3 naughty-but-nice shares I want under my Christmas tree for 2020!

These 3 stocks are all I want for Christmas, and I’ve been making my list and checking it twice!

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Christmas and New Year holidays are a time of parties for many, with over-indulgence being key to proceedings – and long may it continue!

People rarely forego their tipples, smokes, or a flutter on the bingo, even during the rest of the year, which is why ‘sin’ stocks can be attractive because of their often defensive and cash-generating credentials.

Here are three naughty-but-nice shares I want under my Christmas tree this year to hold for 2020 and beyond.

Alcohol

Premium alcoholic drinks producer Diageo (LSE: DGE) is a giant in the FTSE 100 with a market capitalisation near £72bn. But at 3,000p, the share price is just over 17% below its September high.

And that’s attractive, to me – any weakness in the price always looks like an opportunity for me to buy some of the shares. Such is the confidence I’ve developed over the years in the firm’s ability to keep producing revenue, earnings, and cash flow that can service the rising dividend.

The company’s success has been driven by its powerful brands. Names such as Guinness, Baileys, Captain Morgan, Smirnoff, Johnnie Walker, and Tanqueray. In an update in September, the company said its new trading year started well from the beginning of July. And the firm’s strategy is building on “the momentum and consistent progress” we’ve been seeing from the enterprise.

The shares may have slipped a little but I reckon the business remains strong. Meanwhile, the forward-looking earnings multiple sits just below 20 for the trading year to June 2021.

Smokes

Smoking products supplier British American Tobacco (LSE: BATS) has seen its share price knocked back recently because of regulatory fears related to vaping products and menthol flavoured cigarettes.

I also think part of the valuation adjustment has been due to the unwinding of an over-valuation of the sector that occurred because of the so-called bond-proxy trade, which saw investors piling into defensive shares for their steady dividends over several years.

However, my guess is that the valuation may have over-shot to the downside and we could see upwards progress in the share price through 2020 and beyond. But regardless of valuation, the underlying business continues to thrive, and operational progress could pressure the share price upwards too.

On top of that, shareholders can collect the healthy, growing dividend which is yielding above 7% for 2020. It’s hard for me to ignore that.

Gaming

The story behind bingo, gaming, and gambling operator Rank (LSE: RNK) is that over several years the bricks-and-mortar business had been struggling with sales migrating online. For a long time, the share price slid down because emerging growth from the digital business could not overcome the slippage from the traditional operations to stop overall earnings from declining.

But in August with the full-year results report, the firm posted higher cash flow and raised its dividend. Since then, the share price has responded well and is up more than 45%. The investing community has recognised the new equilibrium in the business and we could be on course to see rising earnings in the years ahead, as the online business continues to grow.

Meanwhile, with the stock at 248p, as I write, the forward-looking earnings multiple sits at just over 11 and the anticipated dividend yield is 3.9%. I think that valuation is attractive given the potential growth on offer.

Kevin Godbold owns shares in British American Tobacco. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

£7,500 invested in BAE Systems shares 10 days ago is now worth…

Why have BAE Systems shares experienced a sudden double-digit pullback? And does this present a buying opportunity for my portfolio?

Read more »

Picture of an easyJet plane taking off.
Investing Articles

£10,000 invested in easyJet shares 4 weeks ago is now worth…

It's been a crazy month for easyJet shares. Here's what would have happened to an investor's £10,000 stake put to…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

Down 31%, is this a rare chance to buy Meta stock for my ISA cheaply?

After rising to near $800 in 2025, Meta stock has pulled back to around $550. Edward Sheldon looks at whether…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

18% off its peak, is Nvidia stock now attractively priced?

Nvidia stock has given up almost a fifth of the price it commanded at its peak over the past year.…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

The Aston Martin share price destruction helps illustrate 5 common investing mistakes!

The Aston Martin share price has been a disaster for investors. Christopher Ruane highlights a handful of lessons we can…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Dividend Shares

How this stock market correction can help boost a second income by 25%

Jon Smith explains how rising dividend yields across some existing income shares can be seen as an opportunity to grow…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

Considering a SIPP? Today’s market could provide an excellent opportunity to start

Mark Hartley breaks down the benefits of using a SIPP for retirement, and how current market conditions could offer a…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

Looking for last-minute ISA ideas? Check out these UK stocks before April 3

Easter bank holidays mean the deadline to put cash into a Stocks and Shares ISA might be closer than UK…

Read more »