Is FTSE 100 stock Sainsbury’s a steal at this price?

Shares in this FTSE 100 (INDEXFTSE:UKX) supermarket giant are down despite greater demand for groceries. Should value investors pile in?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The UK’s spending habits have changed dramatically over the last month, or so.  Food has suddenly become the biggest expense for many of us. This should be great news for supermarkets such as FTSE 100 member J Sainsbury (LSE: SBRY), right?

But today’s full-year results haven’t gone down particularly well with the market. This isn’t to say trading last year was bad.

Group sales were pretty much flat at just under £32.4bn. The company also highlighted it had outperformed competitors on the grocery front. Underlying pre-tax profit fell 2% to £586m. That was mostly due to a tricky first half hit by increased costs and poor weather.  

But let’s not kid ourselves — investment is a forward-looking game. Holders are justifiably more interested in what’s been going on since the coronavirus sent the world into an economic tailspin. On this front, it’s a real mixed bag.

Strong demand but…

As might be expected, Sainsbury said it had seen strong demand for food as the lockdown came into force and many people began stockpiling. Online retailer Argos — owned by the FTSE 100 constituent — also saw higher sales in early March as people were forced to adapt to working from home. 

Somewhat predictably, however, the UK’s second-biggest supermarket said demand had normalised over recent weeks. This was partly the result of people adapting to a new normal. It’s also because, as far as Argos is concerned, it couldn’t deliver and install certain items in customer’s homes.

In addition to this, the company also saw “materially reduced” sales in product like clothing and fuel. This makes perfect sense given that the only journeys many of us are making are around our homes… in our pyjamas.

This trade-off in sales was predictable. As such, it looks like it was the company’s outlook on business that has mostly ruffled investors’ feathers today.

…an uncertain outlook

Like most businesses, Sainsbury believes it’s “impossible” to know the full financial impact of Covid-19 right now. Nevertheless, outgoing CEO Mike Coupe said the company was working on the presumption that business will remain “disrupted” until mid-September. This is even if lockdowns have been eased by the end of June.

Should all this come to pass, Sainsbury estimates underlying pre-tax profit for this year would be “broadly unchanged.” While grocery sales might be good, the cost of protecting its staff and customers, employing thousands of temporary workers to meet demand, and weaker sales elsewhere, will bring things down.

Of course, the situation could be worse if the UK lockdown were to be lifted and then reimposed.

Better FTSE 100 opportunities

As things stand, I just can’t get excited about investing in the company. Even once the coronavirus storm passes, I suspect incoming CEO Simon Roberts faces an uphill task. After all, the prospect of a deep recession will likely have a huge effect on consumer demand, even for ‘essentials’. 

Combine this with the hyper-competitive nature of its sector, and the fact dividends have been put on hold until later this year, the bull case for Sainsbury begins to look less compelling.

So, while a forecast price-to-earnings ratio of 10 may look initially tempting, I think investors should look elsewhere in the FTSE 100 if they really want to see their money grow. A steal, it’s not.

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Stack of one pound coins falling over
Investing Articles

Want to turn your ISA into a passive income machine? These 3 steps help

Christopher Ruane looks at a trio of factors he reckons could help an investor as they aim to earn passive…

Read more »

Investing For Beginners

2 FTSE shares that have been oversold in this stock market correction

Jon Smith reviews the recent market slump and points out a couple of FTSE shares he believes have been oversold…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

As the stock market moves down, I’m taking the Warren Buffett approach!

Rather than getting nervous as markets move around, our writer is looking to the career of Warren Buffett to see…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

Here’s how a stock market crash could be brilliant news for your retirement!

This writer isn't peering into a crystal ball trying to time the next stock market crash. Instead, he's making an…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Down 93%, should I load up on this penny stock while it’s under 1p?

The small-cap company behind this penny stock is eyeing up a substantial global market opportunity. So why did it crash…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Is Fundsmith Equity still worth holding in a Stocks and Shares ISA or SIPP in 2026?

The performance of the Fundsmith Equity fund has been shocking over the last two years. Is it still smart to…

Read more »

Young female hand showing five fingers.
Investing Articles

5 smart moves to make before the 2025/2026 ISA deadline

Taking advantage of the annual allowance isn’t the only smart move to make before the upcoming ISA deadline, says Edward…

Read more »

Businesswoman calculating finances in an office
Investing Articles

Here’s the dividend forecast for Lloyds shares through to 2028

Can dividend forecasts tell investors much about the outlook for banking shares? Stephen Wright sets out what investors really need…

Read more »