Forget Tesco! I’d buy shares in these 2 FTSE 100 companies instead

With price cuts at Tesco, could this online property agent or this consumer products maker perform better?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The retail environment is difficult for Tesco (LSE: TSCO). Along with rivals Morrison’s and Sainsbury’s, it is slashing prices to keep up with Aldi and Lidl.

As fellow Fool Edward Sheldon points out, Tesco is a company that divides opinion. Some people think it’s turned a corner, while others aren’t so sure.

My concerns are that I believe Tesco has lost its competitive moat. Everywhere I go, I notice a new Aldi and Lidl stores opening.

And then you read about the 4,500 redundancies announced at Tesco in August. I think it’s quite clear that the company is on unstable footing. Prices will probably be cut until it has regained its market share.

When it comes to buying shares, one of the requirements I look for is that companies are well moated. I think these two businesses tick that box:

Rightmove

If you’ve bought or rented a property in the past few years, you’ve probably used Rightmove (LSE: RMV) to assist in your search.

Usually, I steer away from technology stocks, as I feel there is always a new entrant looking to step into the market and disrupt it. Having said that, I believe Rightmove is synonymous with the property industry, and competitors will find it incredibly difficult to take away a significant chunk of its market share.

With its share price growing over 40% in a year – making the price-to-earnings ratio an eye-watering 33 – and a prospective dividend yield of just 1%, this is not a bargain stock. But in situations like this, I recall Warren Buffett’s advice that “it’s better to buy a wonderful company at a fair price, than a fair company at a wonderful price.”

I feel the high valuation is justified in this instance, as clearly Rightmove is the dominant player in the market.

Reckitt Benckiser

When it comes to moated companies, nothing beats a low-cost consumable product. Brand loyalty is such that even in hard times, customers won’t sacrifice a pound or two for an own-branded imitation.

Reckitt Benckiser (LSE: RB) has a strong portfolio of products under three umbrellas: hygiene, home, and health. The company’s brands include familiar names such as Gaviscon, Durex, Nurofen, Dettol, and Harpic.

Reckitt Benckiser has begun its ‘RB 2.0’ plan, in which it aims to separate the hygiene, health, and home portfolios.

Its most recent results for the last quarter were disappointing for investors, due to weaker than expected sales growth in markets such as the US and China. Like-for-like sales growth in Q3 was just 1.6%.

As such, its share price has dropped roughly 10% in a year, meaning the price-to-earnings ratio is 17. The prospective dividend yield for the company is 2.5%.

It’s not unreasonable to think this may be a problem for the company in the short-term. But for a long-term investor, I believe this presents a buying opportunity.

T Sligo has no position in any of the shares mentioned. The Motley Fool UK has recommended Rightmove and Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Calendar showing the date of 5th April on desk in a house
Investing Articles

3 things to do right now as the annual ISA deadline looms!

With the ISA contribution deadline less than three weeks away, our writer runs through a trio of things he has…

Read more »

piggy bank, searching with binoculars
Growth Shares

It could be a once-in-a-decade opportunity to buy this cheap FTSE 250 stock

Jon Smith points out a FTSE 250 stock he's weighing up as to whether it could be a rare opportunity…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

At over 10%, I couldn’t resist this FTSE 250 share’s yield!

Christopher Ruane explains why he has bought into a 10%+ yielding FTSE 250 income share that the market has lately…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Jim Cramer is bullish on NIO stock at $5! Should I buy it for my ISA?

NIO stock is trading 26% lower than a few months ago, despite just posting a historic quarter. It it time…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you really need in an ISA to earn a £20,000 passive income

Looking for ways to earn reliable passive income in an ISA? Our writer explores the path to five-figure earnings.

Read more »

Front view of aircraft in flight.
Investing Articles

The Rolls-Royce share price has now fallen 15%. Time to consider buying?

The Rolls-Royce share price is experiencing some turbulence at the moment. Is this a buying opportunity or will there be…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Should I buy Nasdaq stock Micron for my ISA after blowout Q2 earnings?

Nasdaq tech stock Micron is generating incredible revenue growth at the moment amid the AI boom. Yet it still looks…

Read more »

Hand flipping wooden cubes for change wording" Panic" to " Calm".
Investing Articles

Is it time to dump my shares ahead of an almighty stock market crash? Nah!

How should we cope with growing fears of a stock market crash? 'Keep Calm and Carry On' worked in 1939,…

Read more »