This cheap FTSE 250 share yields 6.5%! Should you buy it for your ISA today?

Looking for big dividend shares to add to your Stocks & Shares ISA? Royston Wild looks at one that has been grabbing the headlines in recent days.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

After adding Ashtead Group to my Stocks and Shares ISA in September I’m thinking of jumping into the market again and filling my investment portfolio with some more dirt-cheap dividend shares.

N Brown Group (LSE: BWNG) is one stock that caught my attention following a positive reception for its latest financials released last week. At current prices it changes hands on a forward price-to-earnings ratio of 4.7 times – below the widely accepted bargain-terrain mark of 10 times and below – while it also boasting a dividend yield of 6.5%.

In that latest statement, N Brown, a retailer specialising in the ‘mature’ and ‘plus-size’ clothing segments through brands like Jacamo and JD Williams, announced that it had swung back into profit in the six months to August (to £18.8m from a pre-tax loss of £27.1m a year earlier). This was attributed to lower exceptional costs like store closure costs and tax bills, and led many to believe that it could finally be turning the corner.

Sales still slipping

In my opinion, however, there wasn’t enough in that release to justify the share price spike that we saw. It may have avoided putting out the shocking trading statement that I had feared, though there remained enough to discourage me from investing.

To begin with, N Brown saw product revenues drop 9.3% in the first-half period, a result which the firm said reflected items like the run-off of its legacy business, its decision to refocus away from the US, and its decision to shut down its store network in favour of an online-only model last year.

It would be dangerous to take this statement at face value, however. N Brown continues to toil in an environment of intense pressure across the UK retail sector and even stripping out the impact of store closures and its North American operations, product revenues still slipped 6.2% year on year.

Struggles set to last?

The FTSE 250 firm’s chief executive, Steve Johnson, commented, “the retail environment remains heavily promotional” and it’s likely to remain so amid intense competition in the clothing arena and signs that consumers are tightening their wallets even more.

The latest data from the British Retail Consortium spelled out the extent of the problem for the country’s shops – apparently total retail sales dropped 1.3% year on year last month, making it the worst September since records began in 1995.

And the need to keep discounting threatens to continue crushing N Brown’s margins, too. The company announced also last week that product gross margins sank almost two whole percentage points in the first fiscal half to (51.5%).

The third thing to reinforce my concern for N Brown is news of another spike in its already considerable debt pile. Net debt boomed another 14.5% in the six months to £481.6m and this raises the possibility, at least in my mind, that another painful dividend cut could be in the offing, putting that 6%+ dividend yield in jeopardy.

All things considered, I think the retail giant carries far too much risk right now, even if its decision to move to internet-only commerce makes sense in the long run. This is why I’m not adding it to my own ISA just yet.

Royston Wild owns shares of Ashtead Group. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Long-term vs short-term investing concept on a staircase
Investing Articles

As the stock market goes crazy, here’s a FTSE 250 share I’m thinking about buying

The stock market has officially gone haywire, with the FTSE 100 entering correction territory today. Here's what I've got my…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Load up on cheap shares now – or wait to see whether they get even cheaper?

As the market fluctuates, some shares may suddenly look cheap. How an investor acts in such moments can affect their…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade opportunity to target a second income?

Looking to make a large second income from UK dividend shares? Now might be the opportunity you've been waiting for,…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

What on earth is going on with Barratt Redrow shares?

Barratt Redrow shares are the FTSE 100's biggest faller over the last month. What has been going on with the…

Read more »

Close-up of British bank notes
Investing Articles

This UK penny stock is tipped to double by City analysts!

What should we do when a favourite penny stock falls due to short-term pressures? Consider buying for the long term,…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

£390 of income a week from a £20k Stocks and Shares ISA? Here’s how!

Christopher Ruane explains how someone with a £20k Stocks and Shares ISA and long-term timeframe could target hundreds of pounds…

Read more »

Abstract 3d arrows with rocket
Investing Articles

Up 25% YTD! Is this red-hot penny stock still ‘cheap’?

This penny stock has been on fire in 2026. Ken Hall takes a closer look at the investment story behind…

Read more »

Man smiling and working on laptop
Investing Articles

Stock market correction? A passive income opportunity!

Looking to turbocharge your passive income? The stock market correction could be a once-in-a-decade chance to do just that, says…

Read more »