the hype says.

Consequently, keeping some money to one side for the inevitable market crash, or single share sale, could be a wise move. You may not buy at the bottom of a trough or at the top of a peak, but you can look to purchase a good company at a great price that will help to optimise your future returns.  

2. Diversification

It’s said that the really big money is made from concentrating your stock-picking efforts into a single industry or company. Think Bill Gates of Microsoft or Sir James Dyson of Dyson.

However, you only need to look at the movements on the Sunday Times Rich List to conclude that this doesn’t always work. People change places all the time! If you keep all your investments in one place, you may gain initially, but it won’t protect you from the creative destruction that can happen across the stock market. As one industry gains momentum, another may flounder.

It’s wise to diversify your portfolio across industries. That way, the shareholder returns of one investment may offset the loss on another. And as investor Seth Klarman says: “The avoidance of loss is the surest way to ensure a profitable outcome.” This is because the effects of compounding even moderate returns over the long term are substantial.

3. A ‘foreign policy’ to avoid a market crash

Investing in foreign stocks is certainly not mandatory for a well-diversified portfolio. However, I would say it’s advisable.

If you’re living and working in the UK, and you’re paid in sterling, you’re effectively betting on the UK economy. But it’s not always wise to keep all your money at home. Nobody knows what the future holds anywhere in the world. Putting some money into foreign stocks, such as into the US stock market, may help to insure you against the risk of putting all your money into one single economy.

Stock market crashes and share price volatility are par for the course when investing. To make money as a successful investor, you manage the risk by buying good companies at great prices within a diversified portfolio.

Rachael FitzGerald-Finch has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much would someone need in an ISA to target a £1,000 monthly passive income?

Dr James Fox explains how a novice investor could leverage an empty ISA to target a passive income in excess…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
US Stock

Down 10% this year, this S&P 500 banking giant looks super-cheap

Jon Smith flags a S&P 500 stock that’s had a rough few months but could start to rally if his…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Dividend Shares

4 FTSE 250 shares that could generate a 4-figure monthly second income

Jon Smith points out income shares with yields in excess of 7% that he believes could slot in well to…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

As Diageo shares sink, this ‘opposite’ stock in the FTSE 250 is soaring 

Diageo shares are falling due to lower demand for alcohol. But this backdrop is boosting other stocks such as this…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

Is BAE Systems the FTSE 100’s newest AI stock?

Defence stock BAE Systems has proved a good buy for investors of late, but could it get a further boost…

Read more »

Female Tesco employee holding produce crate
Investing Articles

Under £5 now! Here’s why I think Tesco’s share price should be trading closer to £7

Tesco’s share price looks too cheap to me for a business growing profits, boosting cash flow and undertaking buybacks at…

Read more »

A row of satellite radars at night
Investing Articles

Could the SpaceX IPO make Barclays shares this year’s top FTSE 100 idea?

Barclays is the exclusive regional lead for the UK in the upcoming SpaceX IPO, but its shares still trade at…

Read more »

A young Asian woman holding up her index finger
Investing Articles

This FTSE 100 dividend hero once again tops AJ Bell’s most-bought list

After more than four decades of rewarding shareholders, Legal & General remains one of the most bought FTSE 100 stocks…

Read more »