Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

I’d buy this FTSE 100 share while its price is still falling

FTSE 100 (INDEXFTSE: UKX) share Coca-Cola HBC looks like a promising buy to me, but Whitbread doesn’t look as good on an uncertain future.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 has been a disappointment in recent weeks, but that needn’t be a deterrent for savvy investors. I think there are plenty of shares that are ripe for the picking because their share prices have taken a beating. A case in point is the little-talked-about bottler, Coca-Cola HBC (LSE: CCH). Despite its share price wobble in the recent past, on average it’s been on an upswing, with the three-month moving average up 20% since the start of 2019.

But that’s not the only reason I was curious about this particular share. It’s now been almost a year since it decided to buy Costa Coffee from hospitality company Whitbread (LSE: WTB), and it’s worth figuring out which of these two FTSE 100 shares has done better since and which is therefore a better investing option. Let’s look at them one at a time.

Coffee operation to bolster business

As far as Coca-cola HBC goes, the financial picture looks respectable. In the first half of 2019, it showed a 3.4% currency-neutral revenue increase and a small net profit rise too. The company expects to continue expanding in the future as well, especially in emerging markets, where it’s already seeing the fastest volume increase.

It’s also moving forward speedily on the coffee business, having launched ready-to-drink canned Costa Coffee products in June this year. It now plans to launch the coffee chain in at least 10 of its existing 28 markets next year. With coffee being a growing and profitable business, I believe the company’s optimism about its prospects are well placed.

Whitbread warns of uncertainty

Whitbread, however, hasn’t had such a good run, with its share price quite inconsistent through 2019 so far. While there have been some periods of increase, the broad pattern is pointing downwards. This is partly because of the recent choppiness in broader markets, but also because of its weak trading update for the latest quarter, which showed a 3.7% decline in like-for-like sales.

While the company is happy with the growth in its foreign business, it has flagged economic uncertainty in the UK as a cause of sluggish performance. Its cyclical Premier Inn hotels business saw a 1.5% decline during the quarter. I’m uncomfortable with the company saying that macro concerns could impact future performance as well.  This doesn’t mean that the business will suffer endlessly, just that at present its prospects are unpredictable, making it a dicey investor choice.

The share price has also been somewhat volatile over the past five years and this doesn’t give me confidence going forward. On the other hand, Coca-Cola HBC has been far more predictable, even though it’s also had its share of ups and downs. As far as growth stocks go though, I would buy the latter’s shares for its past growth and more promising outlook.

Manika Premsingh has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Forget high yields? Here’s the smart way to build passive income with dividend shares

Stephen Wright outlines how investors looking for passive income can put themselves in the fast lane with dividend shares.

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

15,446 Diageo shares gets me a £1,000 monthly second income. Should I?

Diageo has been a second-rate income stock for investors over the last few years. But the new CEO sees potential…

Read more »

Investing Articles

2 FTSE 100 stocks to target epic share price gains in 2026!

Looking for blue-chip shares to buy? Discover which two FTSE 100 stocks our writer Royston Wild thinks could explode in…

Read more »

A row of satellite radars at night
Investing Articles

If the stock market crashes in 2026, I’ll buy these 2 shares like there’s no tomorrow

These two shares have already fallen 25%+ in recent weeks. So why is this writer wating for a stock market…

Read more »

British Pennies on a Pound Note
Investing Articles

How much money does someone really need to start buying shares?

Could it really be possible to start buying shares with hundreds of pounds -- or even less? Christopher Ruane weighs…

Read more »

Two gay men are walking through a Victorian shopping arcade
Investing Articles

With Versace selling for £1bn, what does this tell us about the valuations of the FTSE 100’s ‘fashionable’ stocks?

Reflecting on the sale of Versace, James Beard reckons the valuations of the FTSE 100’s fashion stocks don’t reflect the…

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

Want to stuff your retirement portfolio with high-yield shares? 5 to consider that yield 5.6%+

Not everyone wants to have a lot of high-yield shares in their portfolio. For those who might, here's a handful…

Read more »

Affectionate Asian senior mother and daughter using smartphone together at home, smiling joyfully
Investing Articles

How much do you need in a SIPP to target a £3,658 monthly passive income?

Royston Wild discusses a 9.6%-yielding fund that holds global stocks -- one he thinks could help unlock an enormous income…

Read more »