Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Is FTSE 100 stock Sainsbury’s a steal at this price?

Shares in this FTSE 100 (INDEXFTSE:UKX) supermarket giant are down despite greater demand for groceries. Should value investors pile in?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The UK’s spending habits have changed dramatically over the last month, or so.  Food has suddenly become the biggest expense for many of us. This should be great news for supermarkets such as FTSE 100 member J Sainsbury (LSE: SBRY), right?

But today’s full-year results haven’t gone down particularly well with the market. This isn’t to say trading last year was bad.

Group sales were pretty much flat at just under £32.4bn. The company also highlighted it had outperformed competitors on the grocery front. Underlying pre-tax profit fell 2% to £586m. That was mostly due to a tricky first half hit by increased costs and poor weather.  

But let’s not kid ourselves — investment is a forward-looking game. Holders are justifiably more interested in what’s been going on since the coronavirus sent the world into an economic tailspin. On this front, it’s a real mixed bag.

Strong demand but…

As might be expected, Sainsbury said it had seen strong demand for food as the lockdown came into force and many people began stockpiling. Online retailer Argos — owned by the FTSE 100 constituent — also saw higher sales in early March as people were forced to adapt to working from home. 

Somewhat predictably, however, the UK’s second-biggest supermarket said demand had normalised over recent weeks. This was partly the result of people adapting to a new normal. It’s also because, as far as Argos is concerned, it couldn’t deliver and install certain items in customer’s homes.

In addition to this, the company also saw “materially reduced” sales in product like clothing and fuel. This makes perfect sense given that the only journeys many of us are making are around our homes… in our pyjamas.

This trade-off in sales was predictable. As such, it looks like it was the company’s outlook on business that has mostly ruffled investors’ feathers today.

…an uncertain outlook

Like most businesses, Sainsbury believes it’s “impossible” to know the full financial impact of Covid-19 right now. Nevertheless, outgoing CEO Mike Coupe said the company was working on the presumption that business will remain “disrupted” until mid-September. This is even if lockdowns have been eased by the end of June.

Should all this come to pass, Sainsbury estimates underlying pre-tax profit for this year would be “broadly unchanged.” While grocery sales might be good, the cost of protecting its staff and customers, employing thousands of temporary workers to meet demand, and weaker sales elsewhere, will bring things down.

Of course, the situation could be worse if the UK lockdown were to be lifted and then reimposed.

Better FTSE 100 opportunities

As things stand, I just can’t get excited about investing in the company. Even once the coronavirus storm passes, I suspect incoming CEO Simon Roberts faces an uphill task. After all, the prospect of a deep recession will likely have a huge effect on consumer demand, even for ‘essentials’. 

Combine this with the hyper-competitive nature of its sector, and the fact dividends have been put on hold until later this year, the bull case for Sainsbury begins to look less compelling.

So, while a forecast price-to-earnings ratio of 10 may look initially tempting, I think investors should look elsewhere in the FTSE 100 if they really want to see their money grow. A steal, it’s not.

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

3 Warren Buffett investing ideas I plan to use in 2026

After decades in the top job at Berkshire Hathaway, Warren Buffett is preparing to step aside. But this writer will…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

Looking to earn a second income next year (and every year)? Here’s one approach.

Christopher Ruane explains how some prudent investment decisions now could potentially help set someone up with a second income in…

Read more »

Senior woman potting plant in garden at home
Investing Articles

Could a 10%+ yielding dividend share like this make sense for a retirement portfolio?

With a double-digit percentage yield, could this FTSE 250 share be worth considering for a retirement portfolio? Our writer weighs…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Forget Rigetti and IonQ: here’s a quantum computing growth stock that actually looks cheap

Edward Sheldon has found a growth stock in the quantum computing space with lots of potential and a really attractive…

Read more »

UK money in a Jar on a background
Investing Articles

Here’s a £3 a day passive income plan for 2026!

Looking for a simple and cheap plan to try and earn passive income in 2026 and beyond? Christopher Ruane shares…

Read more »

Blue NIO sports car in Oslo showroom
Investing Articles

NIO stock’s down 35% since October. Time to buy?

NIO stock has had a roller coaster year so far! Christopher Ruane looks at some of the highs and lows…

Read more »

Investing Articles

By December 2026, £1,000 invested in BAE Systems shares could be worth…

Where will BAE Systems shares be in a year's time? Here is our Foolish author's review of the latest analyst…

Read more »

Mature people enjoying time together during road trip
Investing Articles

Keen for early retirement with a second income from dividends? Here’s how much you might need to invest

Ditching the office job early is a dream of many, but without a second income, is it possible? Here’s how…

Read more »