FTSE 100 crash: 3 reasons why I’d buy cheap shares in an ISA today

The FTSE 100 (INDEXFTSE:UKX) offers strong long-term growth potential in my opinion – especially relative to other major asset classes.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 crash has caused a wide range of stocks to trade on low valuations. As such, now could be the right time to capitalise on wide margins of safety on offer across the index. Such a strategy has produced excellent returns for many investors in the past.

With many other major asset classes offering low returns, and Stocks and Shares ISA being a tax-efficient means of capitalising on their prospects, now could be the right time to buy a diverse range of FTSE 100 shares for the long run.

Low valuations across the FTSE 100

Buying shares when they are priced at low levels is a common strategy among investors. However, for shares to be priced at attractive levels, there must usually be some form of negative news that weighs on investor sentiment. This can mean there is a risk of paper losses over the short run.

Clearly, at the present time, coronavirus is the risk that is causing stock prices to be relatively low. And there is no guarantee that the FTSE 100 will recover from its current price level. But its track record suggests that there is a high chance of it doing so over the long run. As such, buying cheap shares now could enable you to capitalise on their recovery potential over the coming years.

In some cases, high-quality FTSE 100 shares are trading at prices that have not been seen since the global financial crisis. They may not remain at such levels indefinitely, which could make now the right time to buy them ahead of a potential rebound.

Relative potential

The FTSE 100 may face an uncertain near-term outlook, but its long-term prospects appear to be more attractive than those of other mainstream assets. For example, low interest rates look set to remain in place over the medium term as policymakers seek to support the economy. This could mean that the returns on cash and bonds lag inflation, leaving many investors with a loss of spending power.

Likewise, assets such as buy-to-let property could struggle to outperform the FTSE 100. They lack tax efficiency due to recent tax changes, while high house prices could be viewed as unappealing at a time when many people may be experiencing a lack of job security. This may lead to lower demand for property, which could cause a lack of capital growth for the asset class relative to stocks.

Tax efficiency

Opening a Stocks and Shares ISA is a simple and cost-effective means of investing in a tax-efficient manner. No capital gains tax or dividend tax is paid on amounts invested through an ISA, which makes it a relatively attractive means of capitalising on the FTSE 100’s low valuation.

As such, the net returns on FTSE 100 shares could prove to be highly attractive over the coming years. Now could be the right time to buy a diverse range of them to improve your financial future.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Smartly dressed middle-aged black gentleman working at his desk
Investing Articles

The smartest way to put £500 in dividend stocks right now

For many years, the UK stock market has been a treasure trove of dividend stocks paying high yields. But will…

Read more »

Investing Articles

How I’d allocate my £20k allowance in a Stocks and Shares ISA

Mark David Hartley considers the benefits of investing in a diversified mix of growth and value shares using a Stocks…

Read more »

Young woman wearing a headscarf on virtual call using headphones
Investing For Beginners

With £0 in May, here’s how I’d build a £10k passive income pot

Jon Smith runs over how he could go from a standing start to having a passive income pot built from…

Read more »

Young Caucasian woman with pink her studying from her laptop screen
Investing Articles

Near 513p, is the BP share price presenting investors with a buying opportunity?

With the BP share price down, is now a good opportunity to load up on the oil and gas giant’s…

Read more »

Investing For Beginners

Here’s where I see the BT share price ending 2024

Jon Smith explains why he believes the BT share price will fall below 100p by the end of the year,…

Read more »

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

A mixed Q1, but I’m now ready to buy InterContinental Hotels Group (IHG) shares

InterContinental Hotels Group shares are down today after the FTSE 100 firm reported Q1 earnings. This looks like the dip…

Read more »

Close up view of Electric Car charging and field background
Investing Articles

Why fine margins matter for the Tesla stock price

In my opinion, a fundamental problem needs to be addressed before the price of Tesla stock recaptures former glories. But…

Read more »

Investing Articles

3 charts that suggest now could be the time to consider FTSE housebuilders!

Our writer’s been looking at recent data that suggests shares in the FTSE’s housebuilders could soon be on their way…

Read more »