Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

3 naughty-but-nice shares I want under my Christmas tree for 2020!

These 3 stocks are all I want for Christmas, and I’ve been making my list and checking it twice!

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Christmas and New Year holidays are a time of parties for many, with over-indulgence being key to proceedings – and long may it continue!

People rarely forego their tipples, smokes, or a flutter on the bingo, even during the rest of the year, which is why ‘sin’ stocks can be attractive because of their often defensive and cash-generating credentials.

Here are three naughty-but-nice shares I want under my Christmas tree this year to hold for 2020 and beyond.

Alcohol

Premium alcoholic drinks producer Diageo (LSE: DGE) is a giant in the FTSE 100 with a market capitalisation near £72bn. But at 3,000p, the share price is just over 17% below its September high.

And that’s attractive, to me – any weakness in the price always looks like an opportunity for me to buy some of the shares. Such is the confidence I’ve developed over the years in the firm’s ability to keep producing revenue, earnings, and cash flow that can service the rising dividend.

The company’s success has been driven by its powerful brands. Names such as Guinness, Baileys, Captain Morgan, Smirnoff, Johnnie Walker, and Tanqueray. In an update in September, the company said its new trading year started well from the beginning of July. And the firm’s strategy is building on “the momentum and consistent progress” we’ve been seeing from the enterprise.

The shares may have slipped a little but I reckon the business remains strong. Meanwhile, the forward-looking earnings multiple sits just below 20 for the trading year to June 2021.

Smokes

Smoking products supplier British American Tobacco (LSE: BATS) has seen its share price knocked back recently because of regulatory fears related to vaping products and menthol flavoured cigarettes.

I also think part of the valuation adjustment has been due to the unwinding of an over-valuation of the sector that occurred because of the so-called bond-proxy trade, which saw investors piling into defensive shares for their steady dividends over several years.

However, my guess is that the valuation may have over-shot to the downside and we could see upwards progress in the share price through 2020 and beyond. But regardless of valuation, the underlying business continues to thrive, and operational progress could pressure the share price upwards too.

On top of that, shareholders can collect the healthy, growing dividend which is yielding above 7% for 2020. It’s hard for me to ignore that.

Gaming

The story behind bingo, gaming, and gambling operator Rank (LSE: RNK) is that over several years the bricks-and-mortar business had been struggling with sales migrating online. For a long time, the share price slid down because emerging growth from the digital business could not overcome the slippage from the traditional operations to stop overall earnings from declining.

But in August with the full-year results report, the firm posted higher cash flow and raised its dividend. Since then, the share price has responded well and is up more than 45%. The investing community has recognised the new equilibrium in the business and we could be on course to see rising earnings in the years ahead, as the online business continues to grow.

Meanwhile, with the stock at 248p, as I write, the forward-looking earnings multiple sits at just over 11 and the anticipated dividend yield is 3.9%. I think that valuation is attractive given the potential growth on offer.

Kevin Godbold owns shares in British American Tobacco. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Night Takeoff Of The American Space Shuttle
Investing Articles

4 dirt-cheap growth shares to consider for 2026!

Discover four top growth shares that could take off in the New Year -- and why our writer Royston Wild…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

I asked ChatGPT how to start investing in UK shares with just £500 and it said do this

Harvey Jones asks artificial intelligence a few questions about how to get started in investing, before giving up and deciding…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Dividend Shares

Yielding 10.41%, is this the best dividend share in the FTSE 250?

Jon Smith points out a dividend share with a double-digit yield, but explains why digging below the surface provides important…

Read more »

Investing Articles

Is 2026 the year it all goes wrong for the Rolls-Royce share price?

2025 has been another stellar year for the Rolls-Royce share price but Harvey Jones wonders just how long its magnificent…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

A SpaceX IPO could light a fire under this FTSE 100 stock

Shareholders of this FTSE 100 investment trust may have just got an early Christmas present from Space Exploration Technologies (SpaceX).

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

Can dividends REALLY provide a second income you can live on?

Achieving a strong and sustained passive income in retirement may be easier than you think, even as yields on UK…

Read more »

Market Movers

33p penny stock Made Tech could be set for huge gains in 2026, if City analysts are right

This penny stock just experienced a sharp move higher. However, analysts reckon that there are plenty more gains to come…

Read more »

Elevated view over city of London skyline
Investing Articles

FTSE shares: a simple way to build long-term wealth?

Christopher Ruane explains some factors he thinks an investor should consider when trying to build wealth by investing in FTSE…

Read more »