Why I think this FTSE 100 champion presents an opportunity

Jabran Khan explores the current opportunity of this FTSE 100 giant.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Any downturn in the market, such as the one we are experiencing now, throws up some interesting opportunities.

The opportunity that caught my eye in this particular downturn is  a 7% yielding FTSE 100 stalwart that could be a good long-term growth pick. It released its full-year results ending December 2019 just yesterday.

British American Tobacco (LSE:BATS) is the second-largest cigarette maker in the world. Home of brands such as Benson & Hedges, Dunhill, Lucky Strike, Pall Mall, and Rothmans, the London-headquartered manufacturer is a major player in its industry.

Smoking rates are declining across the world and governments are making business more challenging for the tobacco industry with increasing regulation. In response, players such as British American and rival Imperial Brands are diversifying. 

British American possesses market-leading positions in approximately 50 countries, as well as operations in approximately 180 countries. It is also trying to conquer the new vaping market, which has been slightly affected by a health scare in the US.

Recent results and strategy

British American revealed yesterday that its revenue rose nearly 6% to £25.8bn last year. Profit rose almost 8% to £11.1m. Strong cash flow also saw debt reduced by 4%. 

This is always a positive sign in my eyes. A company’s debt can be off-putting to an investor, but the ability to build a strong cash flow and pay off debt shows good performance and decision-making. There has always been scrutiny towards British American’s debt levels in the past, however these recent results should keep detractors at bay. 

The firm also announced that a growth strategy is reaping rewards as revenue from “new categories” such as vaping and e-cigarettes increased over 35% compared to last year. Further to this, management maintains confidence in this strategy to continue growing, with an ambitious forecast of £5bn in revenues from before the end of the decade. 

Over the last few years British American has continued to perform valiantly, enjoying consistent success, which is why I have no doubt it could be a good long-term growth pick.

Share prices over the last 12 months have seen an increase of almost 15%. Its dividend per share has been increasing every year over the past five years. Its price-to-earnings ratio, which currently stands at just under 10, could be interpreted as a business currently being undervalued. On the other hand, this current level does represent a certain amount of safety.

What I would do now

On the back of results and general performance over the previous few years, I think British American Tobacco presents opportunity to pick up shares cheaply, compared to previous trading prices. 

The potential it is showing for me is unrivalled in its industry. Some of the key factors as I have discussed are the strong cash generation, growth strategy, and emerging new products, as well as ability to pay off debt.

I believe this stock could be an income champion and a worthy addition to a portfolio.  

Jabran Khan owns no shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businesswoman calculating finances in an office
Investing Articles

Legal & General’s share price just fell 6%, pushing the dividend yield to 9%. Time to consider buying?

Legal & General's share price is now about 14% below its 2026 high. As a result, the dividend yield on…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Which are the best stocks to buy ahead of a potential market crash?

Should investors follow Warren Buffett and stop buying stocks to build cash reserves? Or are there better ways to prepare…

Read more »

British pound data
Investing Articles

This critical stock market indicator’s flashing red! Should investors be worried?

As a key sign of market overvaluation starts declining, our writer weighs up the likelihood of a stock market crash…

Read more »

Passive income text with pin graph chart on business table
Dividend Shares

1 FTSE 100 share for potent passive income!

I love earning passive income -- money made outside of work. Right now, I'm working on claiming a bigger share…

Read more »

A graph made of neon tubes in a room
Investing Articles

3 dividend shares tipped to increase payouts by 40% (or more) by 2028

Mark Hartley examines the forecasts of three dividend shares expected to make huge jumps in the coming three years. But…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

A stock market crash could be a massive passive income opportunity

Passive income investors might be drawn towards the huge dividend yields on offer in a stock market crash. But is…

Read more »

Transparent umbrella under heavy rain against water drops splash background.
Investing Articles

Legal & General yields 8.9% — but how secure is the dividend?

Legal & General has increased its dividend per share again and launched a massive share buyback. The City seems lukewarm…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Up 345% with a P/E of just 13.8! I’m betting my favourite FTSE 250 stock keeps smashing it

Harvey Jones celebrates a brilliant recovery play as this beaten-down stock comes roaring back into the FTSE 250. Can its…

Read more »