Can this 8%+ yielding FTSE 100 stock make you a million?

These unloved FTSE 100 (INDEXFTSE: UKX) dividend heavyweights could help you get rich slowly but steadily, says Roland Head.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Today I want to look at two companies that have gone from market darlings to unloved laggards over the last three years.

However, although sentiment has soured towards these firms, neither has yet had to cut its dividend. As a result, they offer sky-high forecast dividend yields of 8.5% and 7.1% at the time of writing.

Both companies are holdings in my income portfolio, but can either deliver the kind of big capital gains needed to help me make a million?

Direct route to growth?

Shares in FTSE 100 insurer Direct Line Insurance Group (LSE: DLG) doubled during the insurer’s first three years as a listed firm, between October 2012 and October 2015. But since then, the stock has been broadly flat.

Shareholders have enjoyed generous returns thanks to the group’s policy of returning surplus cash through additional special dividends. But tough competition in the motor insurance market, rising car repair costs and the mature nature of this business have made it hard for Direct Line to expand. The share price performance reflects this.

I recognise the headwinds facing the firm, but I remain a fan of its business model, where it sells directly to customers rather than through price comparison websites. In my opinion, this adds value to the Direct Line business. It creates a closer and more data-rich relationship with end customers, who seek the firm out rather than simply choosing the cheapest comparison quote.

Market forecasts suggest that earnings will fall by about 15% this year, before stabilising in 2020. In my view, the share price reflects this cautious outlook, with a forecast price/earnings ratio of 11.5 and an 8.4% dividend yield.

I don’t expect Direct Line to provide a fast track route to millionaire status, but I think the company’s proven track record of profitability and generous dividends could help me make a million slowly.

A changing picture

Broadcaster ITV (LSE: ITV) needs little introduction, but many television viewers don’t realise how many of the programmes on non-ITV channels are made by the group’s production business, ITV Studios. One recent example is the latest series of BBC hit Line of Duty.

Investors are worried about falling advertising revenues as viewers and adspend moves online. The group’s broadcast and online revenue fell by 7% to £489m during the first quarter, and total advertising revenue was also down 7%.

Further falls are a risk. But I believe the broadcaster is already making good progress repositioning to capture a growing share of the on-demand viewing market. Revenue from on-demand streaming rose by 22% during the first quarter, while the Studios business is also continuing to expand.

The company enjoys strong profitability, with an operating margin of about 18%. Debt remains fairly low and cash generation is good. This year’s forecast dividend of 7.9p per share looks safe to me.

ITV stock currently trades on 8.6 times forecast earnings, with an expected dividend yield of 7.1%. I believe that’s good value for such a profitable business. I may add to my holding over the coming weeks.

Roland Head owns shares of Direct Line Insurance and ITV. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Can someone invest like Warren Buffett with a spare £500?

Christopher Ruane explains why an investor without the resources of billionaire Warren Buffett could still learn from his stock market…

Read more »

Investing Articles

Can these 2 incredible FTSE 250 dividend stocks fly even higher in 2026?

Mark Hartley examines the potential in two FTSE 250 shares that have had an excellent year and considers what 2026…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Is 45 too late to start investing?

Investing at different life stages can come with its own challenges -- and rewards. Our writer considers why a 45-year-old…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

UK shares look cheap — but the market might be about to take notice

UK shares have traded at a persistent discount to their US counterparts. This can create huge opportunities, but investors need…

Read more »

Investing Articles

This FTSE 100 growth machine is showing positive signs for a 2026 recovery

FTSE 100 distributor Bunzl is already the second-largest holding in Stephen Wright’s Stocks and Shares ISA. What should his next…

Read more »

Investing Articles

I asked ChatGPT for the best FTSE 100 stocks to buy for passive income in 2026 and it said…

Paul Summers wanted to learn which dividend stocks an AI bot thinks might be worth buying for 2026. Its response…

Read more »

ISA Individual Savings Account
Investing Articles

Stop missing out! A Stocks and Shares ISA could help you retire early

Investors who don't use a Stocks and Shares ISA get all the risks that come with investing but with less…

Read more »

Investing Articles

Will Greggs shares crash again in 2026?

After a horrible 2025, Paul Summers takes a look at whether Greggs shares could sink even further in price next…

Read more »