FTSE 100 crash: 3 reasons why I’d buy cheap shares in an ISA today

The FTSE 100 (INDEXFTSE:UKX) offers strong long-term growth potential in my opinion – especially relative to other major asset classes.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 crash has caused a wide range of stocks to trade on low valuations. As such, now could be the right time to capitalise on wide margins of safety on offer across the index. Such a strategy has produced excellent returns for many investors in the past.

With many other major asset classes offering low returns, and Stocks and Shares ISA being a tax-efficient means of capitalising on their prospects, now could be the right time to buy a diverse range of FTSE 100 shares for the long run.

Low valuations across the FTSE 100

Buying shares when they are priced at low levels is a common strategy among investors. However, for shares to be priced at attractive levels, there must usually be some form of negative news that weighs on investor sentiment. This can mean there is a risk of paper losses over the short run.

Clearly, at the present time, coronavirus is the risk that is causing stock prices to be relatively low. And there is no guarantee that the FTSE 100 will recover from its current price level. But its track record suggests that there is a high chance of it doing so over the long run. As such, buying cheap shares now could enable you to capitalise on their recovery potential over the coming years.

In some cases, high-quality FTSE 100 shares are trading at prices that have not been seen since the global financial crisis. They may not remain at such levels indefinitely, which could make now the right time to buy them ahead of a potential rebound.

Relative potential

The FTSE 100 may face an uncertain near-term outlook, but its long-term prospects appear to be more attractive than those of other mainstream assets. For example, low interest rates look set to remain in place over the medium term as policymakers seek to support the economy. This could mean that the returns on cash and bonds lag inflation, leaving many investors with a loss of spending power.

Likewise, assets such as buy-to-let property could struggle to outperform the FTSE 100. They lack tax efficiency due to recent tax changes, while high house prices could be viewed as unappealing at a time when many people may be experiencing a lack of job security. This may lead to lower demand for property, which could cause a lack of capital growth for the asset class relative to stocks.

Tax efficiency

Opening a Stocks and Shares ISA is a simple and cost-effective means of investing in a tax-efficient manner. No capital gains tax or dividend tax is paid on amounts invested through an ISA, which makes it a relatively attractive means of capitalising on the FTSE 100’s low valuation.

As such, the net returns on FTSE 100 shares could prove to be highly attractive over the coming years. Now could be the right time to buy a diverse range of them to improve your financial future.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

ISA coins
Investing Articles

Want to know what UK investors have been buying in their ISAs?

Looking for stock, trust, and fund ideas this April? Royston Wild discusses what Brits have been stuffing in their Stocks…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

Why aren’t people buying Greggs shares by the bucketload?

Greggs' shares remain in the doldrums. But should Foolish investors consider pouncing while others won't? Paul Summers takes a fresh…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

£10,000 invested in easyJet shares 2 days ago is now worth…

easyJet shares just experienced a sharp move higher. So anyone who invested in the budget airline operator two days ago…

Read more »

Wall Street sign in New York City
Investing Articles

I’m getting ready for a dramatic stock market crash

Our writer sees plenty of reasons that could mean a lot of stock market volatility is on the way. But…

Read more »

Young Asian woman with head in hands at her desk
Investing Articles

£5,000 invested in BP shares 2 days ago is now worth…

BP shares were in a very strong upward trend. However, in the last few days they have pulled back amid…

Read more »

A young black man makes the symbol of a peace sign with two fingers
Investing Articles

2 top FTSE 250 investment trusts to consider in April

The FTSE 250 is brimming with high-quality investment trusts. Our writer highlights two very different options, including a mid-cap newcomer.

Read more »

Edinburgh Cityscape with fireworks over The Castle and Balmoral Clock Tower
Investing Articles

After making a fortune on Tesla, this FTSE 250 trust has piled into a little-known S&P 500 stock

Baillie Gifford made huge profits from S&P 500 growth stocks like Nvidia. Lately, it's been snapping up a lesser-known tech…

Read more »

ISA coins
Investing Articles

How much do you need in a Stocks and Shares ISA to target a £1,200 a year passive income?

A FTSE 100 index fund comes with a 3% dividend yield. But can income investors find better opportunities for their…

Read more »