FTSE Investors! Why I’d do what Warren Buffett does when markets crash

Stock markets have crashed! How would Warren Buffett react?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In recent days we’ve witnessed broader markets both in the UK and globally crash. However, instead of panicking, now would be a good time to take a deep breath and assess the situation. In these uncertain times, it may help to see how professionals, such as legendary investor Warren Buffett, approach a brutal market sell-off.

Buffett’s track record

In February, Buffett released his annual letter to shareholders of Berkshire Hathaway, his firm that has the most expensive share price of any company in history. In 1964, each Class A share was just shy of $20. Today it’s upwards of $272,000 (no, that’s not a misprint).  

Put another way, Buffett has been making on average 20% a year. No wonder he’s regarded as one of the best investors in history. 

Therefore I believe most of us can benefit from his wisdom and decades of experience in the markets. And many regard his shareholder letter as one of most important documents published each year for investors.

Buffett firmly believes that stocks outperform all other asset classes over the long term. However, he’s not one to buy shares in a company at any price. Indeed, the Oracle of Omaha is regarded as the king of value investing.

Although Buffett is bullish on stocks long term, he said “that rosy prediction comes with a warning: Anything can happen to stock prices tomorrow”.

He regards the stock market as unpredictable. Large price swings are quite normal. And within days of this warning, markets globally did indeed crash. On 12 March, the FTSE 100 index plunged 11%.

Buffett does not worry

However Buffett doesn’t think there’s any need for worry for the individual who doesn’t use borrowed money and who can control his or her emotions. To him, if you’re not thinking of owning the stock you’ve just bought for at least a decade, don’t even think of owning it for a day. 

Therefore, falling prices don’t make him nervous because he has seen equity markets recover time after time. Instead he patiently waits.

One of my favourite Warren Buffett quotes is “opportunities come infrequently. When it rains gold, put out the bucket, not the thimble“. In other words, he’d recommend buying stocks as prices decline.

According to Berkshire Hathaway’s most recent quarterly filing, the groups holds a record $128bn in cash and US Treasury bills. Thus management has been in a liquid position to buy shares that offer value. I’d imagine he’s now getting his shopping list out.

Similarly, retail investors would benefit from having some cash saved to buy quality stocks, especially when prices take a hit.

Preferred industries

Buffett’s preferred investments are

  • Big or even mega-cap stocks
  • Financials, including banks and insurance companies, followed by large consumer brands
  • Stocks that pay dividends

Although his main holdings are US-based stocks, the FTSE 100 offers plenty of choices in which he’d have possibly considered investing had he been UK-focused. And if I were to take Buffett’s approach, I’d be now willing to invest in many of these solid companies, especially as their valuations have fallen. Here’s a shortlist for you to do further due diligence:

  • Aviva – dividend yield 11.2%
  • BP – dividend yield 11.9%
  • GlaxoSmithKline – dividend yield 5.7%
  • HSBC Holdings – dividend yield 9.1%
  • Legal & General Group – dividend yield 5.8%
  • National Grid – dividend yield 5.7%
  • Persimmon – dividend yield 10.9%
  • Standard Life Aberdeen – dividend yield 10.5%

tezcang has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended GlaxoSmithKline. The Motley Fool UK has recommended HSBC Holdings. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian man making doubtful face at camera
Dividend Shares

Will the Diageo share price crash again in 2026?

The Diageo share price has crashed 35.6% over one year, making it one of the FTSE 100's worst performers in…

Read more »

Investing Articles

Is Alphabet still one of the best shares to buy heading into 2026?

The best time to buy shares is when other investors are seeing risks. Is that the case with Google’s parent…

Read more »

Investing Articles

Could the Barclays share price be the FTSE 100’s big winner in 2026?

With OpenAI and SpaceX considering listing on the stock market, could investment banking revenues push the Barclays share price higher…

Read more »

Investing Articles

Will the Nvidia share price crash in 2026? Here are the risks investors can’t ignore

Is Nvidia’s share price in danger in 2026? Stephen Wright outlines the risks – and why some might not be…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Growth Shares

I asked ChatGPT how much £10,000 invested in Lloyds shares 5 years ago is worth today? But it wasn’t very helpful…

Although often impressive, artificial intelligence has its flaws. James Beard found this out when he used it to try and…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Did ChatGPT give me the best FTSE stocks to buy 1 year ago?

ChatGPT can do lots of great stuff, but is it actually any good at identifying winning stocks from the FTSE…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Who will be next year’s FTSE 100 Christmas cracker?

As we approach Christmas 2025, our writer identifies the FTSE 100’s star performer this year. But who will be number…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

I asked ChatGPT for an 8%-yielding passive income portfolio of dividend shares and it said…

Mark Hartley tested artificial intelligence to see if it understood how to build an income portfolio from dividend shares. He…

Read more »