2 dirt-cheap FTSE 100 dividend stocks I’d buy and hold in this stock market crash

These two FTSE 100 (INDEXFTSE:UKX) dividend stocks could offer long-term appeal in my view.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100’s ongoing crash could present buying opportunities for long-term income investors.

Yes, there may be further capital losses ahead in the short run. The ultimate impact of coronavirus on the world economy’s performance is a ‘known unknown’.

However, a number of FTSE 100 shares appear to offer wide margins of safety and high income prospects. Here are two such companies that could be worth buying today and holding over the long term.

Barratt

The outlook for housebuilders such as Barratt (LSE: BDEV) continues to be relatively upbeat. This week’s reduction in interest rates could help to improve housing affordability, and may support demand for new homes. In addition, government support for the sector looks set to continue. This could lead to further improvements in profitability across the industry.

Barratt’s recent update highlighted that demand for new homes continues to be resilient. This is despite risks such as Brexit being present over the past few years. Investor sentiment has been relatively weak for some time. This has led to the stock now having a price-to-earnings (P/E) ratio of just 7.9. Its dividend yield stands at over 8% and it is due to be covered 1.6 times by net profit this year.

Although Barratt may experience further share price falls in the short run, over the long run it seems to have investment appeal. It has high total return potential, enjoys strong demand for new homes, and has a solid market position. This all means its risk/reward ratio appears to be very attractive. So now could be the right time to buy a slice of the business to generate an impressive income return over the coming years.

British American Tobacco

Another FTSE 100 share that has been unpopular among investors over the past few years is British American Tobacco (LSE: BATS). Regulatory changes in the US have contributed to a more challenging outlook for e-cigarette sales. And investors continue to be concerned about reduced-risk products cannibalising tobacco sales.

British American Tobacco now trades on a P/E ratio of just 8.1. It also seems to lack the defensive characteristics that previously made it a popular stock during periods of economic uncertainty.

In the long run, the company’s focus on reducing debt and investing in its next-generation products could boost its financial performance. Furthermore, its dividend yield stands at 8% and is covered 1.5 times by net profit. This suggests that it is affordable, and could even grow at a brisk pace given the prospects for its tobacco segment in the near term.

As such, the stock appears to have a mix of income and value appeal for long-term investors. Although a quick turnaround in its fortunes seems unlikely, its strategy and wide margin of safety suggest that it may offer an attractive risk/reward ratio after its recent woes.

Peter Stephens owns shares of Barratt Developments and British American Tobacco. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British pound data
Investing Articles

Starting with nothing? Here’s why now is the perfect time to start building a passive income

Many are worried that 2026 might be a bad time to start investing in stocks and shares. Our Foolish author…

Read more »

ISA coins
Investing Articles

Decided not to bother with a Stocks and Shares ISA? You might be missing these 3 things!

With a fresh annual allowance for contributing to a Stocks and Shares ISA upon us, what might people who don't…

Read more »

GSK scientist holding lab syringe
Investing Articles

Why is everyone buying GSK shares?

GSK shares have been outperforming the FTSE 100 in 2026. Paul Summers takes a closer look and asks whether this…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

£10,000 invested in easyJet shares at the start of 2026 is now worth…

Anyone buying easyJet shares will have endured a rough ride since January. Paul Summers wonders whether things could get even…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

5 years ago, £5,000 bought 2,645 Barclays shares. But how many would it buy now?

Despite delivering an impressive return since April 2021, Barclays' shares have lagged the FTSE 100's other banks. James Beard considers…

Read more »

Side of boat fuelled by gas to liquids, advertising Shell GTL Fuel
Investing Articles

5 years ago, £5,000 bought 354 Shell shares. But how many would it buy now?

When it comes to Shell’s numbers, most of them are impressive. And it’s no different when looking at the recent…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

I asked ChatGPT if I should buy Aviva, Diageo or BAE Systems stock and it said…

Aviva, Diageo and BAE Systems shares are popular FTSE 100 picks. But which of the three does ChatGPT like the…

Read more »

Tesla car at super charger station
Investing Articles

SpaceX’s IPO threatens to leave the Tesla share price on the forecourt

As Elon Musk starts fuelling the engines for a SpaceX IPO, could the Tesla share price get left in the…

Read more »